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entitled 'National Park Foundation: Better Communication of Roles and 
Responsibilities Is Needed to Strengthen Partnership with the National 
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Report to the Subcommittee on Interior and Related Agencies, Committee 
on Appropriations, House of Representatives: 

May 2004: 

National Park Foundation: 

Better Communication of Roles and Responsibilities Is Needed to 
Strengthen Partnership with the National Park Service: 

[Hyperlink, http: //www.gao.gov/cgi-bin/getrpt?GAO-04-541]: 

GAO Highlights: 

Highlights of GAO-04-541, a report to the Chairman and Ranking Minority 
Member of the Subcommittee on Interior and Related Agencies, Committee 
on Appropriations, House of Representatives 

Why GAO Did This Study: 

In 1967, the Congress created the National Park Foundation (Foundation)—
a nonprofit organization with the sole purpose of providing private 
support to the National Park Service (Park Service). However, some Park 
Service officials have raised concerns that the Foundation’s support is 
not meeting parks’ priority needs. In this context, congressional 
requesters asked GAO to review the activities of the Foundation by 
determining the (1) Foundation’s roles and responsibilities for raising 
funds to support the Park Service, (2) amount and kinds of donations 
the Foundation has raised between fiscal years 1999 and 2003, and (3) 
extent to which the contributions obtained by the Foundation assisted 
the Park Service in addressing park priorities.

What GAO Found: 

In accordance with its legislative charter, the Foundation raises 
private donations from a variety of sources and has broad discretion in 
how it distributes these donations to support the Park Service. In 
general, the Foundation’s policy is to support systemwide projects that 
serve the Park Service and are not otherwise federally funded, such as 
supporting temporary transportation advisors to help alleviate 
congestion at national parks. 

Overall, annual private donations to the Foundation have more than 
doubled—from $18 million in fiscal year 1999 to $41 million in fiscal 
year 2003. Much of this increase has stemmed from the Foundation’s 
concerted effort to target corporate donations, which accounted for the 
bulk of the donations received. Most of the corporate donations are 
noncash or “in-kind,” such as providing expertise to renovate the red 
bus fleet in Glacier National Park or providing electric vehicles to 
parks in California. Corporate donors typically specify how their 
donations are to be used. For example, one corporation donated funds to 
renovate a national monument in the District of Columbia. The 
Foundation, in consultation with the Park Service, decided to use these 
funds to renovate the Washington Monument. Because the majority of the 
Foundation’s donations are restricted by the donors for a specific use, 
there are limited funds available to respond to some parks’ requests, 
such as for fund-raising assistance or support for local nonprofit 
groups. Consequently, some park officials question the usefulness of 
Foundation donations and believe support should be directed at park 
priorities. In an effort to raise more discretionary funds and possibly 
better support individual park needs, the Foundation is expanding its 
fund-raising approach to attract more donations from individuals.

The Foundation’s efforts to assist the Park Service are hampered by 
poor communication and documentation problems. First, unlike most other 
partner relationships with the Park Service, the Foundation and the 
Park Service do not have a comprehensive written agreement that clearly 
describes the Foundation’s fund-raising strategy and clarifies the 
roles and responsibilities of each partner. Second, the Foundation and 
the Park Service sometimes enter into verbal rather than written fund-
raising agreements, thereby making it more difficult to determine the 
responsibilities of each party and whether commitments were met. Third, 
Foundation and Park Service officials disagree about the fund-raising 
strategy as well as the objectives for one of the Foundation’s key fund-
raising programs. Both parties have taken initial steps to address 
these and other communication problems.

What GAO Recommends: 

GAO made several recommendations to improve communication between the 
Park Service and the Foundation. The Park Service generally agreed with 
the recommendations. The Foundation disagreed with a recommendation 
calling for an overall written agreement with the Park Service. 
However, GAO believes that such an agreement is needed, as does the 
Park Service, given that communication problems exist in the Park 
Service regarding the Foundation’s roles and responsibilities.

www.gao.gov/cgi-bin/getrpt?GAO-04-541.

To view the full product, including the scope and methodology, click on 
the link above. For more information, contact Barry T. Hill at (202) 
512-3841 or hillbt@gao.gov.

[End of section]

Contents: 

Letter: 

Results in Brief: 

Background: 

The National Park Foundation Has Considerable Discretion in Raising and 
Distributing Private Donations to Parks: 

Corporations Contributed to Significant Rise in Private Support: 

Poor Communication and Documentation Affect Efforts to Assist the 
National Park Service: 

Conclusions: 

Recommendations for Executive Action: 

Recommendations to the National Park Foundation: 

Agency Comments and Our Evaluation: 

Appendixes: 

Appendix I: Scope and Methodology: 

Appendix II: Grants to National Parks as Reported in the National Park 
Foundation's GIFTS Database: 

Appendix III: Cooperative Agreements and the National Park Pass 
Contract: 

Appendix IV: Proud Partners of America Program Contributions and 
Pledges as Reported by the National Park Foundation: 

Appendix V: Foundation Compensation: 

Appendix VI: Comments from the National Park Service: 

Appendix VII: Comments from the National Park Foundation: 

GAO Comments: 

Appendix VIII: GAO Contact and Staff Acknowledgments: 

GAO Contact: 

Staff Acknowledgments: 

Tables: 

Table 1: Selected National Park Grant Recipients for Fiscal Years 2000 
through 2003: 

Table 2: Original Agreement and Modifications to Cooperative 
Agreements, Products and Services, and Funding Amounts Awarded, Fiscal 
Years 1997 through 2003: 

Table 3: Proud Partner Product Categories, Agreement Length, and 
Contributions as Reported by the National Park Foundation: 

Table 4: Major Proud Partners Initiatives and Their Estimated Value as 
Reported by the National Park Foundation: 

Table 5: National Parks Receiving Direct Proud Partners Assistance from 
November 2000 through June 2003 as Reported by the National Park 
Foundation: 

Table 6: Comparison of Nonprofit CEO/President Salaries for 2001 or 
2002: 

Figures: 

Figure 1: Trends in the National Park Foundation's Revenue and Expenses, 
Fiscal Years 1999 through 2003: 

Figure 2: The National Park Foundation's Revenues and Expenses, by 
Category, Fiscal Years 1999 through 2003: 

Figure 3: Percentage of Donations, by Source, Fiscal Years 1999 through 
2003: 

Figure 4: Corporate Donations, Fiscal Years 1999 through 2003: 

Figure 5: Phases of the National Park Foundation's Fund-raising and 
Grant-Making Processes: 

Figure 6: Restricted and Discretionary Donations, Fiscal Years 1999 
through 2003: 

Figure 7: Grant Dollar Totals Awarded in Fiscal Years 2000 through 2003 
as Reported in the National Park Foundation's GIFTS Database and 
Audited Financial Statements: 

Figure 8: Grant Awards for Fiscal Years 2000 through 2003 as Reported in 
the National Park Foundation's GIFTS Database: 

Letter May 17, 2004: 

The Honorable Charles Taylor: 
Chairman: 
The Honorable Norm Dicks: 
Ranking Minority Member: 
Subcommittee on Interior and Related Agencies: 
Committee on Appropriations: 
House of Representatives: 

For the last few decades, the National Park Service (Park Service) has 
relied increasingly on private donations in meeting its mission to 
promote and protect the national parks. Although national parks remain 
primarily a public responsibility, parks benefit from other sources of 
support, including individuals, corporations, and nonprofit 
organizations. These entities donate time, materials, and funds to 
support the park system. In 1967, the Congress created an official 
national, nonprofit partner of the Park Service--the National Park 
Foundation (Foundation)--to raise private contributions for the benefit 
of the Park Service, its activities, or its services.

The Congress and the Park Service have long recognized the important 
role of private support in meeting the needs of America's parks. 
However, there have been some recent concerns within the Park Service 
that the Foundation is not supporting its priority needs. In this 
context, you asked us to determine (1) the Foundation's roles and 
responsibilities for raising funds to support the Park Service, (2) the 
amount and kinds of donations the Foundation has raised between fiscal 
years 1999 and 2003, and (3) the extent to which the contributions 
obtained by the Foundation assist the Park Service in addressing park 
priorities. You also asked us to address several questions pertaining 
to the Foundation's grant disbursements, employee salaries, cooperative 
agreements, and contributions made by Proud Partners,[Footnote 1] which 
are discussed in appendixes to this report.

To address the roles and responsibilities of the Foundation, we 
reviewed the Foundation's charter, as amended, and its bylaws. We 
reviewed Park Service rules and regulations governing fund-raising and 
donation and discussed their applicability to the Foundation with the 
Department of the Interior's Office of the Solicitor officials. To 
determine the amount and kinds of donations the Foundation has raised 
on behalf of the Park Service, we reviewed Foundation revenues from 
fiscal years 1999 through 2003 and analyzed private contributions made 
to the Foundation during this same period. We also examined 41 
cooperative agreements between the Foundation and the Park Service or 
other federal agencies (see app. III). Moreover, we reviewed strategic 
plans of the Foundation and its fund-raising goals. To determine the 
extent that contributions assisted the Park Service in addressing park 
priorities, we reviewed the Foundation's available discretionary funds 
and grants to Park Service units and interviewed Foundation officials 
about how these funds and grants are used to satisfy park requests. We 
also reviewed the Foundation's processes over contributions. We 
analyzed the Foundation's financial statements for fiscal years 1999 
through 2003, which received an unqualified opinion by independent 
auditing firms. We did not attempt to track each park's receipt and use 
of contributions due to the time that would be required. Appendix I 
provides further details about the scope and methodology of our review.

We conducted our work from August 2003 through May 2004 in accordance 
with generally accepted government auditing standards.

Results in Brief: 

In accordance with its charter, the Foundation raises private donations 
from a variety of sources to support the Park Service and has broad 
discretion in how it raises and distributes these donations. In 
general, the Foundation's policy is to support systemwide projects that 
serve the Park Service and are not federally funded, such as supporting 
temporary transportation advisors to help alleviate congestion at 
national parks. The Foundation has determined that these types of 
projects have the greatest potential for fund-raising success.

Overall, annual private donations to the Foundation have more than 
doubled from $18 million in fiscal year 1999 to $41 million in fiscal 
year 2003. Much of this increase has stemmed from the Foundation's 
concerted effort to target corporate donors, whose donations accounted 
for the bulk of contributions received for fiscal years 1999 through 
2003. Most corporate donations are noncash or "in-kind," such as 
providing expertise to renovate the red bus fleet in Glacier National 
Park or providing electric vehicles to parks in California to reduce 
air pollution. For example, in fiscal year 2003, corporate donors 
contributed $27 million, or 100 percent, of the total in-kind 
contributions that the Foundation received that year. Moreover, the 
corporate donors may specify how their donations are to be used. For 
example, according to the Foundation, one corporation donated funds 
specifically to renovate a structure on the National Mall. The 
Foundation, in consultation with the Park Service, decided to use these 
funds to renovate the Washington Monument. Because the Foundation's 
fund-raising is directed at obtaining support for systemwide programs 
that do not receive federal funding, donations are usually restricted 
to meet these objectives and are not made available to support 
individual park needs. We were unable to ascertain how many individual 
park requests the Foundation had received or how many it agreed to 
support because neither the Foundation nor the Park Service tracks this 
information. However, officials from both organizations agreed that 
many such requests are received and few receive Foundation support. 
Consequently, some park officials have begun to question the usefulness 
of the Foundation in its partnership role with the Park Service. In an 
effort to raise more discretionary funds and possibly to better support 
individual park needs, the Foundation is expanding its fund-raising 
approach to attract more donations from corporations and individuals 
that can be used for discretionary purposes.

The Foundation's efforts to assist the Park Service are hampered by 
poor communication and documentation problems in three main areas. 
First, the partners have no written agreement that clearly describes 
the Foundation's fund-raising strategy and clarifies the roles and 
responsibilities of the Foundation and the Park Service in their 
partnering relationship. This lack of an agreement has contributed to 
misunderstandings between Foundation and Park Service officials 
regarding the effectiveness of the Foundation's fund-raising strategy 
in supporting Park Service programs. Typically, other nonprofit 
partners do have agreements that, for example, include detailed 
statements of the work agreed to by each partner. Park Service 
headquarters officials said that an agreement, similar to those it has 
with other nonprofits, would benefit the partnership and help to 
minimize confusion about the partners' roles and responsibilities. 
Second, the Foundation and the Park Service frequently enter into 
verbal fund-raising agreements, thereby making it difficult to ensure 
that fund-raising commitments and responsibilities are met. For 
example, one Park Service regional official stated that the Foundation 
had verbally agreed to raise $500,000 for the restoration of a historic 
site in Atlanta, Georgia. Foundation officials, however, denied making 
this commitment and attributed the misunderstanding to erroneous 
information provided by a Park Service headquarters official. Third, 
Foundation and Park Service officials disagree about the fund-raising 
strategy and objectives of, as well as certain arrangements made under, 
the Proud Partners of America Program. Specifically, some Park Service 
regional officials believe that the Foundation's fund-raising efforts 
are misdirected because they focus on systemwide programs, rather than 
on individual park needs. However, the Park Service has never provided 
the Foundation with a list of these needs. In addition, the 
organizations have different views about whether other nonprofits can 
engage in marketing campaigns with companies that provide similar 
products or services like those provided by Proud Partners. The Park 
Service and the Foundation have taken initial steps to address these 
and other communication problems, such as planning to provide training 
to Park Service regional and field staff on the Foundation's roles and 
responsibilities and fund-raising policies. However, the training has 
not been provided to date.

This report contains recommendations directed at improving 
communication between the Foundation and the Park Service and reducing 
much of the confusion and misunderstandings that exist between these 
two partners.

We provided the Park Service and the Foundation with a draft of this 
report for their review and comment and received written comments from 
both entities, which are included in appendixes VI and VII of this 
report. The Park Service generally agreed with our recommendations made 
to the Secretary of the Interior. The Foundation agreed with three of 
the four recommendations made to it. While the Foundation agreed that 
close coordination with the Park Service is important, the Foundation 
disagreed with our recommendation directing it to work collaboratively 
with the Park Service to develop a comprehensive written agreement. The 
Foundation stated that such an agreement was unnecessary because its 
enabling legislation established a procedure for ensuring cooperation 
by placing the Secretary of the Interior--as chairperson--and the 
Director of the Park Service--as secretary--on the Foundation's Board 
of Directors. We believe that additional mechanisms are needed at the 
operational level in order to achieve and document a mutual 
understanding of the Foundation's roles and responsibilities. In 
commenting on a draft of this report, the Park Service also believes 
that such an agreement would benefit communication between it and the 
Foundation.

Background: 

The national park system is comprised of 387 parks, including a diverse 
array of national parks, military parks, national monuments, national 
historic sites, recreation areas, and other designations.[Footnote 2] 
The Park Service manages the park system and is charged with preserving 
and protecting these public lands for future generations. To manage 
this diverse system, parks are arranged under seven regional offices. 
These offices offer administrative or specialized support that is not 
always available at the local park level. Within these regions, a 
superintendent manages each park and has considerable decision-making 
authority over local park operations.

Federal appropriations to the Park Service have increased from about $2 
billion to about $2.5 billion over the past 5 years, but these funds 
still fall short of addressing system needs. For example, the park 
system has a maintenance backlog estimated to be about $5 billion. In 
addition to federal appropriations, the Park Service relies on support 
from various sources. For example, the Park Service receives additional 
support through (1) admission and user fees collected at park sites; 
(2) franchise fees paid by over 600 park concessionaires; and (3) 
donations from various individuals and groups, such as nonprofit 
organizations, which provide, among other things, technical, volunteer, 
and financial assistance to parks. The Park Service is actively 
increasing its partnerships with nonprofit organizations as an 
additional source of support.

In 1967, the Congress chartered the Foundation as the official 
national, nonprofit fund-raising partner of the Park Service.[Footnote 
3] The Foundation's primary purpose is to encourage private 
contributions that benefit park programs, activities, or services. The 
Foundation's charter was expanded in 1998 to assist and promote fund-
raising at individual national parks.[Footnote 4] The Foundation is 
governed by a board of directors. The Secretary of the Interior is the 
board's chairperson and appoints all board members, who serve without 
pay or other compensation. With the exception of appointment powers, 
most of the chairperson's responsibilities for overseeing Foundation 
operations are delegated to the board's vice chairman, who is the 
private citizen leader of the board. The Foundation has a staff of 
about 40 employees, including a chief executive officer/president who 
is responsible for managing the Foundation's day-to-day operations. 
Although congressionally chartered, the Foundation does not receive 
federal appropriations. Its expenses are paid from the revenues that it 
collects.

The Foundation's revenues and expenses have dramatically increased in 
recent years. Foundation revenues more than doubled from about $24 
million in fiscal year 1999 to about $52 million in fiscal year 2003. 
Similarly, the Foundation's expenses, which are mostly contributions to 
the parks, have increased from $16.5 million to over $48 million during 
this period. Figure 1 show the trends in the Foundation's revenues and 
expenses for fiscal years 1999 through 2003.

Figure 1: Trends in the National Park Foundation's Revenue and 
Expenses, Fiscal Years 1999 through 2003: 

[See PDF for image] 

[End of figure] 

The total Foundation revenues for fiscal years 1999 through 2003 
amounted to about $200 million. Of these, contributions (cash and in-
kind) were the largest category of revenues, accounting for about $160 
million, or 80 percent. Other revenue sources included income from 
investments, payments from federal agencies, litigation settlements, 
and fees imposed for services provided to other nonprofit 
organizations. On the other hand, the Foundation's total expenses were 
about $176 million during this time. The majority of these expenses 
were for direct program support and grants, amounting to $160 million, 
or 91 percent, of all expenses. Other expenses were for general and 
administrative costs and fund-raising costs. These costs included rent 
payments, purchases of equipment and supplies, and salaries for 
administrative personnel. Figure 2 shows the Foundation's total 
revenues and expenses for fiscal years 1999 through 2003, by category.

Figure 2: The National Park Foundation's Revenues and Expenses, by 
Category, Fiscal Years 1999 through 2003: 

[See PDF for image]

[End of figure]

The National Park Foundation Has Considerable Discretion in Raising and 
Distributing Private Donations to Parks: 

The Foundation has considerable discretion in raising and distributing 
private contributions to the Park Service. The Foundation's chartering 
legislation does not prescribe a specific process to be used by the 
Foundation in raising donations for the Park Service. The Foundation 
has determined that systemwide projects that are unlikely to receive 
federal funding have the greatest potential for fund-raising success.

Legislative Charter Provides Broad Discretion in Fund-raising: 

The 1967 legislative charter provides the Foundation with broad 
discretion in determining its fund-raising approach. Under the 
legislation, the Foundation is authorized to "accept, receive, solicit, 
hold, administer, and use any gifts, devises, or bequests, either 
absolutely or in trust of real or personal property or any income 
therefrom or other interest therein for the benefit of or in connection 
with, the National Park Service, its activities, or its services." In 
1998, the Congress amended the Foundation's charter and also required 
it to "design and implement a comprehensive program to assist and 
promote philanthropic programs of support at the individual national 
park unit level." 

Fund-raising Is Targeted at Systemwide Projects That Are Not Federally 
Funded: 

In general, the Foundation attempts to secure private support for 
systemwide projects that are not federally funded. Foundation officials 
refer to this selection approach as its "Bright Line Theory." This 
theory is based on the view that donors will typically not make a 
contribution if they believe their donations will simply be used to 
supplant government funds or if their donations do not provide 
additional value. The Foundation considers projects that are systemwide 
and nonfederally funded to be above the bright line and to have the 
greatest possibility of attracting private support. The Foundation 
usually identifies these projects in consultation with Park Service 
headquarters officials. Such projects include the Park Service's Junior 
Rangers Program, which seeks to provide school children with knowledge 
about the benefits of national parks, and the Parks as Classrooms 
Program, whereby teachers are encouraged to supplement learning about 
nature by visiting local parks. Because the Foundation focuses on 
systemwide, nonfederally funded projects, it does not typically attempt 
to secure private donations for certain individual park priorities, 
which, Foundation officials believe, fall below the bright line and 
would potentially be viewed by donors as a federal responsibility.

Corporations Contributed to Significant Rise in Private Support: 

For fiscal years 1999 through 2003, private contributions more than 
doubled, from approximately $18 million in 1999 to just over $41 
million in 2003. Cumulative private contributions during this period 
were about $160 million, with the majority of these contributions 
coming from corporations. Most corporate donations are targeted for a 
specific use (restricted). The Foundation is in the process of revising 
its current fund-raising approach in an effort to increase its pool of 
discretionary donations. The Foundation hopes to satisfy more 
individual park needs with these discretionary donations.

Corporations Are a Major Source for Private Donations: 

The Foundation has made a concerted effort to direct its fund-raising 
efforts primarily at corporations. Of the approximately $160 million 
that the Foundation raised in private donations for fiscal years 1999 
through 2003, $120 million, or 75 percent, came from corporations. 
Individuals and foundations accounted for the remaining $40 million, or 
25 percent. Figure 3 shows the percentage of donations, by source, for 
fiscal years 1999 through 2003.

Figure 3: Percentage of Donations, by Source, Fiscal Years 1999 through 
2003: 

[See PDF for image]

[End of figure]

In-kind contributions comprised about 52 percent of the corporate 
contributions during this time. As shown in figure 4, in-kind 
contributions have increased, whereas cash contributions have decreased 
in fiscal years 2002 and 2003, due largely in part to the 
implementation of the Foundation's Proud Partners Program.

Figure 4: Corporate Donations, Fiscal Years 1999 through 2003: 

[See PDF for image]

[End of figure]

Fund-raising and Grant-Making Processes: 

The Foundation's fund-raising and grant-making processes consist of 
several phases. Fund-raising efforts typically begin with the 
Foundation's board members identifying corporate donors that could 
potentially provide donations in support of the Park Service. After 
identifying these corporate donors, the Foundation researches their 
philanthropic interests, such as demonstrated support for educational 
programs. Next, the Foundation contacts potential donors to explore the 
donors' philanthropic interests and to ascertain their willingness to 
make donations in support of the Park Service. If the donors are 
willing to contribute, the Foundation then contacts Park Service 
headquarters officials with relevant subject matter expertise to help 
identify potential systemwide projects that correspond with the donors' 
interests. The Foundation then presents these projects to the donors 
for their consideration. The donors then may decide to make a cash or 
in-kind contribution through the Foundation to support (1) one or more 
of the proposed systemwide projects, (2) projects in a specific park, 
or (3) general Park Service activities. In instances where the donors 
decide to support systemwide projects, the Foundation requests that all 
interested parties submit grant proposals, indicating how they would 
use these donations.[Footnote 5] The Foundation, in consultation with 
Park Service officials, reviews the submitted proposals and selects 
recipients for the awards. In instances where the donors decide to 
support projects in a specific park, the Foundation makes a grant to 
the selected park. The Foundation may use various means to distribute 
general donations to support park activities. Figure 5 illustrates the 
steps involved in the Foundation's fund-raising and grant-making 
processes. Appendix II provides additional details on the grant-making 
process.

Figure 5: Phases of the National Park Foundation's Fund-raising and 
Grant-Making Processes: 

[See PDF for image]

[End of figure]

To better align its fund-raising with Park Service programs, the 
Foundation is currently expanding its fund-raising approach and 
reviewing, with the Park Service, the priority uses of the funds 
raised. Under its expanded approach, the Foundation and the Park 
Service have identified five program areas--Volunteerism, Visitor 
Experience, Education, Community Engagement, and Programs of National 
Significance--for which to target donations. Within each of these five 
program areas, the Foundation and the Park Service have identified 
systemwide programs that donors can support. Moreover, these programs 
will be used as a basis for identifying potential donors that have a 
history of supporting similar type programs.

Proud Partners of America Program: 

Corporate donors support the Foundation's Proud Partners of America 
Program, which was initiated in November 2000. The Foundation names as 
Proud Partners those corporations that have committed to multiyear 
support to help raise awareness about national parks, promote interest 
and support through sales of the National Park Pass, and encourage and 
provide meaningful experiences for park visitors. Currently, there are 
five Proud Partners: American Airlines; Discovery Communications, Inc.; 
Ford Motor Company; Eastman Kodak Company; and TIME magazine. Each 
Proud Partner is expected to pledge a minimum of $12 million over a 3-
year or longer period, and, according to Foundation officials, the 
Proud Partners have committed an estimated $88 million to the 
parks.[Footnote 6] The program was limited to five corporations to 
allow close management of the program and to minimize potential 
conflicts with donations tied to advertising at individual parks. A 
Foundation official stated that they have, however, recently initiated 
discussions with the Park Service and the Foundation's Board of 
Directors about doubling the number of partnering corporations to 10.

Under the Proud Partners Program, the Foundation receives both cash and 
in-kind[Footnote 7] donations from corporations. This support is 
centered on (1) increasing public awareness of the breadth and depth of 
the parks, (2) engaging the public in support of parks through purchase 
of the National Park Pass and encouraging voluntary contributions, and 
(3) providing grants to parks for pilot programs intended to help 
improve the visitor experience. Appendix IV provides more detailed 
information on the Proud Partners Program and its related support.

Bulk of Donations to the Foundation Is Restricted for a Specific Use: 

The bulk of the private donations received by the Foundation is 
restricted or targeted for specific uses. For example, about $139 
million, or 87 percent, of the $160 million in donations that the 
Foundation received for fiscal years 1999 through 2003 were restricted. 
Conversely, the Foundation raised $21 million--the remaining 13 
percent--in discretionary donations, most of which were used to support 
systemwide programs. Figure 6 shows the amount of restricted and 
discretionary donations for fiscal years 1999 through 2003.

Figure 6: Restricted and Discretionary Donations, Fiscal Years 1999 
through 2003: 

[See PDF for image]

[End of figure]

The Foundation is also developing procedures to secure more 
discretionary funds from corporations and individuals. With regard to 
corporations, the Foundation plans to develop a pool of discretionary 
donations within each of its five program areas. Corporations can make 
discretionary donations within these broad program areas that can then 
be used to support individual park needs. To increase discretionary 
donations from individuals, the Foundation is exploring various means 
to better target individual donors. For example, the Foundation and the 
Park Service are exploring the feasibility of allowing park visitors to 
volunteer their contact information in order to follow up and ascertain 
how they can support national parks.

Poor Communication and Documentation Affect Efforts to Assist the 
National Park Service: 

Poor communication and documentation problems as well as weaknesses in 
management oversight hamper the Foundation's partnering relationship 
with the Park Service. We identified three factors that contribute to 
the problems that affect the Foundation's efforts in assisting the Park 
Service: (1) no written agreement exists between the Foundation and the 
Park Service describing the Foundation's fund-raising strategy and 
clarifying the roles and responsibilities of each partner, (2) the lack 
of written agreements on certain fund-raising and donation projects and 
the lack of effective management procedures to ensure that 
documentation standards are met, and (3) disagreement about the 
Foundation's fund-raising and donation strategy and the objectives of 
the Proud Partners Program. The Foundation and the Park Service have 
efforts under way to improve communication and enhance the partnering 
relationship, but these efforts have not addressed the need for written 
agreements.

The Foundation and the Park Service Lack Comprehensive Agreement 
Specifying Their Respective Partnering Roles and Responsibilities: 

The Foundation and the Park Service have not documented in a written 
agreement the Foundation's fund-raising and donation strategy, the 
roles and responsibilities of the parties to implement the strategy, 
the approach for accomplishing the strategy, or the specific guidelines 
and procedures that should be followed to implement the strategy. The 
lack of a written agreement providing more specificity has created 
confusion about how the Foundation performs its role of supporting the 
Park Service. Foundation officials informed us that they view the 
Foundation's charter as the overarching agreement between the 
Foundation and Park Service, and that certain activities of the 
partners are further documented through standard operating procedures 
as well as a memorandum of agreement. While (1) the Foundation's 
legislative charter provides a basic framework for its fund-raising 
efforts, (2) the memorandum of agreement addresses advertising and 
promotional campaigns for Proud Partners, and (3) the Foundation's 
standard operating procedures provide direction with regard to grant-
making activity, there is no one comprehensive document that clearly 
discusses the Foundation's fund-raising strategy, work requirements, 
and roles and responsibilities of the Foundation and the Park Service 
in their partnering relationship. The Park Service does, however, enter 
into detailed written agreements with other nonprofit organizations 
that include detailed descriptions of the fund-raising approach to be 
used and the work to be performed by each partner. Park Service 
headquarters officials said that an agreement, similar to those it 
requires for other nonprofits, would benefit the partnership with the 
Foundation and help to minimize confusion on the partners' roles and 
responsibilities.

The Foundation and Individual Parks Sometimes Enter into Verbal Fund-
raising Agreements: 

The Foundation and individual parks sometimes rely on verbal agreements 
in conducting fund-raising, leading to misunderstandings between the 
Foundation and the Park Service officials regarding the roles and 
responsibilities that each party is to perform, such as the specific 
fund-raising objectives and agreed-upon fund-raising actions. 
Furthermore, neither the Foundation nor the Park Service tracked fund-
raising requests or verbal agreements. Thus, neither agency can measure 
whether performance under these agreements met expectations. We 
requested the views of officials from all seven regional offices about 
their relationship with the Foundation. Deputy and associate regional 
directors confirmed that some field staff are dissatisfied with the 
Foundation for not keeping its fund-raising promises. For example, some 
regional Park Service officials told us that they had verbal fund-
raising agreements with the Foundation, and that the Foundation did not 
honor its commitments. In one instance, a Park Service regional 
official stated that the Foundation agreed to raise $500,000 for a 
restoration of a historic site in Atlanta, Georgia. The Foundation 
denied it had made the commitment and attributed the misunderstanding 
to erroneous information provided by a Park Service headquarters 
official. Similarly, a Park Service regional official stated that the 
Foundation had verbally agreed to raise support for the region's top 
priority--construction of a Native American memorial at Little Bighorn 
Battlefield National Monument. In this case, Park Service regional and 
Foundation officials collaborated on a work plan that identified these 
priorities for Foundation assistance. However, the support never 
materialized. According to the Foundation, it was unable to attract 
sufficient private contributions to implement all of the early phases 
of its campaign.

Without written fund-raising agreements and a system for tracking 
verbal agreements, the Park Service and the Foundation cannot ensure 
proper management oversight that is consistent with sound internal 
control and management practices. Specifically, internal control 
standards[Footnote 8] specify that all transactions and other 
significant events need to be clearly documented, that the 
documentation should be readily available for examination, and that all 
documentation and records should be properly managed and maintained. 
Other fund-raising efforts on behalf of the Park Service must comply 
with Director's Order 21--the Park Service's guidance on fund-raising 
and donations--and be authorized in a written agreement. Under 
Director's Order 21, fund-raising agreements should include the (1) 
project or programs to be funded and the priority order of funding; (2) 
procedures under which the fund-raising will be conducted, including 
adherence to Park Service policies; and (3) procedure for Park Service 
review and approval of planning, design, and construction when 
appropriate. An official from Interior's Office of the Solicitor told 
us that this order does not apply to the Foundation given its unique 
status as a congressionally chartered fund-raiser. Although Foundation 
officials stated that they comply with the order on a voluntary basis, 
and that their procedures require written agreements for fund-raising 
involving specific park projects, we found that there were no written 
agreements.[Footnote 9] Foundation officials stated that this is a 
recent policy and that they have not entered into any local park 
agreements since this policy was adopted. In any event, the Park 
Service and the Foundation could improve their internal control 
procedures by entering into written fund-raising agreements. Doing so 
would provide a means for the Park Service and the Foundation to 
improve their management oversight of fund-raising activities.

Some Park Service Officials Disagree with the Foundation's Fund-raising 
Strategy and Key Aspects of the Proud Partners Program: 

There is also disagreement within the Park Service about the 
effectiveness of the Foundation's fund-raising strategy for raising 
funds to support Park Service programs. Some Park Service headquarters 
officials agree with the Foundation's fund-raising strategy and the 
Secretary of the Interior and the Director of the National Park Service 
serve on the Foundation's Board of Directors, which approves all fund-
raising activities of the Foundation. However, some regional Park 
Service officials, while appreciative of the Foundation's support, 
disagree with the Foundation on its fund-raising strategy and 
objectives of the Proud Partners Program. With regard to the fund-
raising strategy, these officials told us that the Foundation's 
strategy should be targeted at the priority needs of individual parks. 
For example, several regional officials commented that the Foundation's 
unfamiliarity with park needs resulted in missed opportunities to 
solicit contributions for important park projects. In addition, these 
officials suggested that the Park Service periodically provide its list 
of individual park priorities to the Foundation for fund-raising 
consideration. Although the current park priority listing focuses on 
projects eligible for funding from over 80 federal sources, the 
officials believe the list could be modified to include projects for 
which nonprofit funding is needed and appropriate. Foundation officials 
believe that individual park priorities can be better addressed by 
local nonprofit organizations. Foundation officials acknowledge that, 
in some cases, donors are interested in supporting a park priority need 
that could be viewed as a federal responsibility. For example, one 
corporation agreed to raise $5 million to support the restoration of 
the Washington Monument in Washington, D.C.--a project that was on the 
Park Service's priority list in anticipation of future federal funding.

Some regional officials stated that some support provided through the 
Proud Partners Program was unrelated to park needs. For example, one 
company donated 500 electric vehicles, valued at about $4.2 million, to 
national and state parks in California,[Footnote 10] and, according to 
one Park official, the actual funds would have better met park needs. 
Park Service headquarters' officials recognize that much of the 
Foundation's corporate revenues are restricted and heavily tied to 
promotional or advertising objectives, but they believe these 
contributions have nevertheless provided valuable assistance.

In addition, the Park Service and the Foundation appear to have 
differing viewpoints with respect to one of the three objectives of the 
Proud Partners Program. In a May 2001 memorandum sent to the Park 
Service's Leadership Council, the Acting Park Service Director 
communicated to the service's regions and local park superintendents 
that the objectives of the Foundation's Proud Partner Program includes 
providing "direct support for National Park Service priorities." 
According to Foundation officials, the objectives of the Proud Partner 
Program were designed to support systemwide Park Service programs, not 
individual park priorities. The Foundation's published objectives for 
the Proud Partner Program are to provide servicewide benefits to the 
park system by (1) raising awareness about the breadth and depth of 
national parks, (2) generating individual interest and support for 
parks through sales of the National Parks Pass and encouraging 
contributions, and (3) piloting visitor experience grant programs to 
help the Park Service address the challenges of encouraging and 
providing meaningful park experiences while preserving park resources. 
In practice, however, the Foundation policy has not always been 
followed. For example, the Director of the Park Service and the Park 
Service's Associate Director for Partnerships, Interpretation and 
Education, Volunteers, and Outdoor Recreation, recently stated that the 
Proud Partners Program has supported some local park projects, such as 
the restoration of the historic fleet of red buses at Glacier National 
Park at a cost of about $8 million. Such inconsistencies in 
communication and practice have led to misunderstandings about the 
kinds of projects the program will support.

Lastly, Foundation and Park Service officials have different views 
about the exclusivity terms in the Proud Partner agreements. A 
memorandum of agreement between the Foundation and the Park Service, 
originally signed in 1994,[Footnote 11] established policies and 
guidelines that should be followed in managing commercial advertising 
and promotional campaigns, such as the Proud Partner Program. Although 
predating the Proud Partner Program by 6 years, this agreement, along 
with an earlier internal Park Service memorandum, establishes the 
Foundation's responsibility for managing national, cause-related 
marketing campaigns.[Footnote 12] The 1994 agreement also stipulates 
that all promotional and advertising arrangements will be consistent 
with Park Service policies and provides for Park Service review of 
promotional material before their public distribution. Additionally, 
the agreement authorizes the Foundation to sign letters of agreement 
with corporate partners and to provide product or service category 
exclusivity.

The issue in question is whether these exclusivity arrangements 
preclude other nonprofits from making park-based marketing agreements 
with businesses that promote products or services that fall within the 
Proud Partners' categorical areas of operation.[Footnote 13] Foundation 
officials advised us that the terms of their agreements with corporate 
partners do not prevent other Park Service nonprofit partners from 
negotiating park-based marketing agreements with businesses that 
provide the same type of product or services as the Foundation's five 
national partners. However, the Interior's Office of the Solicitor 
officials, along with nonprofit officials with whom we spoke, believe 
that such park-based agreements are generally prohibited. Under this 
interpretation, a local friends group at any national park, for 
example, generally could not negotiate a park-based automotive-related 
marketing agreement with the Toyota Corporation because the Ford Motor 
Company is a Proud Partner and has exclusive marketing rights within 
the automotive product category. Because the Foundation has provided 
nondisclosure guarantees to its Proud Partners, it does not make the 
actual terms within the specific agreements between the Foundation and 
the Proud Partners available for Park Service review (see app. IV for 
more details).

The Foundation and the Park Service Have Efforts Under Way to Improve 
Collaboration and Communication: 

Both the Park Service and the Foundation have several ongoing efforts, 
which when fully implemented should help address recognized 
communication problems between their organizations. In April 2003, the 
Park Service and the Foundation jointly created the Partnership 
Committee to take actions to, among other things, ensure common, 
consistent, open, and timely communication between the two entities. 
This committee, comprised of Park Service headquarters officials and 
regional directors and Foundation board members and staff, also focuses 
on achieving shared goals and recommending actions to resolve 
differences between the two organizations. In addition, the Director of 
the Park Service and Foundation officials recently agreed to meet 
monthly to find ways to promote better communication. Although this 
committee has been formed, it has yet to develop any action plans to 
address specific communication issues that it has identified.

The Foundation and the Park Service are also taking independent actions 
to improve communication. For example, the Foundation is providing 
quarterly reports to the Park Service's National Leadership Council 
that provide updated information on the Foundation's grants, Proud 
Partners Program, funding, and partnership highlights. The reports are 
then distributed to all park superintendents, program managers, and 
other staff in the Park Service. The Foundation also plans to provide 
briefings to Park Service regional staff that discuss and clarify the 
Foundation's roles and responsibilities and fund-raising policies. 
Similarly, the Park Service established the NPS Partnership Council in 
2002 that facilitates open communication and dialogue among the Park 
Service's field, regions, and directorate; the National Park 
Foundation; and other nonprofit partners. The council consists of 24 
members, including Park Service headquarters officials, regional 
directors, and field representatives (preferably at the superintendent 
level) and a Foundation representative.[Footnote 14] In addition, Park 
Service officials said that they were considering a proposal for a 
general agreement between the organizations to clarify the roles and 
responsibilities of the Foundation and the Park Service in their 
partnering relationship.

Although the Foundation and the Park Service have taken positive steps 
to improve communication, these actions are recent and have not been 
fully implemented. For example, although the Foundation has recognized 
the need to provide briefings to Park Service regional officials, the 
briefings have not been provided to date.

Conclusions: 

Although the Foundation's support has contributed to the betterment of 
the Park System, poor communication between the Foundation and the Park 
Service has caused confusion regarding how each of the parties is 
operating in the partnership. Much of this confusion stems from the 
lack of a written agreement that clearly describes the Foundation's 
fund-raising strategy and clarifies the roles and responsibilities of 
the Foundation and the Park Service in its partnering relationship. 
Until roles and responsibilities are better defined and policies and 
procedures are outlined to implement fund-raising efforts, confusion 
and uncertainty may result and fund-raising opportunities may be 
overlooked.

The Foundation's approach to fund-raising for systemwide programs has 
led some Park Service officials to contend that the Foundation's 
support is not being focused where it could do the most good--to better 
support individual higher priority projects at local parks. Although 
the Foundation is attempting to increase its discretionary funds that 
could be used for individual park priorities, the Foundation could also 
benefit from a list of individual park priorities, which the Park 
Service has not yet provided.

Some Park Service officials are concerned that the Foundation has not 
fulfilled its commitments to provide fund-raising support. Without 
written fund-raising agreements, neither the Foundation nor the Park 
Service can demonstrate that they met fund-raising commitments and that 
the agreements were carried out.

The Foundation and the Park Service are embarking on several 
initiatives to remedy some of these problems, such as providing formal 
briefings to Park Service regional officials on the Foundation's roles 
and responsibilities. Moreover, the Park Service is currently 
considering the development of an overall written agreement with the 
Foundation that clearly articulates each party's roles and 
responsibilities in the partnering relationship. While these are steps 
in the right direction, many of these initiatives are still in the 
initial planning phase. However, the proper implementation of these 
steps should help resolve the communication problems that exist between 
the Foundation and the Park Service and strengthen their partnership.

Recommendations for Executive Action: 

To reduce the confusion and misunderstanding and improve communication 
between the National Park Foundation and the Park Service, we are 
recommending that the Secretary of the Interior require the Director of 
the National Park Service to take the following five steps: 

* work collaboratively with the Foundation to develop an overall 
written agreement that, among other things, articulates the 
Foundation's fund-raising strategy and clarifies the roles and 
responsibilities of the Foundation and the Park Service in their 
partnering relationship;

* identify and document all current and future fund-raising agreements 
made with the Foundation, specifying the terms of work agreed to by 
each party;

* provide a list of individual park project priorities, including those 
potentially fundable by nonprofits, and communicate them to the 
Foundation for consideration in fund-raising;

* develop and implement internal controls such that fund-raising 
agreements are documented in writing and subsequent performance is 
tracked against the agreement; and: 

* clarify whether the exclusivity terms in Foundation agreements with 
Proud Partners apply to park-based cause-related marketing arrangements 
and communicate this information to all of the Park Service's fund-
raising partners.

Recommendations to the National Park Foundation: 

To improve its communication with the Park Service and improve 
management controls, we are making four recommendations to the National 
Park Foundation, namely that it take the following four steps: 

* enter into an overall written agreement with the Park Service that 
includes its fund-raising strategy and clarifies the roles and 
responsibilities of the Foundation and the Park Service in their 
partnering relationship;

* identify and document all current and future fund-raising agreements 
made with the Park Service, specifying the terms of work agreed to by 
each party;

* develop a process, either through training or briefings, to help 
ensure complete and consistent understanding of its fund-raising 
strategy and roles and responsibilities with the Park Service 
headquarters, regional, and local park officials; and: 

* in developing its fund-raising approach, consider the list of 
individual park priorities compiled and provided by the Park Service--
this list could be used for identifying patterns of park needs for 
systemwide projects as well as for identifying specific needs that may 
be of interest to potential donors.

Agency Comments and Our Evaluation: 

We provided a draft of this report to the National Park Service and the 
National Park Foundation for review and comment. Both provided written 
comments. The Park Service agreed with the five recommendations we made 
to the Secretary of the Interior. The Foundation agreed with three of 
the four recommendations that were directed to it and stated that it is 
committed to working with the Park Service to ensure the implementation 
of these recommendations. While the Foundation agreed that close 
coordination with the Park Service is important, it disagreed with our 
recommendation calling for the development of a comprehensive written 
agreement that clarifies the respective roles and responsibilities of 
the two parties. The Foundation stated that such a written agreement is 
unnecessary because cooperation is already adequately ensured by its 
chartering legislation and the positions held by the Secretary of the 
Interior and the Director of the Park Service, who serve as chairperson 
and secretary, respectively, on the Foundation's Board of Directors. 
Moreover, the Foundation cited that the powers of the board's 
chairperson to appoint all board members as an effective means of 
ensuring cooperation. Finally, the Foundation stated that its recent 
efforts to consult extensively with the Park Service regarding fund-
raising and grant-making, as well as its efforts to create standard 
operating procedures, underscores the Foundation's commitment to 
furthering cooperation between the two entities.

We agree that the Foundation's charter and the positions held by the 
Secretary of the Interior and the Director of the Park Service on the 
Foundation's board are important elements of coordination between the 
Foundation and the Park Service. This arrangement is an important part 
of the Foundation's governance structure. Because neither the Secretary 
of the Interior, nor the Director of the Park Service, nor the 
appointed board members are responsible for, or involved with, daily 
operational relationships, additional safeguards are needed at the 
operational levels to help ensure effective communication and working 
relationships. Although board policies and guidance can facilitate 
effective communication and working relationships, it is the 
Foundation's managers and staff that are responsible for the 
implementation of such policies and guidance. As our report indicates, 
implementation can be improved. We continue to believe that a 
comprehensive written agreement between the Foundation and the Park 
Service would further enhance communication, working relationships, and 
management controls at all levels of the partnership. In commenting on 
the draft report, the Park Service also stated that such an agreement 
would enhance the communication between it and the Foundation.

The Park Service comments are contained in appendix VI, and the 
Foundation comments are provided in appendix VII.

As arranged with your offices, unless you publicly announce the 
contents of this report earlier, we will plan no further distribution 
of this report until 30 days after the date of this letter. At that 
time, we will send copies of this report to other interested 
congressional committees, the Secretary of the Interior, and the 
National Park Foundation. We will make copies available to others upon 
request. In addition, the report will be available at no charge on 
GAO's Web site at [Hyperlink, http://www.gao.gov].

Signed by: 

If you or your staff have any questions, please contact me at (202) 
512-3841 or [Hyperlink, hillbt@gao.gov]. Key contributors to this 
report are listed in appendix VIII.

Signed by: 

Barry T. Hill: 
Director, Natural Resources and Environment: 

[End of section]

Appendixes: 

[End of section]

Appendix I: Scope and Methodology: 

We examined the partnership relationship between the National Park 
Foundation (Foundation) and the National Park Service (Park Service), 
focusing primarily on the Foundation's efforts to provide assistance to 
the Park Service in accordance with its stated charter.

To identify the Foundation's roles and responsibilities, we gathered 
and reviewed several documents. We reviewed the Foundation's 
legislative charter, and its amendments, to identify the purpose for 
which the charter was established and what functions it is responsible 
for performing. We discussed the basis and application of the 
authorities with Foundation and Park Service officials to understand 
how the Foundation should perform its fund-raising to support the Park 
Service. We also reviewed the Foundation's bylaws and the policies and 
procedures that govern its fund-raising and donation strategies and 
operations, and we discussed their application with Foundation 
officials. We reviewed Park Service rules, regulations, and guidance, 
specifically director's orders governing fund-raising and donation 
activities and agreements. We discussed the application of these rules, 
regulations, and guidance with the appropriate Park Service and 
Foundation officials to gain an understanding of how they are to be 
applied to the Foundation's roles and responsibilities. In addition, we 
reviewed the Foundation's strategic plans and 41 existing cooperative 
agreements between the Foundation and the Park Service or other federal 
agencies to ascertain the roles and responsibilities contained therein.

We examined Foundation financial and management reports to determine 
the amount and kinds of donations that the Foundation has raised on 
behalf of the Park Service. Specifically, we collected, reviewed, and 
analyzed the Foundation's audited financial statements for fiscal years 
1999 through 2003 to identify the revenues and expenses of the 
Foundation. From these statements, we identified the sources and 
amounts of contributions made. We discussed with Foundation officials 
their fund-raising and grant-making processes and activities, including 
the Proud Partners of America Program. The Foundation provided us with 
data describing how the Proud Partners and other grants were allocated 
within the Park Service. In assessing the reliability of these data 
through (1) interviews with knowledgeable officials and (2) reviews of 
existing information, we found problems with the accuracy and 
completeness of these data. Nevertheless, we determined that the 
reliability of these data was adequate to describe the grants within 
the Park Service. We performed an analysis of this information to 
determine the (1) sources of donations, such as corporations, 
individuals, or other foundations; (2) amounts received from these 
sources; (3) types of contributions, for example, cash versus noncash 
(in-kind); and (4) amounts of contributions that were for discretionary 
use or dedicated for a specific purpose (restricted). We also developed 
a list of cooperative agreements using data provided independently by 
the Foundation and the Park Service. We assessed the completeness of 
this information by comparing the documentation provided by the two 
organizations. We collected the source documents for all of the 
cooperative agreements to ensure the accuracy of the information.

To determine the extent that contributions assisted the Park Service in 
addressing park priorities, we reviewed the Foundation's grant awards 
and available discretionary funds and interviewed Foundation officials 
about how these funds are raised and used to fulfill individual park 
requests. We discussed with current and former Park Service officials 
the support provided by the Foundation. These individuals included 
officials at Park Service headquarters, regional offices, and some 
individual park units. We discussed with these officials their views 
regarding the usefulness of the support provided by the Foundation, 
such as how the support addressed local park priorities. We did not 
attempt to track each park's receipt and use of contributions due to 
the time that would be required to review such data. We also reviewed 
internal control documentation standards to ascertain whether the 
agreements between the Park Service and the Foundation met those 
standards. Finally, we analyzed the Foundation's financial statements 
for fiscal years 1999 through 2003, which received an unqualified 
opinion by independent auditing firms.

We conducted our work from August 2003 to May 2004 in accordance with 
generally accepted government auditing standards.

[End of section]

Appendix II: Grants to National Parks as Reported in the National Park 
Foundation's GIFTS Database: 

The Foundation uses its GIFTS database to, among other things, monitor 
the number of grants awarded to national parks. The information 
contained in this appendix is based on a query of this database. 
According to Foundation officials, GIFTS is a newly installed database 
and does not contain all of the grant information for fiscal years 2000 
through 2003. We performed several tests of the database and found that 
the data were indeed incomplete. For example, although GIFTS includes 
some information on grants awarded to Glacier National Park for the 
renovation of its red bus fleet, the database does not contain all 
grants awarded for this project. Though we found that the data in the 
GIFTS system were incomplete in our reliability assessment, we present 
the data in this appendix as background information on grants awarded 
to national parks. Consequently, information pertaining to grant award 
amounts and allocations may be underreported.

According to the GIFTS database, for fiscal years 2000 through 2003, 
the Foundation awarded 768 grants totaling approximately $58 million to 
support the Park Service. Of this, 610 grants for $32 million went to 
210 national parks.[Footnote 15] In addition, Park Service offices 
received 88 grants totaling $22 million. The remaining 70 grants went 
to such entities as foundations, societies, and local friends groups 
for activities in support of the Park Service. Grants included both 
monetary and nonmonetary (in-kind) contributions, such as photoimaging 
equipment and electric vehicles.

The Foundation typically awards grants through a competitive process. 
Grant applicants must submit proposals for specific funds indicating, 
among other things, how they plan to use the grant. A selection 
committee, comprised of Foundation and Park Service officials, reviews 
all proposals and makes a selection. The committee then presents its 
selection to the Foundation Board of Directors for approval. To be 
approved, (1) grant proposals must have gone through the standard 
review process or be for a grant that a donor has directed for a 
specific purpose; (2) grant proposals must fall within one of the 
Foundation's four program areas--Visitor Experience, Volunteerism, 
Education, or Community Engagement--or fill a pressing need for the 
Park Service under the category of Programs of National Significance; 
and (3) funds must be available. A grant agreement is then forwarded to 
the recipient for signature, and once it is received by the Foundation, 
a disbursement is made. The Foundation tracks the grants throughout the 
process using its GIFTS database. Figure 7 shows the total grant 
dollars awarded for fiscal years 2000 through 2003 as reported in the 
Foundation's GIFTS database and audited financial statements.

Figure 7: Grant Dollar Totals Awarded in Fiscal Years 2000 through 2003 
as Reported in the National Park Foundation's GIFTS Database and 
Audited Financial Statements: 

[See PDF for image]

Note: According to Foundation officials, the difference in the amounts 
reported in the GIFTS database and the audited financial statements is 
the result of additional grants that were not recorded in GIFTS.

[End of figure]

The GIFTS database shows that the number of grants awarded by the 
Foundation significantly increased in recent years. Foundation grant 
awards doubled from fiscal years 2000 through 2003, from about 120 
grant awards to just over 265 grant awards, as shown in figure 8.

Figure 8: Grant Awards for Fiscal Years 2000 through 2003 as Reported 
in the National Park Foundation's GIFTS Database: 

[See PDF for image]

[End of figure]

For fiscal years 2000 through 2003, the Foundation provided grants to 
210 national parks. On the basis of the grants included in the GIFTS 
data, the top 3 national parks receiving grant assistance during this 
time were Edison National Historic Site, Glacier National Park, and 
Yellowstone National Park. These 3 national parks combined received 
about $13 million, or 22 percent, of the total grant dollars awarded 
during this time. Edison National Historic Site received the largest 
grant awarded--approximately $5 million for building restoration. Table 
1 provides selected national park grant recipients for fiscal years 
2000 through 2003.

Table 1: Selected National Park Grant Recipients for Fiscal Years 2000 
through 2003: 

Name of park: Edison National Historic Site; 
Total amount awarded: $5,016,526; 
Largest grant received: Amount: $4,993,933; 
Largest grant received: Purpose: Building restoration.

Name of park: Glacier National Park; 
Total amount awarded: 4,863,181; 
Largest grant received: Amount: $4,512,500; 
Largest grant received: Purpose: Refurbishment of red bus fleet.

Name of park: Yellowstone National Park; 
Total amount awarded: 2,885,820; 
Largest grant received: Amount: $1,365,000; 
Largest grant received: Purpose: Production and broadcast of feature 
film.

Name of park: Mesa Verde National Park; 
Total amount awarded: 1,835,626; 
Largest grant received: Amount: $850,000; 
Largest grant received: Purpose: Park preservation.

Name of park: Washington Monument; 
Total amount awarded: 1,500,000[A]; 
Largest grant received: Amount: $1,500,000; 
Largest grant received: Purpose: Phase 3 of monument restoration.

Name of park: George Washington Memorial Parkway; 
Total amount awarded: 1,482,136; 
Largest grant received: Amount: $1,100,000; 
Largest grant received: Purpose: Rehabilitation of Lyndon Baines 
Johnson Memorial Grove.

Name of park: Lyndon Baines Johnson Memorial Grove; 
Total amount awarded: 1,100,000; 
Largest grant received: Amount: $1,100,000; 
Largest grant received: Purpose: Rehabilitation of Lyndon Baines 
Johnson Memorial Grove.

Name of park: Yosemite National Park; 
Total amount awarded: 993,814; 
Largest grant received: Amount: $402,645; 
Largest grant received: Purpose: Electric vehicles.

Name of park: Olympic National Park; 
Total amount awarded: 884,002; 
Largest grant received: Amount: $252,899; 
Largest grant received: Purpose: Elwha River restoration.

Name of park: Franklin Delano Roosevelt Memorial; 
Total amount awarded: 865,000; 
Largest grant received: Amount: $355,000; 
Largest grant received: Purpose: Sculptural design services for the 
addition of the Franklin Delano Roosevelt Memorial. 

Source: GAO analysis of National Park Foundation data.

[A] This project received grant funding in previous years that is not 
included in this amount.

[End of table]

[End of section]

Appendix III: Cooperative Agreements and the National Park Pass 
Contract: 

Since fiscal year 1997, the Foundation has entered into 41 cooperative 
agreements with federal agencies that total over $3.1 million. Of these 
41 agreements, 37 are with the Park Service,[Footnote 16] and 4 are 
with the Bureau of Land Management and the U.S. Fish and Wildlife 
Service, respectively, to support joint programs between those agencies 
and the Foundation.[Footnote 17] Each agreement establishes the 
responsibilities of the Foundation and its federal partner, specifying 
the product or service the Foundation must provide as well as the 
funding the federal partner must provide. These agreements between the 
Foundation and federal agencies have often been modified and extended. 
Table 2 provides a detailed list of the Foundation agreements with the 
Park Service and other Department of the Interior agencies.

Not all of the 37 agreements that the Foundation has with the Park 
Service have been completed. Park Service contracting officers who are 
responsible for monitoring these agreements reported that, for those 
completed, the Foundation successfully met agreement terms. The 
Foundation also has a contract with the Park Service to administer the 
National Park Pass Program. This program allows park visitors to 
purchase a pass, good for 1 year, that allows for admission to parks 
with entry fees. Current contract terms allow for cost reimbursement 
for administration, limited to 15 percent of the National Park Pass 
revenue. In October 2003, the Park Service contract officer expressed 
concern with the Foundation's reimbursement request because it exceeded 
the program budget by over $300,000. Upon review, the contracting 
officer agreed that most of these costs were appropriate, disallowing 
about $33,000.

In March 2004, the Foundation and the Park Service signed a general 
agreement that lays out policies related to cooperative agreements. 
Among other things, the agreement lists the prerequisites for entering 
into cooperative agreements. Specifically, these criteria are that the 
activity covered by the agreement (1) is of a type that is consistent 
with the mission of the Park Service, (2) is not normally undertaken 
through a procurement contract, (3) requires the Park Service and the 
Foundation to be active participants, and (4) is consistent with 
congressional mandates for both the Park Service and the Foundation. In 
addition, the agreement details various procedural requirements. Table 
2 provides the name of the agreement and information on the original 
and modifications to it, the product or service to be delivered, and 
the awarded funding amount for each agreement from fiscal years 1997 
through 2003.

Table 2: Original Agreement and Modifications to Cooperative 
Agreements, Products and Services, and Funding Amounts Awarded, Fiscal 
Years 1997 through 2003: 

Agreements with the National Park Service: 

Name of the agreement: Capacity Building-Intermountain Partnerships 
1443CA120098003; 
Original agreement and modifications: Original; 
Product or service: Establish general framework for cooperation, 
collaboration, and training between the IMR and the NPF to help define 
partnership between IMR and NPF and various friends groups in the 
region; 
Funding amount: [A].

Name of the agreement: Capacity Building-Intermountain Partnerships 
1443CA120098003; 
Original agreement and modifications: 1; 
Product or service: Support planning for engaging partners at the Mesa 
Verde National Park; 
Funding amount: $50,000.

Name of the agreement: Capacity Building-Intermountain Partnerships 
1443CA120098003; 
Original agreement and modifications: 2; 
Product or service: Support strategic planning process for Chamizal 
National Memorial; 
Funding amount: $85,000.

Name of the agreement: Capacity Building-Intermountain Partnerships 
1443CA120098003; 
Original agreement and modifications: 3; 
Product or service: Presentation on market research and the messaging 
project; 
Funding amount: $3,000.

Name of the agreement: Capacity Building-Intermountain Partnerships 
1443CA120098003; 
Original agreement and modifications: 4; 
Product or service: Support feasibility study of potential for private 
land acquisition necessary to construct new visitor and administrative 
facility at Timpanogos Cave National Monument; 
Funding amount: $33,000.

Name of the agreement: Capacity Building-Intermountain Partnerships 
1443CA120098003; 
Original agreement and modifications: 5 and 6; 
Product or service: Explore elements of the draft partnership 
framework; 
increase the range, level, and quality of stewardship around the parks 
in the IMR; 
Funding amount: $95,500.

Name of the agreement: Chesapeake Bay Gateway Network; 
CA4560-B-0014; 
Original agreement and modifications: Original; 
Product or service: Plan, design, fabricate, and install a permanent 
exhibit utilizing text, graphics, and primary source materials at the 
Yorktown Visitor Center, which will interpret how the Chesapeake Bay 
affected Yorktown; 
Funding amount: $10,000.

Name of the agreement: Crater Lake Centennial; P9320010045; 
Original agreement and modifications: Original; 
Product or service: Develop and implement centennial celebration at 
Crater Lake National Park; 
Funding amount: $15,000.

Name of the agreement: Crater Lake Traveling Exhibit; P9320010046; 
Original agreement and modifications: Original; 
Product or service: Develop traveling exhibit; 
Funding amount: $13,346.

Name of the agreement: Feasibility Study for Tuskegee Airmen National 
Historic Site; CA5000000229; 
Original agreement and modifications: Original; 
Product or service: Feasibility and marketing study and campaign to 
raise funds for the Tuskegee Airmen National Center; 
Funding amount: $125,400.

Name of the agreement: Feasibility Study for Tuskegee Airmen National 
Historic Site; CA5000000229; 
Original agreement and modifications: 1; 
Product or service: Modification of original agreement to revised 
budget and add additional funding; 
Funding amount: $28,350.

Name of the agreement: Lake Mead; 1443CA836001005; 
Original agreement and modifications: Original; 
Product or service: Support partnership capacity building and project 
implementation at Lake Mead National Recreation Area; 
Funding amount: [A].

Name of the agreement: Lake Mead; 1443CA836001005; 
Original agreement and modifications: 1 and 2; 
Product or service: Transferred to cooperative agreement with BLM; 
Funding amount: [B].

Name of the agreement: Lake Mead; 1443CA836001005; 
Original agreement and modifications: 3; 
Product or service: Development of interpretive plans, displays, and 
materials; 
Funding amount: $103,300.

Name of the agreement: Lake Mead; 1443CA836001005; 
Original agreement and modifications: 4; 
Product or service: Implementation of antilitter strategy for Outside 
Las Vegas Foundation; 
Funding amount: $60,000.

Name of the agreement: Lake Mead; 1443CA836001005; 
Original agreement and modifications: 5; 
Product or service: Support Forever Earth Floating Laboratory to 
encourage student education and water quality research; 
Funding amount: $30,000.

Name of the agreement: Lake Mead; 1443CA836002001; 
Original agreement and modifications: Original; 
Product or service: Outside Las Vegas Partnership Meeting Coordination; 
Funding amount: $8,000.

Name of the agreement: Message Project; 1443CA000100005; 
Original agreement and modifications: Original; 
Product or service: Gain a better understanding of the public's current 
awareness of NPS and enhance NPS's ability to communicate the relevance 
of national parks and the mission of the service; 
identify alternative actions that can be taken to enhance the public's 
understanding of NPS and take appropriate actions to enhance that 
understanding; 
Funding amount: $575,000.

Name of the agreement: Message Project; 1443CA000100005; 
Original agreement and modifications: 1; 
Product or service: Modification to original agreement to increase 
funding amount; 
Funding amount: $40,500.

Name of the agreement: Message Project; 1443CA000100005; 
Original agreement and modifications: 2; 
Product or service: Create consistent graphic standards for NPS; 
create printed, exhibit, Internet, and other materials that will help 
share progress of the project with NPS employees and key audiences; 
Funding amount: $13,000.

Name of the agreement: Message Project; 1443CA000100005; 
Original agreement and modifications: 3; 
Product or service: Modification of original agreement to increase 
funding amount; 
Funding amount: $323,000.

Name of the agreement: Message Project; 1443CA000100005; 
Original agreement and modifications: 4; 
Product or service: Expand and enhance the public's understanding of 
the role that infrastructure plays in the visitor's perception of 
national parks; 
support publication of two volumes that are based on NPS Historic 
American Engineering Record accounts of park roads, bridges, and 
parkway surveys of the last 13 years; 
Funding amount: $49,500.

Name of the agreement: Message Project; 1443CA000100005; 
Original agreement and modifications: 5; 
Product or service: Expand and enhance the public's understanding of 
the role that infrastructure plays in the visitor's perception of 
national parks; 
support publication of brochure series based on NPS Historic American 
Engineering Record accounts of park roads, bridges, and parkway 
surveys; 
Funding amount: $20,000.

Name of the agreement: New York Harbor; H4560-03-003; 
Original agreement and modifications: Original; 
Product or service: Establish a National Parks of New York Harbor fund, 
build long-term advocates and support for park programs and projects, 
share expertise, provide funding and project management services to 
carry out priority projects; 
Funding amount: [A].

Name of the agreement: New York Harbor; H4560-03-003; 
Original agreement and modifications: 1; 
Product or service: Conduct project review, park assessment, planning 
framework, initial interviews, and priority products; 
conduct market analysis; 
conduct preliminary financial and physical feasibility analyses; 
and prepare implementation strategy and solicitation materials; 
Funding amount: $30,000.

Name of the agreement: Park Flight; H0001020016; 
Original agreement and modifications: Original; 
Product or service: Support efforts to increase the understanding of 
NPS and partner's migratory bird conservation efforts by NPS employees 
and park visitors; 
develop proposals and projects that enhance and advance the 
conservation of migratory birds; 
Funding amount: $65,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: Original; 
Product or service: Develop tools to enhance and encourage partnerships 
with friends groups and other nonprofit park support organizations; 
Funding amount: $25,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 1; 
Product or service: Develop the NPS's Cultural Resources Diversity 
Initiative; 
Funding amount: $15,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 2; 
Product or service: Not executed; 
Funding amount: [C].

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 3; 
Product or service: Develop information on individuals, foundations, 
and corporations with an interest in the Underground Railroad Network; 
creation of a symbol for the National Underground Railroad Network to 
Freedom; 
and development of a newsletter; 
Funding amount: $235,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 4; 
Product or service: Develop a newsletter, produce a report on 
internship program, and produce printed materials for conference 
(2000); 
Funding amount: $45,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 5; 
Product or service: Support NPS Partnership Office's efforts to hold a 
conference for NPS personnel and park support groups on developing and 
maintaining successful partnerships; 
develop two publications to guide this effort; 
Funding amount: $99,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 6; 
Product or service: Support NPS Partnership Office's efforts to develop 
Internet and intranet sites with information about partnerships; 
Funding amount: $50,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 7; 
Product or service: Support the Park Flight Program's efforts to 
develop partnership activities that result in improved outlook for 
migratory bird species; 
Funding amount: $30,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 8; 
Product or service: Develop a newsletter, produce a report on 
internship program, and produce printed materials for conference 
(2001); 
Funding amount: $30,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 9; 
Product or service: Provide partnership training to NPS professionals, 
produce a report, enhance Web site, and identify areas of critical need 
to the NPS; 
Funding amount: $235,000.

Name of the agreement: Partnership Office Tool Project; 
1443CA000197018; 
Original agreement and modifications: 10; 
Product or service: Extends agreement; 
Funding amount: [D].

Name of the agreement: Rock Creek Park Foundation; CA3450-9-0003; 
Original agreement and modifications: Original; 
Product or service: Support planning for the development of the Rock
Creek Park Foundation; 
Funding amount: $70,000.

Agreements with the Bureau of Land Management: 

Name of the agreement: Large Scale Native Plant Production; FAA010051-
BLM; 
Original agreement and modifications: Original; 
Product or service: Develop strategy and implement large-scale native 
plant production, the material of which will be used for restoration of 
riparian areas on federal lands; 
Funding amount: $421,134.

Name of the agreement: Oliver Ranch; FAA020002-BLM; 
Original agreement and modifications: Original; 
Product or service: Feasibility study report for an Environmental 
Education Field School at Oliver Ranch, including an engineered site 
assessment of the site and an assessment of the economic and 
programmatic viability of an Interagency Field School serving the Las 
Vegas Valley; 
Funding amount: $100,000.

Agreements with the Fish and Wildlife Service: 

Name of the agreement: Master Agreement with Fish and Wildlife Service; 
145502J001-FWS; 
Original agreement and modifications: Original; 
Product or service: Master Agreement for the Desert National Wildlife 
Refuge Complex; 
Funding amount: [A].

Name of the agreement: Master Agreement with Fish and Wildlife Service; 
145502J001-FWS; 
Original agreement and modifications: 1; 
Product or service: Support events or activities for the understanding, 
protection, management, and enhancement of the areas, resources, and 
relationships of the Desert National Wildlife Refuge Complex; 
Funding amount: $10,000. 

Legend: 

BLM: Bureau of Land Management: 

FWS: U.S. Fish and Wildlife Service: 

IMR: Intermountain Region: 

NPF: National Park Foundation: 

NPS: National Park Service: 

Source: GAO analysis of National Park Foundation data.

[A] Not applicable. Covered in modifications.

[B] Covered in BLM Agreement.

[C] Not Applicable.

[D] No new funding.

[End of table]

[End of section]

Appendix IV: Proud Partners of America Program Contributions and 
Pledges as Reported by the National Park Foundation: 

The Foundation representatives provided us with data estimating the 
value of Proud Partners' contributions that directly benefited national 
park units. Subsequently, Foundation officials stated these data were 
not reviewed by management and were inaccurate. They provided new data 
that made significant changes, including how systemwide and park-
specific support was allocated. In assessing the reliability of these 
data through interviewing knowledgeable officials, we found problems 
with accuracy. For example, the Foundation had listed about $10 million 
as a park-specific contribution to Glacier National Park. In reviewing 
the supporting material for that contribution, we determined that about 
$2 million of the $10 million was a systemwide contribution. As a 
result, these data should be viewed as background information on 
contributions and pledges made under the Proud Partners of America 
Program.

Under the Proud Partners Program, five large corporations and the 
Foundation develop a marketing campaign that provides mutual 
promotional benefits to the Park Service and the corporation. Since the 
program's inception in November 2000, the Foundation estimates that 
partners have provided or committed $93 million to the parks. 
Foundation data show that about $62 million has been received and used 
primarily for systemwide ($38 million) and park-specific support ($13 
million).[Footnote 18] Included in these data, as systemwide support, 
is over $6 million of in-kind contributions for on-air programming 
featuring individual national parks. For example, Discovery 
Communications, Inc., donated programming for films on Glacier National 
Park valued at $630,000, Grand Canyon National Park valued at $1.7 
million, and Yellowstone National Park valued at $1,365,000. Foundation 
officials stated that these films were part of a broader effort to 
raise awareness about all national parks and were considered 
systemwide, rather than park-specific support. Proud Partner park-
specific support has directly benefited about 190 parks, with Glacier 
National Park being the primary recipient because of the Ford Motor 
Company's red bus renovation initiative.

In addition to providing systemwide and park-specific support, nearly 
$3 million of the Proud Partner funds supported entities outside of the 
Park Service, such as other federal and state organizations and 
nonprofits. For example, Ford's donation of 500 electric vehicles 
included 225 vehicles, valued at about $1.8 million, which benefited 
non-Park Service operations--mostly California state parks. Also, 
Eastern National, a Park Service cooperating association, received a 
professional digital camera donation from the Eastman Kodak Company 
valued at $3,000, and the National Park of American Samoa received 
photoimaging equipment from Kodak valued at $2,000. The Foundation 
reports that administrative and fund-raising costs associated with the 
Proud Partners Program have totaled about $7 million.

The Proud Partner Program is based on the view that large corporate 
sponsors seek to invest in the positive image, exposure, visibility, 
and public acceptance that are associated with the national parks. 
Recognizing this, Foundation staff attempt to customize a promotional 
program for each partner that meets corporate marketing, philanthropic, 
and public affairs objectives and that is consistent with the 
Foundation's principal program objectives for benefiting the park 
system.

The Foundation's Board of Directors plays a key role in developing 
corporate partnerships. Usually, board members identify prospective 
partners. They also may contact the corporation directly or facilitate 
contacts by Foundation staff. Before meeting with a prospective 
partner, Foundation staff perform research to identify the 
corporation's philanthropic and promotional interests. Also, informal 
discussions may occur among the board, Foundation staff, and the Park 
Service to ensure that the corporation's values are in-line with those 
of the Park Service and the Foundation.

As the process continues, Foundation representatives make a customized 
presentation to the potential partner. The presentation uses 
information gleaned from staff research, such as the corporation's 
philanthropic interests, and identifies partnering contribution 
requirements as well as broad program benefits that corporations might 
expect. For example, if a corporation has a philanthropic interest in 
education, Foundation representatives would note educational 
opportunities and needs associated with the national parks. Among the 
broad benefits, the representatives note that by aligning their 
corporate image with the popularity of the national parks, corporate 
sponsors can demonstrate excellent corporate citizenship, increase 
sales, heighten brand awareness, and target specific markets and 
consumer demographics. Information on specific program benefits may 
also be provided during the presentations. Foundation staff point out, 
for example, that Proud Partners receive the following: 

* exposure through Proud Partner advertising and promotional 
literature,

* outreach to park visitors,

* exclusive advertising and promotional rights,

* unique hospitality opportunities, and: 

* the use of a highly visible Foundation Web site.

As with other Foundation programs and grants, Proud Partners Program 
initiatives and grants are reviewed and approved by a board committee 
and require board approval. Grants are expected to align with program 
objectives identified during a planning process that entails 
considerable Park Service input. Also, the distribution of partner 
donations, via grant awards, works much the same as with other 
Foundation grants, implementing a standard request for proposals 
process to direct partner support to the parks. At times, a 
representative of the Proud Partners participates in the review of 
grant applications.

The Foundation provided us with data describing how the Proud Partners' 
contributions were allocated within the Park Service. In examining data 
provided by the Foundation, we found that it was not clear how these 
contributions were allocated systemwide versus to specific parks. For 
example, the Foundation categorized a contribution for filmmaking at 
Glacier Park as systemwide because it viewed the film as benefiting the 
whole national park system. We also performed tests to determine the 
completeness and accuracy of these data and found problems. Due to time 
constraints, we did not assess the complete reliability of the Proud 
Partners data. Thus, we present these data in this appendix as 
background information on contributions and pledges made under the 
Proud Partners Program.

Table 3 identifies the Proud Partners, the category of product or 
services they provide, and the term of their agreement with the 
Foundation. It also shows each partner's reported total contributions 
as of June 30, 2003, and estimated contributions over the program's 
life. Contributions as of June 2003 do not include $7 million in 
administrative support contributed by the Proud Partners.

Table 3: Proud Partner Product Categories, Agreement Length, and 
Contributions as Reported by the National Park Foundation: 

Partner: American Airlines; 
Category: Airline; 
Length of agreement (years): 4; 
Contributions through June 30, 2003: $9,875000; 
Total estimated contributions over program life: $13,580,000.

Partner: Discovery Communications, Inc.; 
Category: TV, Internet, mass communication, entertainment; 
Length of agreement (years): 3; 
Contributions through June 30, 2003: $9,784,000; 
Total estimated contributions over program life: $28,567,000.

Partner: Ford Motor Company; 
Category: Automotive; 
Length of agreement (years): 3; 
Contributions through June 30, 2003: $21,056,000; 
Total estimated contributions over program life: $21,056,000.

Partner: Eastman Kodak Company; 
Category: Photoimaging; 
Length of agreement (years): 5; 
Contributions through June 30, 2003: $3,720,000; 
Total estimated contributions over program life: $12,000,000.

Partner: TIME magazine; 
Category: Print media; 
Length of agreement (years): 3; 
Contributions through June 30, 2003: $9,346,000; 
Total estimated contributions over program life: $18,000,000.

Total; 
Contributions through June 30, 2003: $53,780,000; 
Total estimated contributions over program life: $93,203,000. 

Source: GAO analysis of National Park Foundation data.

[End of table]

Proud Partners' support is commonly directed at promoting visitor 
interest in the parks. However, the support initiatives designed to 
accomplish this differ markedly from partner to partner. Moreover, 
while most initiatives are intended to support servicewide benefits, 
considerable Proud Partner support has benefited individual parks.

TIME magazine, for example, focuses on raising awareness of parks 
through special magazine features and advertising in its magazine, as 
does Discovery Communications, Inc., through public service 
advertisements and television programming. American Airlines supports 
the objective of generating interest and support for the parks through 
sales of the Park Pass and encouraging contributions. The airline's 
support initiatives include offering frequent flyers extra miles for 
contributions and providing funding for migratory bird conservation and 
education projects within national parks. Kodak also promotes Park Pass 
sales and enhancing visitor experiences. Kodak initiatives include 
supporting an annual national park photo contest and a national park 
"photo quilt" on its Web site. Table 4 shows the major Proud Partner 
initiatives and their estimated value.

Table 4: Major Proud Partners Initiatives and Their Estimated Value as 
Reported by the National Park Foundation: 

Proud Partner: American Airlines; 
Initiative description: Park Flight (migratory bird conservation and 
education program); 
Estimated value: $752,000;
Initiative description: Exhibits at Wright Brothers National Memorial 
Pavilion; 
Estimated value: $100,000.
Proud Partner: Discovery Communications, Inc.; 
Initiative description: On-air programming; 
Estimated value: $7,770,000; 
Initiative description: Visitor education films; 
Estimated value: $388,000;
Initiative description: Public service advertisements; 
Estimated value: $1,570,000.

Proud Partner: Ford Motor Company; 
Initiative description: Glacier National Park red bus restoration; 
Estimated value: $7,837,500;
Initiative description: Transportation interpreters; 
Estimated value: $900,000;
Initiative description: Transportation scholars; 
Estimated value: $600,000;
Initiative description: Electric vehicles for California national and 
state parks; 
Estimated value: $4,200,000;
Initiative description: Transportation studies; 
Estimated value: $500,000;
Initiative description: Rosie the Riveter grants; 
Estimated value: $50,000.

Proud Partner: Eastman Kodak Company; 
Initiative description: Product donations; 
Estimated value: $600,000;
Initiative description: Ambassadors (providing photo services to 
visitors); 
Estimated value: $800,000;
Initiative description: National Park Pass Photo Contest; 
Estimated value: $1,700,000;
Initiative description: Web site features (the National Park Photo 
Quilt); 
Estimated value: $600,000.

Proud Partner: TIME magazine; 
Initiative description: Park magazine features; 
Estimated value: $4,900,000;
Initiative description: Public service advertising; 
Estimated value: $4,200,000. 

Source: GAO analysis of National Park Foundation data.

[End of table]

The Proud Partner agreements provide considerable support to the Park 
Service, but the Park Service does not review the agreement and is not 
a signatory. The Foundation advised us that Proud Partner agreements 
provided corporate partners with nondisclosure assurances, and that the 
agreements are kept confidential because of proprietary information 
contained therein. Instead, the Foundation makes agreements with 
corporations and then provides the Park Service with information 
describing the terms of their partnering agreement. The Foundation also 
provides advertisements and other promotional materials intended to be 
used for the Proud Partners Program to the Park Service for its review 
before distribution. The Foundation did not provide agreements to us 
for our review,[Footnote 19] but they did provide us with a standard 
contract template that, according to Foundation officials, is included 
in each agreement. Although the template does not address financial 
arrangements or specifically refer to Park Service policies or 
guidelines, it appears to promote conformity with the Park Service's 
advertising and promotional policies.

When the Proud Partners Program was first announced, several Park 
Service regional directors requested additional information on how the 
program related to park fund-raising efforts. Park Service and local 
nonprofit officials also voiced concern about categorical exclusions 
limiting fund-raising opportunities by other partners without Park 
Service review of the partner agreements. To date, neither the 
Foundation nor the Park Service has conducted a formal assessment of 
the extent to which exclusivity terms that are part of the Proud 
Partners' agreements affect local nonprofits. Table 5 provides a 
detailed list of national parks that have received direct program 
contributions. The table also contains an unverified estimate, provided 
by the Foundation, of the value of those contributions ($13 million).

Table 5: National Parks Receiving Direct Proud Partners Assistance from 
November 2000 through June 2003 as Reported by the National Park 
Foundation: 

Dollars in thousands.

Abraham Lincoln Birthplace National Historic Site; 
Estimated donation: N/A. 

Acadia National Park[A]; 
Estimated donation: $125.

Adams National Historic Site; 
Estimated donation: N/A. 

Agate Fossil Beds National Monument; 
Estimated donation: $3.

Alagnak Wild River; 
Estimated donation: N/A. 

Alibates Flint Quarries National Monument; 
Estimated donation: N/A. 

Allegheny Portage Railroad National Historic Site; 
Estimated donation: $8.

Amistad National Recreation Area; 
Estimated donation: N/A. 

Andersonville National Historic Site; 
Estimated donation: N/A. 

Andrew Johnson National Historic Site; 
Estimated donation: $2.

Aniakchak National Monument; Aniakchak National Preserve; 
Estimated donation: $7.

Antietam National Battlefield; 
Estimated donation: $5.

Apostle Islands National Lakeshore; 
Estimated donation: $3.

Appalachian National Scenic Trail; 
Estimated donation: N/A. 

Appomattox Court House National Historical Park; 
Estimated donation: N/A. 

Arches National Park[A]; 
Estimated donation: $3.

Arkansas Post National Memorial; 
Estimated donation: N/A. 

Arlington House - The Robert E. Lee Memorial; 
Estimated donation: N/A. 

Assateague Island National Seashore; 
Estimated donation: $1.

Aztec Ruins National Monument; 
Estimated donation: N/A. 

Badlands National Park; 
Estimated donation: $8.

Bandelier National Monument; 
Estimated donation: $29.

Bent's Old Fort National Historic Site; 
Estimated donation: N/A. 

Bering Land Bridge National Preserve; 
Estimated donation: $7.

Big Bend National Park[A]; 
Estimated donation: N/A. 

Big Cypress National Preserve; 
Estimated donation: $4.

Big Hole National Battlefield; 
Estimated donation: N/A. 

Big South Fork National River & Recreation Area; 
Estimated donation: $3.

Big Thicket National Preserve; 
Estimated donation: N/A. 

Bighorn Canyon National Recreation Area; 
Estimated donation: $3.

Biscayne National Park[A]; 
Estimated donation: $12.

Black Canyon of the Gunnison National Monument; 
Estimated donation: $3.

Blue Ridge Parkway; 
Estimated donation: N/A. 

Bluestone National Scenic River; 
Estimated donation: N/A. 

Booker T. Washington National Monument; 
Estimated donation: N/A. 

Boston African American National Historic Site; 
Estimated donation: N/A. 

Boston Harbor Islands National Recreation Area; 
Estimated donation: $64.

Boston National Historical Park[A]; 
Estimated donation: $85.

Brices Cross Roads National Battlefield Site; 
Estimated donation: N/A. 

Brown vs. Board of Education National Historic Site; 
Estimated donation: N/A. 

Bryce Canyon National Park; 
Estimated donation: $32.

Buck Island Reef National Monument; 
Estimated donation: N/A. 

Buffalo National River; 
Estimated donation: $19.

Cabrillo National Monument; 
Estimated donation: $32.

Canaveral National Seashore; 
Estimated donation: N/A. 

Cane River Creole National Historical Park; 
Estimated donation: $5.

Canyon de Chelly National Monument; 
Estimated donation: N/A. 

Canyonlands National Park[A]; 
Estimated donation: N/A. 

Cape Cod National Seashore[A]; 
Estimated donation: $1.

Cape Hatteras National Seashore; 
Estimated donation: N/A. 

Cape Krusenstern National Monument; 
Estimated donation: $7.

Cape Lookout National Seashore; 
Estimated donation: N/A. 

Capitol Reef National Park; 
Estimated donation: $4.

Capulin Volcano National Monument; 
Estimated donation: N/A. 

Carl Sandburg Home National Historic Site; 
Estimated donation: $3.

Carlsbad Caverns National Park; 
Estimated donation: $10.

Carter G. Woodson Home National Historic Site; 
Estimated donation: N/A.

Casa Grande Ruins National Monument[A]; 
Estimated donation: $3.

Castillo de San Marcos National Monument; 
Estimated donation: $2.

Castle Clinton National Monument; 
Estimated donation: N/A. 

Catoctin Mountain Park; 
Estimated donation: $9.

Cedar Breaks National Monument; 
Estimated donation: $2.

Cedar Creek and Belle Grove National Historical Park; 
Estimated donation: N/A.

Chaco Culture National Historical Park[A]; 
Estimated donation: N/A.

Chamizal National Memorial; 
Estimated donation: N/A. 

Channel Islands National Park[A]; 
Estimated donation: $7.

Charles Pinckney National Historic Site; 
Estimated donation: N/A. 

Chattahoochee River National Recreation Area; 
Estimated donation: N/A. 

Chesapeake & Ohio Canal National Historical Park[A]; 
Estimated donation: $59.

Chickamauga & Chattanooga National Military Park; 
Estimated donation: N/A. 

Chickasaw National Recreation Area; 
Estimated donation: N/A. 

Chiricahua National Monument/Fort Bowie National Historic Site; 
Estimated donation: $5.

Christiansted National Historic Site; 
Estimated donation: N/A. 

City of Rocks National Reserve; 
Estimated donation: N/A. 

Clara Barton National Historic Site; 
Estimated donation: N/A. 

Colonial National Historical Park; 
Estimated donation: N/A. 

Colorado National Monument; 
Estimated donation: $3.

Congaree Swamp National Monument; 
Estimated donation: N/A. 

Constitution Gardens; 
Estimated donation: N/A. 

Coronado National Memorial; 
Estimated donation: N/A. 

Cowpens National Battlefield; 
Estimated donation: $5.

Crater Lake National Park[A]; 
Estimated donation: N/A. 

Craters of the Moon National Monument; 
Estimated donation: $4.

Cumberland Gap National Historical Park; 
Estimated donation: $5.

Cumberland Island National Seashore; 
Estimated donation: N/A. 

Curecanti National Recreation Area; 
Estimated donation: N/A. 

Cuyahoga Valley National Recreation Area; 
Estimated donation: $85.

Dayton Aviation Heritage National Historical Park; 
Estimated donation: $28.

De Soto National Memorial; 
Estimated donation: N/A. 

Death Valley National Park; 
Estimated donation: $139.

Delaware National Scenic River; 
Estimated donation: N/A. 

Delaware Water Gap National Recreation Area; 
Estimated donation: N/A. 

Denali National Park[A]; 
Denali National Preserve; 
Estimated donation: $28.

Devils Postpile National Monument; 
Estimated donation: $19.

Devils Tower National Monument; 
Estimated donation: N/A. 

Dinosaur National Monument[A]; 
Estimated donation: $3.

Dry Tortugas National Park; 
Estimated donation: $4.

Ebey's Landing National Historical Reserve; 
Estimated donation: N/A. 

Edgar Allan Poe National Historic Site; 
Estimated donation: N/A. 

Edison National Historic Site; 
Estimated donation: $7.

Effigy Mounds National Monument; 
Estimated donation: $5.

Eisenhower National Historic Site[A]; 
Estimated donation: $8.

El Malpais National Monument; 
Estimated donation: N/A. 

El Morro National Monument; 
Estimated donation: N/A. 

Eleanor Roosevelt National Historic Site; 
Estimated donation: N/A. 

Eugene O'Neill National Historic Site; 
Estimated donation: $8.

Everglades National Park[A]; 
Estimated donation: $16.

Federal Hall National Memorial; 
Estimated donation: N/A. 

Fire Island National Seashore; 
Estimated donation: $4.

First Ladies National Historic Site; 
Estimated donation: N/A.

Flight 93 National Memorial; 
Estimated donation: N/A. 

Florissant Fossil Beds National Monument[A]; 
Estimated donation: N/A. 

Ford's Theatre National Historic Site; 
Estimated donation: N/A. 

Fort Caroline National Memorial; 
Estimated donation: N/A. 

Fort Clatsop National Memorial; 
Estimated donation: $55.

Fort Davis National Historic Site; 
Estimated donation: N/A. 

Fort Donelson National Battlefield; 
Estimated donation: $4.

Fort Frederica National Monument; 
Estimated donation: N/A. 

Fort Laramie National Historic Site; 
Estimated donation: N/A. 

Fort Larned National Historic Site; 
Estimated donation: N/A. 

Fort Matanzas National Monument; 
Estimated donation: $2.

Fort McHenry National Monument & Historic Shrine; 
Estimated donation: N/A. 

Fort Necessity National Battlefield; 
Estimated donation: N/A. 

Fort Point National Historic Site; 
Estimated donation: N/A. 

Fort Pulaski National Monument; 
Estimated donation: N/A. 

Fort Raleigh National Historic Site; 
Estimated donation: N/A. 

Fort Scott National Historic Site; 
Estimated donation: N/A. 

Fort Smith National Historic Site; 
Estimated donation: $4.

Fort Stanwix National Monument; 
Estimated donation: $3.

Fort Sumter National Monument; 
Estimated donation: $40.

Fort Union National Monument; 
Estimated donation: N/A. 

Fort Union Trading Post National Historic Site; 
Estimated donation: $2.

Fort Vancouver National Historic Site; 
Estimated donation: N/A. 

Fort Washington Park; 
Estimated donation: N/A. 

Fossil Butte National Monument; 
Estimated donation: $8.

Franklin Delano Roosevelt Memorial[A]; 
Estimated donation: N/A. 

Frederick Douglass National Historic Site; 
Estimated donation: N/A. 

Frederick Law Olmsted National Historic Site; 
Estimated donation: $2.

Fredericksburg & Spotsylvania County Battlefields Memorial National 
Military Park; 
Estimated donation: N/A. 

Friendship Hill National Historic Site; 
Estimated donation: N/A. 

Gates of the Arctic National Park; 
Gates of the Arctic National Preserve; 
Estimated donation: $7.

Gateway National Recreation Area; 
Estimated donation: $520.

Gauley River National Recreation Area; 
Estimated donation: N/A. 

General Grant National Memorial; 
Estimated donation: N/A. 

George Rogers Clark National Historical Park; 
Estimated donation: N/A. 

George Washington Birthplace National Monument[A]; 
Estimated donation: N/A. 

George Washington Carver National Monument; 
Estimated donation: $3.

George Washington Memorial Parkway; 
Estimated donation: N/A. 

Gettysburg National Military Park[A]; 
Estimated donation: $1.

Gila Cliff Dwellings National Monument; 
Estimated donation: N/A. 

Glacier Bay National Park[A]; Glacier Bay National Preserve; 
Estimated donation: $10.

Glacier National Park; 
Estimated donation: $7,867.

Glen Canyon National Recreation Area; 
Estimated donation: $3.

Golden Gate National Recreation Area[A]; 
Estimated donation: $411.

Golden Spike National Historic Site; 
Estimated donation: N/A. 

Governor's Island National Monument; 
Estimated donation: N/A. 

Grand Canyon National Park[A]; 
Estimated donation: $33.

Grand Portage National Monument; 
Estimated donation: $19.

Grand Teton National Park[A]; 
Estimated donation: $50.

Grant-Kohrs Ranch National Historic Site; 
Estimated donation: N/A. 

Great Basin National Park; 
Estimated donation: N/A. 

Great Egg Harbor Scenic and Recreational River; 
Estimated donation: N/A. 

Great Sand Dunes National Monument; 
Estimated donation: N/A. 

Great Sand Dunes National Preserve; 
Estimated donation: N/A. 

Great Smoky Mountains National Park; 
Estimated donation: $90.

Greenbelt Park; 
Estimated donation: N/A. 

Guadalupe Mountains National Park; 
Estimated donation: $5.

Guilford Courthouse National Military Park; 
Estimated donation: N/A. 

Gulf Islands National Seashore; 
Estimated donation: N/A. 

Hagerman Fossil Beds National Monument; 
Estimated donation: N/A. 

Haleakala National Park[A]; 
Estimated donation: $1.

Hamilton Grange National Memorial; 
Estimated donation: N/A. 

Hampton National Historic Site; 
Estimated donation: N/A. 

Harpers Ferry National Historical Park[A]; 
Estimated donation: $102.

Harry S. Truman National Historic Site; 
Estimated donation: $4.

Hawaii Volcanoes National Park[A]; 
Estimated donation: N/A. 

Herbert Hoover National Historic Site; 
Estimated donation: N/A. 

Hohokam Pima National Monument; 
Estimated donation: N/A. 

Home of Franklin D. Roosevelt National Historic Site[A]; 
Estimated donation: N/A. 

Homestead National Monument of America; 
Estimated donation: N/A. 

Hopewell Culture National Historical Park; 
Estimated donation: $2.

Hopewell Furnace National Historic Site; 
Estimated donation: $7.

Horseshoe Bend National Military Park; 
Estimated donation: N/A. 

Hot Springs National Park[A]; 
Estimated donation: N/A. 

Hovenweep National Monument; 
Estimated donation: N/A. 

Hubbell Trading Post National Historic Site; 
Estimated donation: N/A. 

Independence National Historical Park[A]; 
Estimated donation: $4.

Indiana Dunes National Lakeshore; 
Estimated donation: $4.

Isle Royale National Park[A]; 
Estimated donation: $69.

James A. Garfield National Historic Site; 
Estimated donation: N/A. 

Jean Lafitte National Historical Park & Preserve; 
Estimated donation: N/A. 

Jefferson National Expansion Memorial; 
Estimated donation: $5.

Jewel Cave National Monument; 
Estimated donation: $3.

Jimmy Carter National Historic Site; 
Estimated donation: N/A. 

John D. Rockefeller, Jr., Memorial Parkway; 
Estimated donation: N/A. 

John Day Fossil Beds National Monument; 
Estimated donation: $3.

John Fitzgerald Kennedy National Historic Site; 
Estimated donation: N/A. 

John Muir National Historic Site; 
Estimated donation: $16.

Johnstown Flood National Memorial; 
Estimated donation: $16.

Joshua Tree National Park; 
Estimated donation: $55.

Kalaupapa National Historical Park; 
Estimated donation: N/A. 

Kaloko-Honokohau National Historical Park; 
Estimated donation: $4.

Katmai National Park[A]; Katmai National Preserve; 
Estimated donation: $7.

Kenai Fjords National Park; 
Estimated donation: $12.

Kennesaw Mountain National Battlefield Park; 
Estimated donation: N/A. 

Keweenaw National Historical Park; 
Estimated donation: N/A. 

Kings Canyon/Sequoia National Parks; 
Estimated donation: $115.

Kings Mountain National Military Park; 
Estimated donation: N/A. 

Klondike Gold Rush National Historical Park; 
Estimated donation: $44.

Knife River Indian Villages National Historic Site; 
Estimated donation: $1.

Kobuk Valley National Park; 
Estimated donation: $7.

Korean War Veterans Memorial; 
Estimated donation: N/A. 

Lake Chelan National Recreation Area; 
Estimated donation: N/A. 

Lake Clark National Park; 
Lake Clark National Preserve; 
Estimated donation: $7.

Lake Mead National Recreation Area; 
Estimated donation: $4.

Lake Meredith National Recreation Area; 
Estimated donation: N/A. 

Lake Roosevelt National Recreation Area; 
Estimated donation: N/A. 

Lassen Volcanic National Park; 
Estimated donation: $69.

Lava Beds National Monument; 
Estimated donation: $33.

Lincoln Boyhood National Memorial[A]; 
Estimated donation: $3.

Lincoln Home National Historic Site; 
Estimated donation: N/A. 

Lincoln Memorial[A]; 
Estimated donation: N/A. 

Little Bighorn Battlefield National Monument; 
Estimated donation: N/A. 

Little River Canyon National Preserve; 
Estimated donation: N/A. 

Little Rock Central High School National Historic Site; 
Estimated donation: N/A. 

Longfellow National Historic Site; 
Estimated donation: N/A. 

Lowell National Historical Park; 
Estimated donation: $40.

Lyndon Baines Johnson National Historical Park; 
Estimated donation: $18.

Lyndon Baines Johnson Memorial Grove on the Potomac; 
Estimated donation: N/A. 

Maggie L. Walker National Historic Site; 
Estimated donation: N/A. 

Mammoth Cave National Park; 
Estimated donation: $3.

Manassas National Battlefield Park; 
Estimated donation: $5.

Manzanar National Historic Site; 
Estimated donation: $36.

Marsh - Billings National Historical Park; 
Estimated donation: N/A. 

Martin Luther King Jr. National Historic Site; 
Estimated donation: $2.

Martin Van Buren National Historic Site; 
Estimated donation: N/A. 

Mary McLeod Bethune Council House National Historic Site; 
Estimated donation: N/A. 

Mesa Verde National Park; 
Estimated donation: $5.

Minidoka Internment National Monument; 
Estimated donation: N/A. 

Minute Man National Historic Park; 
Estimated donation: $24.

Minuteman Missile National Historic Site; 
Estimated donation: $5.

Mississippi National River & Recreation Area; 
Estimated donation: N/A. 

Missouri National Recreation River; 
Estimated donation: N/A. 

Mojave National Preserve; 
Estimated donation: $4.

Monocacy National Battlefield; 
Estimated donation: N/A. 

Montezuma Castle National Monument; 
Estimated donation: N/A. 

Moores Creek National Battlefield; 
Estimated donation: N/A. 

Morristown National Historical Park; 
Estimated donation: N/A. 

Mount Rainier National Park; 
Estimated donation: $4.

Mount Rushmore National Memorial[A]; 
Estimated donation: $110.

Muir Woods National Monument; 
Estimated donation: N/A. 

Natchez National Historical Park; 
Estimated donation: N/A. 

Natchez Trace National Scenic Trail; 
Estimated donation: N/A. 

Natchez Trace Parkway; 
Estimated donation: $4.

National Capital Parks - East; 
Estimated donation: N/A. 

National Mall; 
Estimated donation: $14.

National Park of American Samoa; 
Estimated donation: $2.

Natural Bridges National Monument; 
Estimated donation: N/A. 

Navajo National Monument; 
Estimated donation: N/A. 

New Bedford Whaling National Historical Park; 
Estimated donation: $5.

New Orleans Jazz National Historical Park[A]; 
Estimated donation: N/A. 

New River Gorge National River; 
Estimated donation: $4.

Nez Perce National Historical Park; 
Estimated donation: N/A. 

Nicodemus National Historic Site; 
Estimated donation: N/A. 

Ninety-Six National Historic Site; 
Estimated donation: $5.

Niobrara National Scenic Riverway; 
Estimated donation: N/A. 

Noatak National Preserve; 
Estimated donation: $7.

North Cascades National Park; 
Estimated donation: $11.

Obed Wild and Scenic River; 
Estimated donation: $2.

Ocmulgee National Monument; 
Estimated donation: $1.

Olympic National Park; 
Estimated donation: N/A. 

Oregon Caves National Monument; 
Estimated donation: $3.

Organ Pipe Cactus National Monument; 
Estimated donation: N/A. 

Ozark National Scenic Riverways; 
Estimated donation: N/A. 

Padre Island National Seashore; 
Estimated donation: $5.

Palo Alto Battlefield National Historic Site; 
Estimated donation: N/A. 

Pea Ridge National Military Park; 
Estimated donation: $5.

Pecos National Historical Park; 
Estimated donation: $25.

Pennsylvania Avenue National Historic Site; 
Estimated donation: N/A. 

Perry's Victory & International Peace Memorial; 
Estimated donation: N/A. 

Petersburg National Battlefield; 
Estimated donation: N/A. 

Petrified Forest National Park; 
Estimated donation: $7.

Petroglyph National Monument; 
Estimated donation: N/A. 

Pictured Rocks National Lakeshore; 
Estimated donation: $2.

Pinnacles National Monument; 
Estimated donation: N/A. 

Pipe Spring National Monument; 
Estimated donation: N/A. 

Pipestone National Monument; 
Estimated donation: $2.

Piscataway Park; 
Estimated donation: N/A. 

Point Reyes National Seashore; 
Estimated donation: N/A. 

Potomac Heritage National Scenic Trail; 
Estimated donation: $2.

Poverty Point National Monument; 
Estimated donation: N/A. 

Prince William Forest Park; 
Estimated donation: N/A. 

Pu'uhonua o Honaunau National Historical Park; 
Estimated donation: N/A. 

Puukohola Heiau National Historic Site; 
Estimated donation: N/A. 

Rainbow Bridge National Monument; 
Estimated donation: $3.

Redwood National Park; 
Estimated donation: $5.

Richmond National Battlefield Park; 
Estimated donation: $5.

Rio Grande Wild and Scenic River; 
Estimated donation: N/A. 

Rock Creek Park; 
Estimated donation: $47.

Rocky Mountain National Park; 
Estimated donation: $52.

Roger Williams National Memorial; 
Estimated donation: N/A. 

Rosie the Riveter WWII Home Front National Historic Park; 
Estimated donation: $86.

Ross Lake National Recreation Area; 
Estimated donation: N/A. 

Russell Cave National Monument; 
Estimated donation: N/A. 

Sagamore Hill National Historic Site; 
Estimated donation: N/A. 

Saguaro National Park; 
Estimated donation: N/A. 

Saint Croix Island International Historic Site; 
Estimated donation: N/A. 

Saint Croix National Scenic Riverway; 
Estimated donation: N/A. 

Saint Paul's Church National Historic Site; 
Estimated donation: N/A. 

Saint-Gaudens National Historic Site; 
Estimated donation: $1.

Salem Maritime National Historic Site; 
Estimated donation: $16.

Salinas Pueblo Missions National Monument; 
Estimated donation: N/A. 

Salt River Bay National Historical Park and Ecological Preserve; 
Estimated donation: N/A. 

San Antonio Missions National Historical Park; 
Estimated donation: $5.

San Francisco Maritime National Historical Park; 
Estimated donation: $45.

San Juan Island National Historical Park; 
Estimated donation: $3.

San Juan National Historic Site; 
Estimated donation: $13.

Santa Monica Mountains National Recreation Area[A]; 
Estimated donation: $5.

Saratoga National Historical Park; 
Estimated donation: N/A. 

Saugus Iron Works National Historic Site; 
Estimated donation: N/A. 

Scotts Bluff National Monument; 
Estimated donation: $32.

Shenandoah National Park; 
Estimated donation: $4.

Shiloh National Military Park; 
Estimated donation: $2.

Sitka National Historical Park; 
Estimated donation: $7.

Sleeping Bear Dunes National Lakeshore; 
Estimated donation: $9.

Springfield Armory National Historic Site[A]; 
Estimated donation: $8.

Statue of Liberty National Monument[A]; 
Estimated donation: $5.

Steamtown National Historic Site; 
Estimated donation: N/A. 

Stones River National Battlefield; 
Estimated donation: $3.

Sunset Crater Volcano National Monument; 
Estimated donation: N/A. 

Tallgrass Prairie National Preserve; 
Estimated donation: $5.

Thaddeus Kosciuszko National Memorial; 
Estimated donation: N/A. 

Theodore Roosevelt Birthplace National Historic Site; 
Estimated donation: N/A. 

Theodore Roosevelt Inaugural National Historic Site; 
Estimated donation: N/A. 

Theodore Roosevelt Island; 
Estimated donation: N/A. 

Theodore Roosevelt National Park; 
Estimated donation: N/A. 

Thomas Jefferson Memorial; 
Estimated donation: N/A. 

Thomas Stone National Historic Site; 
Estimated donation: N/A. 

Timpanogos Cave National Monument; 
Estimated donation: N/A. 

Timucuan Ecological & Historic Preserve; 
Estimated donation: N/A. 

Tonto National Monument; 
Estimated donation: N/A. 

Tumacacori National Historical Park; 
Estimated donation: N/A. 

Tupelo National Battlefield; 
Estimated donation: N/A. 

Tuskegee Airman National Historic Site; 
Estimated donation: N/A. 

Tuskegee Institute National Historic Site; 
Estimated donation: N/A. 

Tuzigoot National Monument; 
Estimated donation: N/A. 

Ulysses S. Grant National Historic Site; 
Estimated donation: N/A. 

Upper Delaware Scenic and Recreational River; 
Estimated donation: N/A. 

USS Arizona Memorial; 
Estimated donation: N/A. 

Valley Forge National Historical Park; 
Estimated donation: $27.

Vanderbilt Mansion National Historic Site; 
Estimated donation: $204.

Vicksburg National Military Park; 
Estimated donation: N/A. 

Vietnam Veterans Memorial[A]; 
Estimated donation: N/A. 

Virgin Islands Coral Reef National Monument; 
Estimated donation: N/A. 

Virgin Islands National Park; 
Estimated donation: N/A. 

Voyageurs National Park; 
Estimated donation: $24.

Walnut Canyon National Monument; 
Estimated donation: N/A. 

War in the Pacific National Historical Park; 
Estimated donation: $4.

Washington Monument[A]; 
Estimated donation: N/A. 

Washita Battlefield National Historic Site; 
Estimated donation: N/A. 

Weir Farm National Historic Site; 
Estimated donation: $5.

Whiskeytown--Shasta--Trinty National Recreation Area; 
Estimated donation: $63.

White House; 
Estimated donation: N/A. 

White Sands National Monument; 
Estimated donation: N/A. 

Whitman Mission National Historic Site; 
Estimated donation: N/A. 

William Howard Taft National Historic Site; 
Estimated donation: N/A. 

Wilson's Creek National Battlefield; 
Estimated donation: N/A. 

Wind Cave National Park; 
Estimated donation: $5.

Wolf Trap Farm Park for the Performing Arts; 
Estimated donation: $16.

Wrangell - St. Elias National Park[A]; Wrangell - St. Elias National 
Preserve; 
Estimated donation: $11.

Wright Brothers National Memorial; 
Estimated donation: $100.

Wupatki National Monument; 
Estimated donation: N/A. 

Yellowstone National Park[A]; 
Estimated donation: $173.

Yosemite National Park[A]; 
Estimated donation: $681.

Yucca House National Monument; 
Estimated donation: N/A. 

Yukon - Charley Rivers National Preserve; 
Estimated donation: $7.

Zion National Park; 
Estimated donation: $5. 

Source: GAO analysis of National Park Foundation data.

[A] National parks featured in promotional programming or materials by 
Discovery Communications or TIME magazine. According to Foundation 
officials, these are systemwide benefits and the estimated value of 
these promotions was not included in this table. The estimated donation 
total does not include assistance provided to Park Service regions and 
the Women's Rights National Historical Park, which received less than 
$200.

[End of table]

[End of section]

Appendix V: Foundation Compensation: 

The Foundation's Board of Directors establishes compensation for the 
chief executive officer (CEO) on the basis of comparisons with persons 
in similar positions in big foundations and major nonprofits. The CEO, 
within the established Foundation budget, sets compensation for the 
Foundation's staff. In 2003, the Foundation's CEO received compensation 
of $311,000 (excluding fringe benefits). This amount included the 
following: 

* $220,000--salary: 

* $40,000--bonus: 

* $51,000--retirement contributions and deferred compensation: 

In fiscal 2002, compensation (excluding fringe benefits) for other 
senior management staff was as follows: 

* $173,009--chief operating officer: 

* $132,471--senior vice president, marketing and communications: 

* $120,743--vice president, field development: 

* $87,419--senior director, finance: 

The salaries of executive directors of the Foundation's affiliated 
groups in fiscal year 2002 ranged from $84,000 at Outside Las Vegas to 
$40,000 at the Glacier Fund.

Generally, reasonable compensation is defined as an amount that similar 
persons in similar positions with similar duties at similar 
organizations are paid. Although there are no hard-and-fast rules for 
setting compensation, the Internal Revenue Service applies three 
conditions when evaluating the reasonableness of executive compensation 
set by foundations and nonprofits: (1) approval by a board of directors 
that does not have a conflict of interest with respect to the 
compensation arrangement, (2) reliance on comparable data such as 
compensation surveys, and (3) adequately document the basis for the 
determination concurrently with making the determination. The 
Foundation has not made its salary information publicly available. The 
Foundation is exempt from all taxes, and the Internal Revenue Service 
has issued an opinion that the Foundation need not file a tax-exempt 
report. The Foundation recently decided that it would file a tax report 
for fiscal year 2003.

In setting its CEO's compensation, the Foundation's Executive Committee 
relied on a compensation survey published in the Chronicle of 
Philanthropy that captured CEO compensation (mainly salary) and total 
assets managed by the organizations. Although the Foundation's total 
assets were about $89 million in fiscal year 2003 (revenue was $52 
million and program contributions were about $43 million), Foundation 
officials decided that compensation data from the survey's list of "Big 
Foundations" and "Major Nonprofit Organizations" ($500 million to $1 
billion organizations) were most applicable to the Foundation. 
Foundation officials explained that the Foundation provides benefits 
(including direct grants) of $50 million a year, and that grant-making 
foundations with $500 million in assets would ordinarily make grants of 
5 percent of that amount, or $25 million. On the basis of its 
comparison with big foundations and major nonprofit organizations, the 
Foundation's Executive Board concluded that its CEO compensation was 
within the correct range.

Table 6 compares CEO compensation among the Foundation and nine 
nonrandomly selected nonprofit organizations, as recorded on their tax 
reports.[Footnote 20] Six of the nine organizations we included had 
greater revenues and assets than the Foundation; of these six, four 
compensation packages were below the Foundation CEO's compensation. Two 
of the nine organizations had revenue and assets that were below the 
Foundation's; both had compensation that was below the Foundation 
CEO's. One organization had lower revenues but higher assets. The CEO's 
compensation for this nonprofit was below that of the Foundation's CEO. 
According to the Congressional Budget Office, the median salary for 
chief executives at nonprofits with annual budgets of $25 million or 
more was about $176,800 in 2002. We focused on CEO compensation 
because, although other employees are hired and can resign or be 
terminated relatively freely, CEOs are generally hired on a contractual 
basis and the terms of their employment can vary considerably. In 
addition, CEO compensation, including CEO nonprofit compensation, has 
been the subject of considerable scrutiny and criticism in recent 
years.

Table 6: Comparison of Nonprofit CEO/President Salaries for 2001 or 
2002: 

Organization: National Park Foundation[B] (2002); 
Organization's revenues and assets: Revenue: (millions): $$45; 
Organization's revenues and assets: Assets: (millions): $$83; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $$270,000; 
Nonprofit CEO/President salaries: Contributions and 
deferred compensation: (thousands)[A]: $$77,440.

Organization: Chesapeake Bay Foundation (2002); 
Organization's revenues and assets: Revenue: (millions): $23; 
Organization's revenues and assets: Assets: (millions): $68; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $136,707; 
Nonprofit CEO/President salaries: Contributions and 
deferred compensation: (thousands)[A]: $14,844.

Organization: The Conservation Fund (2001); 
Organization's revenues and assets: Revenue: (millions): $64; 
Organization's revenues and assets: Assets: (millions): $218; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $192,294; 
Nonprofit CEO/ President salaries: Contributions and 
deferred compensation: (thousands)[A]: $16,213.

Organization: Environmental Defense (2002); 
Organization's revenues and assets: Revenue: (millions): $42; 
Organization's revenues and assets: Assets: (millions): $54; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $286,539; 
Nonprofit CEO/President salaries: Contributions and 
deferred compensation: (thousands)[A]: $40,875.

Organization: National Audubon Society (2002); 
Organization's revenues and assets: Revenue: (millions): $79; 
Organization's revenues and assets: Assets: (millions): $221; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $285,000; 
Nonprofit CEO/President salaries: Contributions and 
deferred compensation: (thousands)[A]: $26,247.

Organization: National Fish and Wildlife Foundation[B]; 
(2002); 
Organization's revenues and assets: Revenue: (millions): $54; 
Organization's revenues and assets: Assets: (millions): $145; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $214,050; 
Nonprofit CEO/President salaries: Contributions and 
deferred compensation: (thousands)[A]: $8,133.

Organization: Nature Conservancy (2002); 
Organization's revenues and assets: Revenue: (millions): $972; 
Organization's revenues and assets: Assets: (millions): $3,282; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $378,366; 
Nonprofit CEO/ President salaries: Contributions and 
deferred compensation: (thousands)[A]: $20,867.

Organization: National Trust for Historic Preservation[B] (2002); 
Organization's revenues and assets: Revenue: (millions): $48; 
Organization's revenues and assets: Assets: (millions): $150; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $306,000; 
Nonprofit CEO/President salaries: Contributions and 
deferred compensation: (thousands)[A]: $93,301.

Organization: Sierra Club Foundation (Executive Director) (2001); 
Organization's revenues and assets: Revenue: (millions): $24; 
Organization's revenues and assets: Assets: (millions): $108; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $127,265; 
Nonprofit CEO/President salaries: Contributions and 
deferred compensation: (thousands)[A]: $10,739.

Organization: World Wildlife Fund (2002); 
Organization's revenues and assets: Revenue: (millions): $93; 
Organization's revenues and assets: Assets: (millions): $240; 
Nonprofit CEO/President salaries: Compensation, 
including bonuses: (thousands): $265,000; 
Nonprofit CEO/ President salaries: Contributions and 
deferred compensation: (thousands)[A]: $32,991. 

Source: Guidestar.com Web site (Philanthropic Research, Inc.).

[A] Includes payments to welfare benefit plans that may provide medical 
and life insurance.

[B] Congressonally chartered organizations.

[End of table]

[End of section]

Appendix VI: Comments from the National Park Service: 

IN REPLY REFER TO:

United States Department of the Interior:

NATIONAL PARK SERVICE 
1849 C Street, N.W. 
Washington, D.C. 20240:

April 28, 2004:

Mr. Barry Hill, Director:

Natural Resources and Environment 
441 G Street, NW 
Room 2P23A 
Washington, DC 20548:

Dear Mr. Hill:

Thank you for the opportunity to comment on the Draft Report NATIONAL 
PARK FOUNDATION: Better Communication of Roles and Responsibilities 
Needed to Strengthen Partnership with the National Park Service (GAO-
04-514). This report contains very helpful information that will assist 
us in establishing stronger working relations and partnerships with the 
National Park Foundation. The following comments are those of the 
National Park Service (NPS). Previous comments from the National Park 
Foundation (Foundation) were submitted on April 26, 2004.

Overall, we support the report's findings that there is a need to 
document and formalize roles, responsibilities, goals, and 
communications between the Foundation and NPS. The report does address 
the need to clarify the relationship between the Foundation's 
fundraising policy of supporting system-wide projects that are not 
federally funded and the new efforts by the Foundation to satisfy 
individual park needs with discretionary donations through their grant 
program. NPS is committed to working with the Foundation to also 
clarify the Foundation's implementation of the Omnibus National Park 
Act of 1998, in which Congress amended the National Park Foundation 
charter, instructing the Foundation to design and implement a 
comprehensive program to assist and promote philanthropic programs of 
support at the individual national park unit level.

While we recognize that there has been some confusion and 
miscommunication due to the lack of a general agreement between the 
Foundation and NPS, we believe that the relationship between the two 
organizations continues to grow stronger. However, we acknowledge that 
general agreements, fundraising agreements, lists of park priorities, 
training, and standard operating procedures will best establish the 
necessary roles and responsibilities to ensure greater partnership 
success between NPS and the Foundation.

NPS generally agrees with Report recommendations and is moving forward 
in many areas to address the report's findings.

Comments on Report Recommendations for Executive Action:

* NPS concurs with the recommendation to work collaboratively with the 
Foundation to develop an overall written agreement that, among other 
things, articulates the Foundation's fundraising strategy and clarifies 
the roles and responsibilities of the Foundation and Park Service in 
their partnering relationship. NPS has identified a team of individuals 
including representatives of the Department of the Interior's 
Solicitor's Office to work collaboratively with the Foundation to 
develop an overall written agreement which includes goals for both 
parties.

NPS concurs with the recommendation to identify and document all 
current and future fundraising agreements made with the Foundation, 
specifying the terms of work agreed to by each party. NPS will work 
with the Foundation to develop general agreements and fundraising 
agreements as required under Director's Order #21 - Donations and 
Fundraising for all current and future fundraising.

* NPS concurs with the recommendation to provide a list of individual 
park project priorities, including those potentially fundable by 
nonprofits, and communicate them to the Foundation for consideration in 
fundraising. NPS will develop a process to meet this recommendation and 
will share the list with the Foundation and other national and park-
based support organizations as appropriate.

NPS concurs with the recommendation to develop and implement internal 
controls such that fundraising agreements are documented in writing and 
subsequent performance is tracked against the agreement. NPS concurs 
that informal or verbal agreements are not acceptable ways of entering 
into fundraising arrangements. NPS is revising Director's Order #21, 
which will address the internal controls of agreements for fundraising 
and donations. NPS will work with the Foundation to develop a process 
to track implementation and performance of these agreements.

* NPS concurs with the recommendation to clarify whether the exclusivity 
terms in Foundation agreements with Proud Partners apply to park-based 
cause-related marketing arrangements and communicate this to all of the 
Park Service's fundraising partners.

NPS is assessing the issue, documenting the four current program goals, 
developing procedures to govern Proud Partner and cause-related 
marketing activities, and will make appropriate changes to the 
Corporate and Business Donation section of Director's Order #21. The 
revised Director's Order will be made available to all Park Service 
fundraising partners.

Comment of the Report Recommendations to the National Park Foundation:

* NPS agrees with the recommendation to the Foundation to enter into an 
overall written agreement with the Park Service that includes its 
fundraising strategy and clarifies the roles and responsibilities of 
the Foundation and the Park Service in their partnering relationship. 
NPS has identified a team of individuals including representatives of 
the Department of the Interior's Solicitor's Office to work 
collaboratively with the Foundation to develop an overall written 
agreement which will include goals for both parties.

* NPS agrees with the recommendation to the Foundation to identify and 
document all current and future fundraising agreements made with the 
Park Service, specifying the terms of work agreed to by each party. See 
NPS comments above.

* NPS supports this recommendation for the Foundation to develop a 
process, either through training or briefings, to help ensure complete 
and consistent understanding of its fundraising strategy and roles and 
responsibilities with the National Park Service headquarters, regional, 
and local park officials. NPS will seek to collaborate with the 
Foundation on this critical communication effort to assure clarity of 
mission, roles, and responsibilities.

* NPS support the recommendation for the Foundation to consider the list 
of individual park priorities compiled and provided by the Park 
Service, in developing its fundraising approach. This list could be 
used for identifying patterns of park needs for system-wide projects as 
well as for identifying specific needs that may be of interest for 
potential donors. NPS commits to developing a process to compile such a 
list to share with the Foundation. NPS commits to playing a greater 
role in the initial steps of the Foundation's Fundraising and Grant 
Making Process.

We thank you once again for the opportunity to review and comment on 
the report. If you have any questions regarding this response, please 
contact Associate Director, Christopher Jarvi at 202-208-4829.

Sincerely,

Signed by: 

Fran P. Mainella: 
Director: 

[End of section]

Appendix VII: Comments from the National Park Foundation: 

NATIONAL PARK FOUNDATION:

11 Dupont Circle, NW Suite 600:

Washington, DC 20036-1224:

April 22, 2004:

Mr. Roy K. Judy 
Assistant Director 
Natural Resources and Environment 
U.S. General Accounting Office 
441 G Street, N.W.
Washington, D.C. 20548:

Dear Mr. Judy:

Thank you for this opportunity to comment on the draft audit report 
entitled "Better Communication of Roles and Responsibilities Needed to 
Strengthen Partnership with the National Park Service.":

Let me first say how pleased I am that your thorough review of our 
management and financial policies and practices --one conducted over 
more than seven months and which included the review of thousand of 
pages of documents and many interviews --found no significant 
management or financial concerns. It was our pleasure to cooperate 
fully with you and your audit team.

Your report makes four recommendations with respect to the National 
Park Foundation ("NPF"). We look forward to working toward 
accomplishing each one.

First, you recommended that the NPF: "Enter into an overall written 
agreement with the National Park Service that includes its fundraising 
strategy and clarifies the roles and responsibilities of the Foundation 
and the Park Service in their partnering relationship." Although we do 
not share your conclusion that such an agreement is needed, we 
recognize the need for close coordination between NPF and the National 
Park Service. We believe that the federal statute creating NPF 
established a procedure for ensuring that cooperation: The Secretary of 
Interior is Chairman of the Board and she has the authority to appoint 
all Board members. In addition, the Director of the National Park 
Service serves as Secretary of the Board. In our opinion, Board 
Chairmanship and the right to appoint Board members are much more 
effective cooperation forcing tools than "overall written agreements." 
Further, as your report recognizes, we have recently launched an 
extensive consultative process with the National Park Service regarding 
our fund raising and grant making programs and have created Standard 
Operating Procedures between NPF and NPS for our flagship programs. 
Nevertheless, we commit to work cooperatively with the National Park 
Service to explore the scope and terms of a possible overall written 
agreement between both entities.

Second, you recommend that the NPF: "Identify and document all current 
and future fundraising agreements made with the Park Service, 
specifying the terms of work agreed to by each party." We 
commit to executing such an agreement whenever the NPF undertakes a 
specific fundraising campaign.

Third, you recommend that the NPF, "Develop a process, either through 
training or briefings, to help ensure complete and consistent 
understanding of its fundraising strategy and roles and 
responsibilities with the National Park Service headquarters, regional, 
and local park officials." Such a program is already aggressively 
underway. We commit to completing the program promptly.

Fourth, you recommend that the NPF: "In developing its fundraising 
approach, consider the list of individual park priorities compiled and 
provided by the Park Service." We commit to considering such a list as 
we develop our fundraising approaches.

Finally, in the attachment to this letter we set out several 
clarifications, corrections and modifications to the body of the 
report.

Thank you again for this opportunity to respond. We are proud of our 
role as the national Congressionally-recognized partner of the National 
Parks. We are also proud of the recent growth of the NPF and the 
private resources which we make available to support our national 
parks.

Sincerely,

Signed by: 

Jim Maddy: 
President:

Attachment:

The report sites three specific areas that require correction/
clarification:

1. Proud Partner Program:

The Report states that there is disagreement between the National Park 
Service and NPF about the Foundations' fundraising and donation 
strategy and the objectives of the Proud Partner program. In response, 
the Foundation fully supports and continues to operate on the original 
stated goals of the Proud Partner program as reflected in the National 
Park Service Memorandum to the Field, signed by Acting Director Deputy 
Galvin. "The Proud Partner program is designed to accomplish three 
goals: Expand our ability to reach the American public with information 
about the depth and breadth of the national parks and the mission of 
the National Park Service; Promote the National Parks Pass in ways that 
invite the public to experience these places and to join in their 
stewardship; and, provide direct support for National Park Service 
priorities." The determination of specific National Park Service 
priorities that receive support from the Proud Partner program is also 
influenced by the restrictions placed on the gifts, by the donor. These 
restrictions were fully discussed and approved, in advance, by the 
National Park Service. NPF's experience is that projects with 
systemwide impact are a priority with donors.

The Report goes on to state that the Glacier Red Bus restoration, 
supported by the Ford Motor Company, a Proud Partner of America's 
National Parks, conflicts with this systemwide strategy. In fact, the 
Glacier Red Bus project is the signature project of a comprehensive, 
systemwide transportation program funded by Ford, designed to help the 
NPS advance innovative transportation solutions that preserve resources 
while providing safe and enjoyable access to National Parks. To date, 
this project has resulted in the donation of 600 electric vehicles and 
numerous K2 mountain bikes to multiple National Parks; 35 students per 
year participating in parks across the country ranging from Scott's 
Bluff (Arizona) to the Everglades (Florida) as transportation 
interpreters; 17 graduate and post-graduate students living and working 
in National Parks ranging from Fort Clatsop (Oregon) to Gateway 
National Recreation Area (New York) to work on solutions to 
transportation problems.

Last, the Report states there is confusion between the National Park 
Service and NPF regarding potential conflicts to the Proud Partner 
program. The NPF fully understands and supports the policy parameters 
of the Proud Partner program as reflected in D.O. 21. `By written 
agreement, the NPS has delegated to the NPF, in recognition of its 
charter to support the entire NPS, management of all national cause-
related marketing campaigns that have Servicewide benefits " NPF 
operates in full compliance with this policy and with full knowledge 
and support of the policy by National Park Service leadership. In 
January 2004, a potential conflict was identified. NPF and National 
Park Service leadership met, reviewed and agreed upon the policy 
parameters, and worked through the potential conflict satisfactorily. 
NPF and the National Park Service leadership recognize that potential 
conflicts only arise under circumstances where park-based projects 
include a national cause-marketing component. In such an event, the 
project is to be referred to the Director, National Park Service for 
review.

2. Park Fundraising projects: Little Bighorn and Ebenezer Baptist 
Church.

The Report provides two examples where the National Park Service felt 
the NPF agreed to provide fundraising support which did not materialize 
- Little Bighorn and Ebenezer Baptist Church.

In response, it should be understood that there are no guarantees in 
the world of fundraising, and certain unanticipated variables often 
come to light that impact a project's success. In the case of the 
Ebenezer Baptist Church, however, NPF provided direct grants of 
$469,000, toward an original goal of $500,000, and worked as a partner 
with the park to facilitate an additional $614,000 toward that project 
through NPF's African American Experience Fund.

In the case of Little Bighorn Battlefield National Monument, a 
professional feasibility study was conducted using outside consultants 
that stated that for the $1 million - $1.5 million campaign for a new 
memorial to be successful, the first support must come from the Native 
American community. National Park Service - Intermountain Region and 
NPF were both informed of the results of the feasibility study and 
agreed with its conclusions. In reaching out to the tribes, it became 
apparent to both the National Park Service and NPF that this support 
would not be forthcoming, the Native American community had more 
pressing priorities in need of private sector support, and therefore, 
despite a fully professional effort, the overall fundraising did not 
succeed.

3. NPF Grants:

The National Park Foundation believes the chart derived by the GAO from 
our GIFTS database understates the full amount of the Foundation's 
grants significantly. We recognize that not all grants are included in 
GIFTS for several reasons, primarily the new installation of the 
system 
or the restricted designation of the grant funds for a specific 
individual park priority such that the grant could not be bid or used 
for any other park or purpose. We provide the chart (attached) so that 
readers of this report will understand the full extent of the 
Foundation's grants.

Total Grants Provided by NPF, FY 2000-2003:

[See PDF for image]

[End of figure]

The following are GAO's comments on the National Park Foundation's 
letter dated April 22, 2004.

GAO Comments: 

1. We agree that the Foundation's charter and the positions held by the 
Secretary of the Interior and the Director of the Park Service on the 
Foundation's board are important elements of coordination between the 
Foundation and the Park Service. This arrangement is an important part 
of the Foundation's governance structure. Because neither the Secretary 
of the Interior, nor the Director of the Park Service, nor the 
appointed board members are responsible for, or involved with, daily 
operational relationships, additional safeguards are needed at the 
operational levels to help ensure effective communication and working 
relationships. Although board policies and guidance can facilitate 
effective communication and working relationships, it is the 
Foundation's managers and staff that are responsible for ensuring the 
actual implementation of such policies and guidance. As our report 
indicates, implementation can be improved. We continue to believe that 
a comprehensive written agreement between the Foundation and the Park 
Service would further enhance communication, working relationships, and 
management controls at all levels of their partnership. Furthermore, as 
evidenced by the Park Service's comments, it also agrees that such an 
agreement is needed to help improve communications between it and the 
Foundation.

2. Although we recognize the influences that donors have in directing 
support provided through the Foundation (see pp. 9 and 38 of the 
report), we believe that the Foundation's comments are overall 
inconsistent with its literature, our prior conversations with its 
officials, the views of some Park Service regional officials, and our 
review of Proud Partner Program grants. As stated on page 19 of the 
report, and supported by discussions with Foundation officials, the 
literature of the Foundation does not mention providing direct support 
for National Park Service priorities as an objective of the Proud 
Partners Program. Moreover, as noted on page 18, this interpretation is 
inconsistent with views held by several park regional officials who 
believed that the program should be targeted at securing support for 
individual park priorities as opposed to systemwide needs. Finally, 
this interpretation appears incongruent with some grants that have been 
issued under the Proud Partner Program. As noted on page 19 of the 
report, our review found that some Proud Partner grants, such as those 
used to restore the red bus fleet at Glacier National Park, principally 
appear to support local, rather than systemwide, Park Service 
priorities.

3. The Foundation takes issue with our mentioning the Glacier red bus 
renovation as an example of an inconsistency in application of its 
program strategy. Although we agree that several cited transportation 
initiatives provided systemwide benefits, most of these initiatives' 
support did not provide systemwide benefits. For example, of about 500 
electric vehicles donated during the period we examined, 225 went 
primarily to California state parks (parks not affiliated with the 
National Park Service). Additionally, virtually all of the 275 electric 
vehicles donated to Park Service units were directed to park units only 
in California. Further, the National Park Service Director as well as 
the Park Service's Associate Director for Partnerships, Interpretation 
and Education, Volunteers, and Outdoor Recreation referred to the 
Glacier bus restoration as supporting a local park project (see p. 19).

4. We do not agree with the Foundation's position that potential 
conflicts only arise under circumstances where a park-based project 
involves a national marketing component. Director's Order 21 states 
that when the Foundation has a national cause-related marketing 
arrangement, this may take precedence over a park-based cause-related 
marketing effort in the same business category. The order does not 
specify that the precedence applies only when the park-based project 
has a national marketing component as interpreted by the Foundation. 
Further, as reported on page 20, Interior's Office of the Solicitor 
officials, along with nonprofit officials with whom we spoke, believe 
that park-based agreements, in the same business category as a Proud 
Partner, were generally prohibited. Thus, we continue to believe (1) 
that there is general confusion in the Park Service, especially in the 
field locations, regarding the applicability of the Proud Partner 
exclusivity terms to park-based cause-related marketing arrangements 
and (2) that the Foundation should help further clarify this issue.

5. Although there is evidence that the Foundation has contributed 
funding toward renovation of the Ebenezer Baptist Church (a facility 
within the Martin Luther King, Jr., National Historic Site) and did 
complete a feasibility study for the Native American monument at the 
Little Bighorn National Monument, the exact terms and conditions for 
these two fund-raising efforts is speculative because there was no 
written agreement. Our point in this section is not whether the 
Foundation did or did not provide support. Rather, the examples 
illustrate that verbal fund-raising agreements can lead to 
disagreements about whether commitments were met. Verbal agreements 
also provide little means for measuring performance in such 
arrangements.

6. We agree that the information contained in figure 8 may understate 
the full amount of grants issued by the Foundation for fiscal years 
2000 through 2003. On page 28, we clearly stated that the GIFTS 
database was incomplete. At the time we completed our audit work, the 
Foundation had not provided us with information showing the extent to 
which the database was incomplete. We have revised figure 8 to reflect 
those total grant amounts contained in the Foundation's audited 
financial statements.

[End of section]

Appendix VIII: GAO Contact and Staff Acknowledgments: 

GAO Contact: 

Barry T. Hill (202) 512-3841 ( [Hyperlink, hillbt@gao.gov] 
hillbt@gao.gov): 

Staff Acknowledgments: 

In addition to the individual named above, John C. Johnson, Roy K. 
Judy, Stephanie A. Luehr, Jonathan S. McMurray, Peter J. Oswald, and 
Amy E. Webbink made key contributions to this report.

(360390): 

FOOTNOTES

[1] The Foundation's Proud Partners of America Program allows mutual 
promotional benefits to corporate donors (called Proud Partners) and 
the Park Service.

[2] In this report, we use the term "parks" or "individual parks" to 
encompass all units of the national park system, regardless of 
designation.

[3] The National Park Foundation Act, Pub. L. No. 90-209 (1967), 
established the National Park Foundation.

[4] Pub. L. No. 105-391, Title VII, § 701 (1998) (codified at 16 U.S.C. 
§ 19o).

[5] Interested parties can include individual park units and regional 
offices of the Park Service as well as nonprofit organizations that 
support the Park Service.

[6] According to Foundation officials, this is the estimated value of 
commitments made by Proud Partners in letters of agreement with the 
Foundation. One Proud Partner, Ford, has already contributed more than 
this committed amount (see app. IV).

[7] The value of in-kind contributions is generally designated by 
donors and is subject to review by the Internal Revenue Service if 
reported as a charitable contribution.

[8] U.S. General Accounting Office, Standards for Internal Control in 
the Federal Government, GAO/AIMD-00-21.3.1 (Washington, D.C.: November 
1999).

[9] Foundation officials said they did not need to have written 
agreements since the projects were documented in Park Service regional 
office work plans. While some projects may have been documented in work 
plans, these plans did not contain all of the items noted in Director's 
Order 21. 

[10] About 275 of these vehicles went to national park units. About 225 
vehicles were donated to California state parks and to the U.S. Fish 
and Wildlife Service.

[11] In 1999, the 1994 agreement was extended for an additional 5 
years.

[12] Corporations and businesses generally offer two primary forms of 
donations: philanthropic donations or donations that are tied to 
advertising or product sales--known as cause-related marketing.

[13] These categories include airline, mass communication, automotive, 
photoimaging, and print media (see app. IV, table 3 for additional 
details).

[14] A representative from the Association of Partners for Public 
Lands, representing park cooperating associations and friends groups, 
also serves as an informal member. The Foundation is the only official 
non-Park Service entity on this council.

[15] Some of the 210 parks received multiple grants.

[16] The Park Service is authorized to enter into cooperative 
agreements with other public entities and nonprofit partners to support 
its mission, programs, and projects. The Park Service provides 
appropriated funds to partners under these agreements. For this review, 
the term "agreement" includes both original agreements and 
modifications.

[17] The Foundation's legislative charter specifies that it is to 
provide support for the Park Service and its activities and services. 
Foundation and Park Service officials stated that the agreements with 
these other Interior agencies provide products or services that are 
related to the Park Service's mission.

[18] An additional $1million in cash was pledged or received but, as of 
June 30, 2003, had not been used for park support. 

[19] No one outside of the Foundation reviews the Proud Partner 
agreements, although transmittal of the agreements to congressional 
committees was contemplated but never enacted. See S. Rep. 104-299 
(1996).

[20] The organizations in table 6 were not randomly selected. Rather, a 
list of nonprofits involved with land, wildlife, or environmental 
activities and known by GAO staff was compiled. Those nonprofits with 
revenue or assets that were greater than or similar to the Foundation's 
are included in our table. At the suggestion of a Foundation 
representative, we included compensation data from the congressionally 
chartered National Trust for Historic Preservation in the United 
States, which the representative described as "strikingly similar" to 
the Foundation in design, purpose, geographic location, revenues, and 
program expenditures.

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