International Trade:

Competition for Japan's High Value Agricultural Market

NSIAD-90-134: Published: Mar 30, 1990. Publicly Released: Mar 30, 1990.

Additional Materials:


Office of Public Affairs
(202) 512-4800

Pursuant to a congressional request, GAO reviewed market development activities of nine foreign competitors in Japan's agricultural market.

GAO found that foreign companies: (1) spent considerable time and money to develop markets for their agricultural products in Japan; (2) expected to spend between $2 million and $2.5 million for the first 1 or 2 years to develop the market, and about $1 million for follow-up surveys, additional market research, and evaluation; (3) had to meet Japanese consumer standards for uniqueness, convenience, ingredients, and packaging; (4) used trade assistance and consumer education in developing consumer demand; and (5) gained greater access to the Japanese market by using nontraditional importation and distribution methods.

Nov 21, 2017

Nov 13, 2017

Oct 31, 2017

Oct 26, 2017

Oct 19, 2017

Oct 12, 2017

Oct 4, 2017

Sep 28, 2017

Sep 19, 2017

Looking for more? Browse all our products here