International Trade: Effectiveness of Market Promotion Program Remains Unclear
GGD-93-103
Published: Jun 04, 1993. Publicly Released: Jun 22, 1993.
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Highlights
Pursuant to congressional requests, GAO evaluated the Department of Agriculture's (USDA) Market Promotion Program (MPP), focusing on whether MPP: (1) has successfully developed, maintained, or expanded U.S. agricultural exports; and (2) participants continue to need federal funding.
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Agricultural productsAgricultural programsCommodity marketingExportingFunds managementInternational economic relationsInternational tradeProgram evaluationProgram graduationSales promotion