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Purchase and Preparation of Television Commercials by the Government

LCD-77-415 Published: Mar 18, 1977. Publicly Released: Mar 18, 1977.
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Highlights

In response to a question concerning the amount the government spends to broadcast television commercials, the total cost of advertising for 31 federal agencies for 1975 was obtained by GAO. The figures included the cost of television productions. Purchasing costs for advertising from private agencies were broken down by type of media, but in-house costs were not. Therefore, the total costs for television commercials alone has not been determined.

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Federal procurementProcurement practicesPublic relationsTelevision advertisingTelevisionAdvertisingPostal serviceFederal agenciesPurchasingExpenditure of funds