Comments on Food Advertising Proposals

CED-81-27: Published: Nov 7, 1980. Publicly Released: Nov 7, 1980.

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Hundreds of programs exist, and billions of dollars are being spent by both public and private parties, to promote and supply information on food. The Federal Trade Commission, along with other agencies, is attempting to coordinate these efforts.

Primary Federal agencies interested in food and nutrition have cooperated and coordinated their activities. These efforts have aided in the beginning of a national food and nutrition policy, but interested parties outside of the Government need to be included in a broader dialogue to better reflect competing interests.

Recommendations for Executive Action

  1. Status:

    Comments: Please call 202/512-6100 for additional information.

    Recommendation: The Food and Drug Administration should be aware of the committee that should set goals and a sequenced time frame for measuring accomplishments and adjust approaches as needed. Market test alternative information approaches and measure their effects.

    Agency Affected: Department of Health and Human Services: Public Health Service: Food and Drug Administration

  2. Status:

    Comments: Please call 202/512-6100 for additional information.

    Recommendation: The Food and Drug Administration should be aware of the committee that should target information through a variety of methods to all segments of the public, particularly those with special food needs--the elderly, pregnant women, lactating mothers, athletes, children, and others. Some aproaches are (1) food labeling, (2) school programs, (3) media advertising, (4) reinforcement by the health professions, (5) point-of-sale leaflets, and (6) package inserts.

    Agency Affected: Department of Health and Human Services: Public Health Service: Food and Drug Administration

  3. Status:

    Comments: Please call 202/512-6100 for additional information.

    Recommendation: The Food and Drug Administration should be aware of the committee that should establish and periodically update a data bank, through which inquiries could be made about food, nutrition, and health.

    Agency Affected: Department of Health and Human Services: Public Health Service: Food and Drug Administration

 

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