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Comments on Food Advertising Proposals

CED-81-27 Published: Nov 07, 1980. Publicly Released: Nov 07, 1980.
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Highlights

Hundreds of programs exist, and billions of dollars are being spent by both public and private parties, to promote and supply information on food. The Federal Trade Commission, along with other agencies, is attempting to coordinate these efforts.

Recommendations

Recommendations for Executive Action

Agency Affected Recommendation Status
Food and Drug Administration The Food and Drug Administration should be aware of the committee that should set goals and a sequenced time frame for measuring accomplishments and adjust approaches as needed. Market test alternative information approaches and measure their effects.
Closed
Please call 202/512-6100 for additional information.
Food and Drug Administration The Food and Drug Administration should be aware of the committee that should target information through a variety of methods to all segments of the public, particularly those with special food needs--the elderly, pregnant women, lactating mothers, athletes, children, and others. Some aproaches are (1) food labeling, (2) school programs, (3) media advertising, (4) reinforcement by the health professions, (5) point-of-sale leaflets, and (6) package inserts.
Closed
Please call 202/512-6100 for additional information.
Food and Drug Administration The Food and Drug Administration should be aware of the committee that should establish and periodically update a data bank, through which inquiries could be made about food, nutrition, and health.
Closed
Please call 202/512-6100 for additional information.

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