Reports & Testimonies

  • GAO’s recommendations database contains report recommendations that still need to be addressed.

    GAO’s recommendations help congressional and agency leaders prepare for appropriations and oversight activities, as well as help improve government operations. Recommendations remain open until they are designated as Closed-implemented or Closed-not implemented. You can explore open recommendations by searching or browsing.

    GAO's priority recommendations are those that we believe warrant priority attention. We sent letters to the heads of key departments and agencies, urging them to continue focusing on these issues. These recommendations are labeled as such. You can find priority recommendations by searching or browsing our open recommendations below, or through our mobile app.

  • Browse Open Recommendations

    Explore priority recommendations by subject terms or browse by federal agency

    Search Open Recommendations

    Search for a specific priority recommendation by word or phrase



  • Governing on the go?

    Our Priorities for Policy Makers app makes it easier for leaders to search our recommendations on the go.

    See the November 10th Press Release


  • Have a Question about a Recommendation?

    • For questions about a specific recommendation, contact the person or office listed with the recommendation.
    • For general information about recommendations, contact GAO's Audit Policy and Quality Assurance office at (202) 512-6100 or apqa@gao.gov.
  • « Back to Results List Sort by   

    Results:

    Subject Term: "Television advertising"

    2 publications with a total of 4 open recommendations
    Director: Andrew Von Ah
    Phone: (213) 830-1011

    3 open recommendations
    Recommendation: The Secretary of Defense should direct the Under Secretary of Defense for Personnel and Readiness, in consultation with officials from the military service components and the JAMRS office, to develop a formal process for coordination on crosscutting issues to facilitate better leveraging of resources. As part of this process, DOD could review existing advertising programs to identify opportunities to reduce unnecessary duplication, overlap, and fragmentation and obtain potential efficiencies.

    Agency: Department of Defense
    Status: Open

    Comments: As of August 2017, a DOD official from the office of Under Secretary of Defense for Personnel and Readiness stated that a working group drafted an Instruction on DOD advertising and marketing and this instruction will be signed within the next 30 days. The instruction requires that the relevant departmentwide office will meet quarterly with the military service marketing representatives to discuss best practices and to look for efficiencies. Further, the official stated that the Army has directed the Army National Guard to work through Army Marketing and Research Group regarding their marketing efforts, which consolidates all Army marketing efforts within one office. The Air force is also in discussion to determine how best to consolidate the marketing efforts of its Guard and Reserve components with the Active Duty to gain efficiencies. We will monitor the issuance of the instruction and the efforts of the Air Force to consolidate activities.
    Recommendation: The Secretary of Defense should direct the Secretaries of the Departments of the Army, the Navy, and the Air Force to ensure that each military service component fully measure advertising performance. This should include both the identification of measurable goals in future versions of the service components' advertising plans and assurance that the service components have access to the necessary performance data to determine the effectiveness of their advertising activities for lead generation activities.

    Agency: Department of Defense
    Status: Open

    Comments: As of August 2017, a DOD official from the office of Under Secretary of Defense for Personnel and Readiness stated that a working group drafted an Instruction on DOD advertising and marketing and this instruction will be signed within the next 30 days. The instruction requires that the relevant department-level office will meet quarterly with the military service marketing representatives to discuss best practices and to look for efficiencies. Upon issuance of the instruction, we will assess the direction provided to the services in the instruction regarding performance measurement.
    Recommendation: The Secretary of Defense should direct the Under Secretary of Defense for Personnel and Readiness to ensure, as the department undertakes its effort to issue a department-wide policy for advertising, that this policy (1) clearly defines DOD's role in overseeing the advertising activities of military service components; (2) clarifies issues related to sports-related advertising; and (3) outlines procedures that should guide the components' advertising activities for other types of advertising, such as music concerts, other event advertising, and digital advertising.

    Agency: Department of Defense
    Status: Open

    Comments: As of August 2017, a DOD official from the office of Under Secretary of Defense for Personnel and Readiness stated that a work group session was held in October 2016 and based on the outcome of that work group, DOD has drafted an Instruction on DOD advertising and marketing. That instruction is currently in the "Pre-Signature" phase as a priority instruction which means it should be signed and published within the next 30 days. We will continue to monitor the issuance of this instruction.
    Director: Mark L. Goldstein
    Phone: (202) 512-2834

    1 open recommendations
    Recommendation: The Chairman of FCC should review joint sales agreements (JSA) filed in stations' public inspection files to identify stations involved in those JSAs and take action to ensure that each station involved has filed its JSA as required.

    Agency: Federal Communications Commission
    Status: Open

    Comments: As of April 2017, FCC officials stated that the agency has not taken any action related to this recommendation.