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Agricultural Marketing: Comparative Analysis of U.S. and Foreign Promotion and Research Programs

RCED-95-171 Published: Apr 28, 1995. Publicly Released: May 19, 1995.
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Highlights

Pursuant to a congressional request, GAO provided information on U.S. and foreign promotion and research programs that are designed to increase domestic and foreign sales of agricultural products, focusing on: (1) how U.S. check-off programs are planned and organized; and (2) how comparable marketing organizations in Australia, Germany, New Zealand, and the United Kingdom carry out their agricultural promotion activities.

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Agricultural industryAgricultural productsAgricultural programsAgricultural researchCommodity marketingExportingForeign governmentsInternational tradeSales promotionBeef