New Dollar Coin: Public Perception of Advertising
GGD-00-92
Published: Apr 07, 2000. Publicly Released: Apr 07, 2000.
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Highlights
Pursuant to a congressional request, GAO reviewed a public opinion survey regarding the United States Mint's promotion of the new dollar coin as the "Golden Dollar," focusing on whether the public: (1) has seen or heard any advertising of the new dollar coin; and (2) believes the new dollar coin contains any gold on the basis of that advertising or the use of the term "Golden Dollar."
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AdvertisingCurrency and coinagePrecious metalsPublic opinion pollsPublic relationsAdultsHispanic AmericansCopperGovernment auditing standardsTelevision