Advertising Expenditures in Black-Owned Media
LCD-77-448
Published: Sep 19, 1977. Publicly Released: Sep 19, 1977.
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Highlights
A review of five federal agencies provided data on radio, television, newspaper, and magazine advertising services purchased from outside sources and the amount of advertising spent in black-owned enterprises. The agencies reviewed were Defense, Housing and Urban Development, Postal Service, Transportation, and Treasury.
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AdvertisingAdvertising costsBlack-owned businessesCost analysisDefense procurementFederal procurementMinority contractorsPeriodicalsRadio broadcastingSmall business