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Report to Congressional Requesters: 

United States Government Accountability Office: 

GAO: 

January 2006: 

Media Contracts: 

Activities and Financial Obligations for Seven Federal Departments: 

GAO-06-305: 

GAO Highlights: 

Highlights of GAO-06-305, a report to congressional requesters: 

Why GAO Did This Study: 

The federal government contracts with public relations firms, 
advertising agencies, media organizations, and individual members of 
the media to provide, among other things, messages about its programs 
and services. As we have reported, there is a lack of accurate 
governmentwide information on these contracts. 

Seven federal departments account for nearly all the obligated federal 
dollars for public relations and advertising activities in fiscal year 
2003—Commerce, Defense, Health and Human Services, Homeland Security, 
Interior, Treasury, and Veterans Affairs. 

GAO submitted a questionnaire to each of these seven departments to 
obtain information for fiscal year 2003 through the second quarter of 
fiscal year 2005 on (1) the number of contracts with public relations 
firms, advertising agencies, media organizations, and individual 
members of the media for which obligations have been incurred; (2) the 
total amount of contract obligations incurred on each contract by 
fiscal year; (3) the method by which the contract was awarded—competed, 
noncompeted, follow-on to competed action—or not available for 
competition; and (4) summaries of the purpose and scope of work to be 
performed under each contract. 

What GAO Found: 

The departments reported a total of 343 media contracts, for which they 
incurred obligations of $1.62 billion during the period of GAO’s 
review. Specifically, the departments reported 137 contracts (40 
percent of the total contracts) with advertising agencies, 131 
contracts (38 percent) with media organizations, 54 contracts (16 
percent) with public relations firms, and 8 contracts (2 percent) with 
individual members of the media. For 13 contracts (4 percent), 
departments did not report on type of media firm. 

The departments incurred obligations of $1.4 billion with advertising 
agencies (87 percent of the obligations), $197 million with public 
relations firms (12 percent), $15 million (1 percent) with media 
organizations, and $90,000 (less than 1 percent) with individual 
members of the media. 

With respect to method of award, GAO provides aggregate data on the 
extent of competition for the surveyed contracts without assessing the 
validity of individual contract actions. Using the four competition 
categories in the Federal Procurement Data System, the departments 
reported that 263 (77 percent) of the media contracts were competed, 69 
were not competed (20 percent), 7 were not available for competition (2 
percent), and 4 were follow-ons to competed action (1 percent). These 
methods of award are permitted by various authorities. Competed awards 
accounted for $1.5 billion (92 percent) of the total media obligations. 
The purpose and scope of the work described varied by department. For 
example, Homeland Security incurred financial obligations related to 
the nation’s readiness to respond to terrorist attacks. 

The departments reviewed a draft of this report and generally concurred 
with GAO’s findings; technical comments were incorporated as 
appropriate. 

Contract Obligations by Type of Vendor for Fiscal Year 2003 through 
March 31, 2005: 

[See PDF for image] 

[End of figure] 

www.gao.gov/cgi-bin/getrpt?GAO-06-305. 

To view the full product, including the scope and methodology, click on 
the link above. For more information, contact Paul Jones at (202) 512-
8777 or jonespl@gao.gov. 

[End of section] 

Contents: 

Letter: 

Results in Brief: 

Background: 

Agency Comments and Our Evaluation: 

Appendix I: Objectives, Scope, and Methodology: 

Appendix II: Contracts with the Media: Summary of Departments, Fiscal 
Years 2003-2005: 

Appendix III: Contracts with the Media: Department of Commerce, Fiscal 
Years 2003-2005: 

Appendix IV: Contracts with the Media: Department of Defense, Fiscal 
Years 2003-2005: 

Appendix V: Contracts with the Media: Department of Health and Human 
Services, Fiscal Years 2003-2005: 

Appendix VI: Contracts with the Media: Department of Homeland Security, 
Fiscal Years 2003-2005: 

Appendix VII: Contracts with the Media: Department of the Interior, 
Fiscal Years 2003-2005: 

Appendix VIII: Contracts with the Media: Department of the Treasury, 
Fiscal Years 2003-2005: 

Appendix IX: Contracts with the Media: Department of Veterans Affairs, 
Fiscal Years 2003-2005: 

Appendix X: Comments from the Department of Interior: 

Appendix XI: GAO Contact and Staff Acknowledgments: 

Tables: 

Table 1: Number of Contracts and Incurred Obligations, by Type of Firm, 
Fiscal Years 2003-2005 for All Seven Departments Combined: 

Table 2: Number of Contracts and Incurred Obligations, by Type of 
Award, for Fiscal Years 2003-2005 for All Seven Departments Combined: 

Table 3: Number of Contracts and Incurred Obligations, by Type of 
Firm/individual, for Fiscal Years 2003-2005 for the Department of 
Commerce: 

Table 4: Media Contracts Reported by the Department of Commerce for 
Fiscal Years 2003-2005: 

Table 5: Number of Contracts and Incurred Obligations, by Type of Firm/ 
individual, for Fiscal Years 2003-2005 for the Department of Defense: 

Table 6: Media Contracts Reported by the Department of Defense for 
Fiscal Years 2003-2005: 

Table 7: Number of Contracts and Incurred Obligations, by Type of Firm/ 
individual, for Fiscal Years 2003-2005 for the Department of Health and 
Human Services: 

Table 8: Media Contracts Reported by the Department of Health and Human 
Services for Fiscal Years 2003-2005: 

Table 9: Number of Contracts and Incurred Obligations, by Type of Firm/ 
individual, for Fiscal Years 2003-2005 for the Department of Homeland 
Security: 

Table 10: Media Contracts Reported by the Department of Homeland 
Security for Fiscal Years 2003-2005: 

Table 11: Number of Contracts and Incurred Obligations, by Type of 
Firm/individual, for Fiscal Years 2003-2005 for the Department of the 
Interior: 

Table 12: Media Contracts Reported by the Department of the Interior 
for Fiscal Years 2003-2005: 

Table 13: Number of Contracts and Incurred Obligations, by Type of 
Firm/individual, for Fiscal Years 2003-2005 for the Department of the 
Treasury: 

Table 14: Media Contracts Reported by the Department of the Treasury 
for Fiscal Years 2003-2005: 

Table 15: Number of Contracts and Incurred Obligations, by Type of 
Firm/individual, for Fiscal Years 2003-2005 for the Department of 
Veterans Affairs: 

Table 16: Media Contracts Reported by the Department of Veterans 
Affairs for Fiscal Years 2003-2005: 

United States Government Accountability Office: 

Washington, DC 20548: 

January 13, 2006: 

Congressional Requesters: 

The federal government uses the services of the media to, among other 
things, disseminate messages about its programs and services, ranging 
from first responder readiness against terrorist attacks, consumer 
health education, protection of the environment and wildlife, to 
military and civilian recruitment. To communicate these messages to the 
general public or particular target audiences, departments contract 
with media-related vendors--public relations firms, advertising 
agencies, media organizations,[Footnote 1] and individual members of 
the media--for a wide range of services, including communication plans, 
marketing design strategies, public relations campaigns, public service 
announcements, and educational materials. 

This report provides information on contracts by seven federal 
departments with media vendors during fiscal year 2003 through the 
second quarter of fiscal year 2005. The seven federal departments are 
Commerce (DOC), Defense (DOD), Health and Human Services (HHS), 
Homeland Security (DHS), Interior (DOI), Treasury, and Veterans Affairs 
(VA). The report provides the following information for these 
departments: (1) the number of contracts with public relations firms, 
advertising agencies, media organizations, and individual members of 
the media for which obligations[Footnote 2] have been incurred; (2) the 
total amount of obligations incurred on each contract by fiscal year; 
(3) the method by which the contract was awarded--competed, 
noncompeted, follow-on to competed action, and not available for 
competition[Footnote 3]--and (4) summaries of the purpose and scope of 
work to be performed under each contract. 

On the basis of the 2003 Federal Procurement Data System 
(FPDS)[Footnote 4]--the only available governmentwide contract 
procurement database--seven selected departments cumulatively accounted 
for nearly 100 percent of the total obligated federal dollars on two 
key media measures, public relations and advertising. 

We collected the information presented in this report primarily through 
the use of a questionnaire. The questionnaire collected information 
related to each of our four objectives. In response to our 
questionnaire, we received information from each of the seven 
departments. We reviewed the information provided from the seven 
departments for inconsistencies, missing data, and inaccuracies (we 
found, for example, cases where reported obligations were inconsistent 
with contract dates, and where suffixes within contract numbers were 
incorrectly stated). We did not independently verify the questionnaire 
responses, but we contacted department respondents, on an as-needed 
basis, to clarify issues with respect to the questionnaire responses. 
Additional detail on our scope and methodology is contained in appendix 
I. We conducted our work from May 2005 through November 2005 in 
accordance with generally accepted government auditing standards. 

Results in Brief: 

The departments reported a total of 343 media contracts, for which they 
incurred obligations of $1.62 billion, from fiscal year 2003 through 
the end of the second quarter, fiscal year 2005. The most contracts 
were with advertising agencies, the least with individual members of 
the media. Specifically, the departments reported 137 contracts (40 
percent of the total contracts) with advertising agencies, 131 
contracts (38 percent) with media organizations, 54 contracts (16 
percent) with public relations firms, and 8 contracts (2 percent) with 
individual members of the media. For 13 contracts (4 percent), 
departments did not report information on type of media firm. 

In terms of financial obligations, the departments incurred the highest 
financial obligations with advertising agencies, the least with 
individual members of the media. The departments incurred financial 
obligations of $1.4 billion (87 percent of the total obligations) with 
advertising agencies, $197 million (12 percent) with public relations 
firms, $15 million (1 percent) with media organizations, and $90,000 
(less than 1 percent) with individual members of the media. The 
contract percentage distribution by type of firm and obligation was 
similar for all 3 years. 

With respect to method of award, the departments reported that 263 (77 
percent) media contracts were competed, 69 were not competed (20 
percent), 7 were not available for competition (2 percent), and 4 were 
follow-ons to competed action (1 percent). These methods of award are 
permitted by various authorities. The departments also reported that 
competed awards accounted for $1.5 billion of the total media 
obligations (92 percent), follow-ons to competed action accounted for 
$73 million (5 percent of the obligations), noncompeted awards 
accounted for $49 million (3 percent), and contracts not available for 
competition accounted for $700,000 (less than 1 percent). The 
distribution of method of award by obligation amount was similar for 
all 3 years. 

The purpose and scope of the work described varied by mission. For 
example, DOC incurred obligations related to census activities and 
boater safety; HHS incurred obligations for various types of health 
programs; DHS incurred contracts for the preparation and response to 
terrorist attacks and other emergencies; DOD and VA incurred 
obligations related to recruiting; DOI incurred obligations related to 
its park services, Indian affairs, and fish and wildlife; and Treasury 
incurred obligations related to tax communications and the sales and 
marketing of its coins. Several departments contracted for similar 
types of work activities, including the planning and implementation of 
awareness campaigns, creative advertising and placement, the design and 
marketing of consumer products and services, the production and 
placement of audiovisual support materials, the planning and 
implementation of communications strategies, and marketing to various 
target audiences. 

Detailed information regarding our objectives is contained in a series 
of tables within the appendixes, as follows: Appendix II contains the 
combined results for all seven departments; appendixes III-IX contain 
department-specific results, including a listing of all media contracts 
by department entity.[Footnote 5] We provided a draft of this report to 
the seven departments for comment. The departments generally concurred 
with the information provided in the report. We incorporated technical 
comments as appropriate from DOD, DHS, and DOI. In addition, we 
received formal comments from DOI, which are contained in appendix X. 

Background: 

To clarify the terminology used in the questionnaire and report, we 
provide a glossary of key terms. 

Glossary of Terms: 

Types of firms: 

* Public relations firms are primarily engaged in designing and 
implementing campaigns to promote the interest and image of their 
clients (includes lobbying and political or public relations 
consulting): 

* Advertising agencies are primarily engaged in creating advertising 
campaigns and placing such advertisements in the media. These agencies 
are organized to provide a full range of services, including advice, 
creative services, account management, production of advertising 
material, and media planning and buying. 

* Media organizations create content or acquire the right to distribute 
content through various outlets, such as radio, television, newspapers, 
and magazines, and provide that content to the public. 

We use the term "primarily" in these above definitions, since public 
relations firms and advertising agencies may at times engage in work 
that varies somewhat from these definitions. 

Types of awards: 

* Competed: when an agency uses full and open competition to fulfill a 
requirement, or when an agency uses a statutory exception to full and 
open competition but receives more than one offer. 

* Not competed: when an agency makes a sole-source award or uses a 
statutory exception to full and open competition but receives only one 
offer. 

* Follow-on to competed action: when an agency has authority to 
continue a previously competed contract. 

* Not available for competition: when there is no opportunity for 
competition (e.g., certain utilities contracts) or when a statute 
authorizes or requires contracting with a designated source (e.g., sole-
source awards under the Small Disadvantaged Business Development 
program). 

Agency Comments and Our Evaluation: 

We provided a draft of this report to the seven participating 
departments--DOC, DOD, HHS, DHS, DOI, Treasury, and VA. The departments 
generally concurred with the information provided in the report. We 
incorporated technical comments from DHS, DOD, and DOI. 

One department, DOI, provided formal comments, which are contained in 
appendix X. DOI officials stated that they did not believe that certain 
contracts included in our report fall within our definitions of public 
relations firms, advertising agencies, and media organizations. 
Specifically, 

* DOI does not believe the production of National Park Service visitor 
center materials, or certain training programs, falls within the scope 
of our review. 

* DOI recommended that we clarify the purposes of contracts sought so 
as to make a determination as to whether these particular types of 
visitor center materials and training programs should be included in 
this report. 

* DOI also stated that media efforts related to National Park Service 
visitor center films, multimedia presentations, and exhibits should not 
be included in the report as they do not, in DOI's view, fall within 
our definition of public relations firms, advertising agencies, and 
media organizations. 

As part of our scope of work, we asked departments to provide all 
contracts with public relations firms, advertising agencies, media 
organizations, and individual members of the media, regardless of the 
type of activity conducted within these categories. We did not ask 
departments to limit the contracts they reported on to any specific 
types of activities. 

In addition, DOI stated that we were particularly seeking information 
on contracts with parties who might be presenting government 
information without acknowledging its source. This was not the case. As 
stated above, we sought to obtain information on all contracts with 
public relations firms, advertising agencies, media organizations, and 
individual members of the media. 

As we agreed with your office, unless you publicly announce the 
contents of this report earlier, we plan no further distribution of it 
until 30 days from the date of this letter. We then plan to provide 
copies of this report to the Secretaries of each department. Copies of 
this report will also be made available to others upon request. In 
addition, this report will be available at no charge on GAO's Web site 
at http://www.gao.gov. 

If you or your staff have any questions about this report, please 
contact me at (202) 512-4636 or jonespl@gao.gov. Contact points for our 
Offices of Congressional Relations and Public Affairs may be found on 
the last page of this report. GAO staff that made major contributions 
to this report are indicated in appendix XI. 

Signed by: 

Paul L. Jones: 
Director, Homeland Security and Justice Issues: 

List of Requesters: 

The Honorable Nancy Pelosi: 
Democratic Leader: 
House of Representatives: 

The Honorable Henry A. Waxman: 
Ranking Minority Member: 
Committee on Government Reform: 
House of Representatives: 

The Honorable George Miller: 
Ranking Minority Member: 
Committee on Education and the Workforce: 
House of Representatives: 

The Honorable David R. Obey: 
Ranking Minority Member: 
Committee on Appropriations: 
House of Representatives: 

The Honorable Elijah E. Cummings: 
Ranking Minority Member: 
Subcommittee on Criminal Justice, Drug Policy and Human Resources: 
Committee on Government Reform: 
House of Representatives: 

The Honorable John D. Dingell: 
Ranking Minority Member: 
Committee on Energy and Commerce: 
House of Representatives: 

The Honorable Louise McIntosh Slaughter: 
Ranking Minority Member: 
Committee on Rules: 
House of Representatives: 

The Honorable Bennie G. Thompson: 
Ranking Minority Member: 
Committee on Homeland Security: 
House of Representatives: 

The Honorable Gary L. Ackerman: 
Ranking Minority Member: 
Subcommittee on the Middle East and Central Asia: 
Committee on International Relations: 
House of Representatives: 

[End of section] 

Appendix I: Objectives, Scope, and Methodology: 

On the basis of the 2003 FPDS reports, we selected for participation in 
our survey the seven departments that accounted for almost 100 percent 
of the federal obligated dollars for public relations and advertising 
activities. We used FPDS to select these departments because it (1) is 
the only governmentwide database of contract obligations and (2) 
provides contract information on public relations and advertising 
obligations. While we have reported that FPDS has limitations related 
to timely and accurate data,[Footnote 6] it was sufficient for our 
purposes because our selection process did not require us to analyze 
departmental contract data with a high level of precision. 

To ascertain department contracts and their obligations during fiscal 
years 2003-2005 (through the second quarter), we first researched the 
departments to determine their organizational structure and to identify 
all major department entities. In particular, we searched for entities 
containing media, public affairs, and public relations offices, as 
these offices may have been directly involved in media contract 
activities. We developed a questionnaire that covered the information 
in our objectives and distributed it by e-mail to a study coordinator 
within each of the seven departments. The coordinator, in collaboration 
with other knowledgeable individuals within the department, took 
responsibility for distributing the electronic questionnaire to 
entities within the department that we identified in our research, as 
well as other entities thought to have been involved in media 
contracting. If the coordinator did not distribute a questionnaire to 
one or more of the entities we identified, the coordinator was asked to 
provide an explanation. We did not independently verify that the 
department reached all entities involved in media contracting. 
Department entities were instructed to complete a separate 
questionnaire for each media contract for which obligations were 
incurred for fiscal years 2003-2005 (end of second quarter of 2005). In 
the event that an entity was not involved in any media contract 
obligations during this period, the screening portion of the returned 
questionnaire reflected that status. All completed entity 
questionnaires were submitted through the study coordinator to us. 
Additionally, in response to our questionnaire, DOD's Army Contracting 
Agency provided us--in lieu of the questionnaire itself--a data file 
containing contract information on domestic and international Army 
installations doing media-related work. 

The information received was based upon self-report questionnaires. We 
did not independently review department contract files to ascertain the 
accuracy of the information provided. However, we took all appropriate 
means to ensure that the data entered into our computer system were 
entered accurately, that there was no inappropriate modification or 
deletion of the data, and that all computer processing performed was 
conducted in a reasonably accurate, complete, and consistent manner. 
This included verification of the data entry process and conducting 
internal logic checks of the information for inconsistencies, 
inappropriate reporting, and missing information. Where necessary, we 
followed up by contacting the respondent completing the questionnaire. 
All computer programs were double-checked, and all computer results 
were compared against the information provided in the accompanying 
tables. There are no known accurate governmentwide contract databases 
with which to compare questionnaire obligation responses. A draft of 
this report was submitted to each department for comment. We conducted 
our work from May 2005 through November 2005 in accordance with 
generally accepted government auditing standards. 

[End of section] 

Appendix II: Contracts with the Media: Summary of Departments, Fiscal 
Years 2003-2005: 

* For fiscal years 2003 through 2005 (through March 31, 2005), 
Commerce, Defense, Health and Human Services, Homeland Security, the 
Interior, the Treasury, and Veterans Affairs reported 343 media 
contracts, with obligations totaling about $1.6 billion. 

* As shown in table 1, the 343 media contracts consisted of 137 
contracts with advertising agencies, with obligations of 
$1,401,816,961; 54 contracts with public relations firms, with 
obligations of $196,928,916; 131 contracts with media organizations, 
with obligations of $15,345,418; and 8 contracts with individual 
members of the media, with obligations of $90,340. For the remaining 13 
media contracts (4 percent), departments did not provide information on 
the type of firm to which the contract was awarded. 

* As shown in table 2, of the 343 contracts reported, a total of 263 
contracts (77 percent) were competed, 69 (20 percent) were noncompeted, 
7 (2 percent) were not available for competition, and 4 (1 percent) 
were follow-on to competed action. 

* As shown in table 2, competed contracts had obligations of 
$1,495,481,136 (92 percent), noncompeted contracts had obligations of 
$49,293,524 (3 percent), not available for competition contracts had 
obligations of $659,636 (less than 1 percent), and follow-on to 
competed action contracts had obligations of $73,436,470 (5 percent). 

* A more detailed description of the department contracts with media 
vendors is provided in the following department-specific appendixes. 

Table 1: Number of Contracts and Incurred Obligations, by Type of Firm, 
Fiscal Years 2003-2005 for All Seven Departments Combined: 

Type of firm/individual: Advertising agency; 
Obligations incurred 2003: Total: $507,907,063; 
Obligations incurred 2003: Number of contracts: 72; 
Obligations incurred 2004: Total: $535,613,861; 
Obligations incurred 2004: Number of contracts: 59; 
Obligations incurred 2005: Total: $358,296,037; 
Obligations incurred 2005: Number of contracts: 44; 
Obligation total: Total: $1,401,816,961; 
Obligation total: Number of contracts: 137. 

Type of firm/individual: Public relations firm; 
Obligations incurred 2003: Total: $104,092,030; 
Obligations incurred 2003: Number of contracts: 30; 
Obligations incurred 2004: Total: $44,096,624; 
Obligations incurred 2004: Number of contracts: 37; 
Obligations incurred 2005: Total: $48,740,362; 
Obligations incurred 2005: Number of contracts: 18; 
Obligation total: Total: $196,928,916; 
Obligation total: Number of contracts: 54. 

Type of firm/individual: Media organization; 
Obligations incurred 2003: Total: $4,906,524; 
Obligations incurred 2003: Number of contracts: 70; 
Obligations incurred 2004: Total: $7,312,698; 
Obligations incurred 2004: Number of contracts: 86; 
Obligations incurred 2005: Total: $3,126,196; 
Obligations incurred 2005: Number of contracts: 53; 
Obligation total: Total: $15,345,418; 
Obligation total: Number of contracts: 131. 

Type of firm/individual: Individual member of the media; 
Obligations incurred 2003: Total: $3,565; 
Obligations incurred 2003: Number of contracts: 2; 
Obligations incurred 2004: Total: $20,700; 
Obligations incurred 2004: Number of contracts: 5; 
Obligations incurred 2005: Total: $66,075; 
Obligations incurred 2005: Number of contracts: 4; 
Obligation total: Total: $90,340; 
Obligation total: Number of contracts: 8. 

Type of firm/individual: Missing firm data; 
Obligations incurred 2003: Total: $917,912; 
Obligations incurred 2003: Number of contracts: 6; 
Obligations incurred 2004: Total: $1,910,099; 
Obligations incurred 2004: Number of contracts: 10; 
Obligations incurred 2005: Total: $1,861,020; 
Obligations incurred 2005: Number of contracts: 4; 
Obligation total: Total: $4,689,031; 
Obligation total: Number of contracts: 13. 

Type of firm/individual: Total; 
Obligations incurred 2003: Total: $617,827,094; 
Obligations incurred 2003: Number of contracts: 180; 
Obligations incurred 2004: Total: $588,953,982; 
Obligations incurred 2004: Number of contracts: 197; 
Obligations incurred 2005: Total: $412,089,690; 
Obligations incurred 2005: Number of contracts: 124; 
Obligation total: Total: $1,618,870,766; 
Obligation total: Number of contracts: 343. 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

[End of table] 

Table 2: Number of Contracts and Incurred Obligations, by Type of 
Award, for Fiscal Years 2003-2005 for All Seven Departments Combined: 

Type of firm/individual: Competed; 
Obligations incurred 2003: Total: $561,299,366; 
Obligations incurred 2003: Number of contracts: 132; 
Obligations incurred 2004: Total: $565,443,846; 
Obligations incurred 2004: Number of contracts: 143; 
Obligations incurred 2005: Total: $368,737,924; 
Obligations incurred 2005: Number of contracts: 91; 
Obligation total: Total: $1,495,481,136; 
Obligation total: Number of contracts: 263. 

Type of firm/individual: Follow-on to competed action; 
Obligations incurred 2003: Total: $51,894,232; 
Obligations incurred 2003: Number of contracts: 2; 
Obligations incurred 2004: Total: $5,631,194; 
Obligations incurred 2004: Number of contracts: 3; 
Obligations incurred 2005: Total: $15,911,044; 
Obligations incurred 2005: Number of contracts: 2; 
Obligation total: Total: $73,436,470; 
Obligation total: Number of contracts: 4. 

Type of firm/individual: Not competed; 
Obligations incurred 2003: Total: $4,478,616; 
Obligations incurred 2003: Number of contracts: 39; 
Obligations incurred 2004: Total: $17,571,680; 
Obligations incurred 2004: Number of contracts: 44; 
Obligations incurred 2005: Total: $27,243,228; 
Obligations incurred 2005: Number of contracts: 26; 
Obligation total: Total: $49,293,524; 
Obligation total: Number of contracts: 69. 

Type of firm/individual: Not available for competition; 
Obligations incurred 2003: Total: $154,880; 
Obligations incurred 2003: Number of contracts: 7; 
Obligations incurred 2004: Total: $307,262; 
Obligations incurred 2004: Number of contracts: 7; 
Obligations incurred 2005: Total: $197,494; 
Obligations incurred 2005: Number of contracts: 5; 
Obligation total: Total: $659,636; 
Obligation total: Number of contracts: 7. 

Type of firm/individual: Total; 
Obligations incurred 2003: Total: $617,827,094; 
Obligations incurred 2003: Number of contracts: 180; 
Obligations incurred 2004: Total: $588,953,982; 
Obligations incurred 2004: Number of contracts: 197; 
Obligations incurred 2005: Total: $412,089,690; 
Obligations incurred 2005: Number of contracts: 125; 
Obligation total: Total: $1,618,870,766; 
Obligation total: Number of contracts: 343. 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

[End of table] 

[End of section] 

Appendix III: Contracts with the Media: Department of Commerce, Fiscal 
Years 2003-2005: 

* For fiscal years 2003 through 2005 (through March 31, 2005), the 
Department of Commerce reported 32 contracts with obligations totaling 
about $21 million. 

* As shown in table 3, the 32 contracts consisted of 10 contracts with 
public relations firms, with obligations of $19,591,152; 20 contracts 
with media organizations, with obligations of $1,733,650; and 2 
contracts with advertising firms, with obligations of $124,985. There 
were no reported contracts with individual members of the media. 

* A more detailed description of the department's contracts with media 
vendors is provided in table 4. 

Table 3: Number of Contracts and Incurred Obligations, by Type of 
Firm/individual, for Fiscal Years 2003-2005 for the Department of 
Commerce: 

Type of firm/individual: Advertising agency; 
Obligations incurred 2003: Total: $0; 
Obligations incurred 2003: Number of contracts: 0; 
Obligations incurred 2004: Total: $124,985; 
Obligations incurred 2004: Number of contracts: 2; 
Obligations incurred 2005: Total: $0; 
Obligations incurred 2005: Number of contracts: 0; 
Obligation total: Total: $124,985; 
Obligation total: Number of contracts: 2. 

Type of firm/individual: Public relations firm; 
Obligations incurred 2003: Total: $395,703; 
Obligations incurred 2003: Number of contracts: 3; 
Obligations incurred 2004: Total: $7,595,449; 
Obligations incurred 2004: Number of contracts: 8; 
Obligations incurred 2005: Total: $11,600,000; 
Obligations incurred 2005: Number of contracts: 2; 
Obligation total: Total: $19,591,152; 
Obligation total: Number of contracts: 10. 

Type of firm/individual: Media organization; 
Obligations incurred 2003: Total: $554,690; 
Obligations incurred 2003: Number of contracts: 7; 
Obligations incurred 2004: Total: $703,872; 
Obligations incurred 2004: Number of contracts: 14; 
Obligations incurred 2005: Total: $475,088; 
Obligations incurred 2005: Number of contracts: 9; 
Obligation total: Total: $1,733,650; 
Obligation total: Number of contracts: 20. 

Type of firm/individual: Individual member of the media; 
Obligations incurred 2003: Total: $0; 
Obligations incurred 2003: Number of contracts: 0; 
Obligations incurred 2004: Total: $0; 
Obligations incurred 2004: Number of contracts: 0; 
Obligations incurred 2005: Total: $0; 
Obligations incurred 2005: Number of contracts: 0; 
Obligation total: Total: $0; 
Obligation total: Number of contracts: 0. 

Type of firm/individual: Missing firm data; 
Obligations incurred 2003: Total: $0; 
Obligations incurred 2003: Number of contracts: 0; 
Obligations incurred 2004: Total: $0; 
Obligations incurred 2004: Number of contracts: 0; 
Obligations incurred 2005: Total: $0; 
Obligations incurred 2005: Number of contracts: 0; 
Obligation total: Total: $0; 
Obligation total: Number of contracts: 0. 

Total; 
Obligations incurred 2003: Total: $950,393; 
Obligations incurred 2003: Number of contracts: 10; 
Obligations incurred 2004: Total: $8,424,306; 
Obligations incurred 2004: Number of contracts: 24; 
Obligations incurred 2005: Total: $12,075,088; 
Obligations incurred 2005: Number of contracts: 11; 
Obligation total: Total: $21,449,787; 
Obligation total: Number of contracts: 32. 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

[End of table] 

Table 4: Media Contracts Reported by the Department of Commerce for 
Fiscal Years 2003-2005: 

Entity: BEA; 
Contract name and number: Development of Strategic Communication Plan; 
2003--GS-23F-0117K; 
Purpose and scope of work: Develop an overall communications plan for 
the agency to help increase its profile among public data suppliers and 
users and create a consistent image for the organization; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: $40,667; 
Obligations incurred: 2004: $97,158; 
Obligations incurred: 2005: 0; 
Obligation total: $137,825. 

Entity: BEA; 
Contract name and number: Improvements to Internal Web Site; 2004--
purchase card order; 
Purpose and scope of work: Provide support for the informal testing of 
the current bureau services intranet site and the proposed redesign of 
that site, including informal usability testing of the proposed 
redesign; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $5,000; 
Obligations incurred: 2005: 0; 
Obligation total: $5,000. 

Entity: BEA; 
Contract name and number: Improvements to Organizational Newsletter; 
2004--purchase card order; 
Purpose and scope of work: Implement improvements to the bureau 
newsletter, including the provision of assistance and best solutions to 
enhance readership, revamp content, streamline the production process, 
and redesign the look; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $8,900; 
Obligations incurred: 2005: 0; 
Obligation total: $8,900. 

Entity: BEA; 
Contract name and number: Support BEA's Annual Conference Exhibit 
Program; 2004--GS23F0119P; 
Purpose and scope of work: Improve and support the bureau's annual 
conference exhibit program. This includes understanding how to conduct 
evaluations, identifying new booth designs and formats, acquiring 
updated exhibit components and equipment, performing logistics 
planning, and providing appropriate warehousing; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $80,200; 
Obligations incurred: 2005: N/A; 
Obligation total: $80,200. 

Entity: Census Bureau; 
Contract name and number: Benchmark Analysis of 2002-2003 ACS Media 
Coverage; 2004--YA1323-03-SE-0448--; 
Purpose and scope of work: Conduct a benchmark media analysis of news 
articles from January 2002 through mid-October 2003 that referenced the 
"American Community Survey" in the text or headline, to determine the 
effectiveness of the Census Bureau communications efforts; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $10,000; 
Obligations incurred: 2005: 0; 
Obligation total: $10,000. 

Entity: Census Bureau; 
Contract name and number: Broadcast Distribution Services; 2003--43-
YABC-372369; 2004--YA1323-04-SE-0393; 
Purpose and scope of work: Distribute Census Bureau video news releases 
(VNRs) that demonstrate the everyday use of census data, thereby 
encouraging the public to respond to the census and its surveys. This 
includes developing a list of appropriate local, cable, and national TV 
stations; developing the pitch and script; and monitoring satellite 
pickup; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: $97,500; 
Obligations incurred: 2004: $66,000; 
Obligations incurred: 2005: 0; 
Obligation total: $163,500. 

Entity: Census Bureau; 
Contract name and number: Broadcast Distribution Services; 2003--43-
YABC-372360; 2004--YA1323-04-SE-0412; 
Purpose and scope of work: Distribute Census Bureau video news releases 
that demonstrate the everyday use of census data, thereby encouraging 
the public to respond to the census and its surveys. This includes 
developing a list of appropriate local, cable, and national TV 
stations; developing the pitch and script; monitoring satellite pickup; 
and writing a final evaluation report; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: $56,000; 
Obligations incurred: 2004: $8,400; 
Obligations incurred: 2005: 0; 
Obligation total: $64,400. 

Entity: Census Bureau; 
Contract name and number: Broadcast Distribution Services; 2003--43-
YABC-372361; 2004--YA1323-04-SE-0398; 
Purpose and scope of work: Supplement efforts of the Census Bureau to 
provide radio stations with opportunities to conduct interviews with 
senior staff and subject area specialists about the release of census 
data, especially for media events held outside Census Bureau 
facilities; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: $35,000; 
Obligations incurred: 2004: $6,000; 
Obligations incurred: 2005: 0; 
Obligation total: $41,000. 

Entity: Census Bureau; 
Contract name and number: Broadcast News Release Production and 
Distribution; 2004--YA1323-04-NC-0688; 
Purpose and scope of work: Assist the Census Bureau in the production, 
pitching, distribution, monitoring and analyzing the pick-up, of video 
news releases in both English and Spanish; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $60,000; 
Obligations incurred: 2005: 0; 
Obligation total: $60,000. 

Entity: Census Bureau; 
Contract name and number: Media Training; 2004--YA1323-03-SE-0477; 
2005--YA1323-03-SE-0477; 
Purpose and scope of work: Conduct media training, as needed, for 
Census Bureau senior staff and subject area specialists on how to be an 
effective government spokesperson during a media interview. A key 
component of each training session will be message development and 
delivery; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $32,111; 
Obligations incurred: 2005: 0; 
Obligation total: $32,111. 

Entity: Census Bureau; 
Contract name and number: Media Training; 2003--YA1323-03-SE-0318; 
Purpose and scope of work: Conduct one-day training workshops for 
selected Census Bureau Regional Office and Local Census office managers 
engaged in the 2004 Census Test in New York City who are designated as 
media spokespersons; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: $7,441; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: 0; 
Obligation total: $7,441. 

Entity: Census Bureau; 
Contract name and number: Profile America Daily Radio Features; 2003--
YA1323-03-SE-0102; 2004--YA1323-04-SE-0391; 2005--YA1323-05-SE-0239; 
Purpose and scope of work: Provide radio stations with prerecorded 
Census Bureau data facts and figures for use as interesting airtime 
factoids, draft the script for each day of the month, provide English 
narration talent for features recorded daily and distributed monthly to 
profile America; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: $31,250; 
Obligations incurred: 2004: $31,400; 
Obligations incurred: 2005: $15,500; 
Obligation total: $78,150. 

Entity: Census Bureau; 
Contract name and number: Promoting the 2004 Overseas Enumeration Test; 
2003--43-YA-BC-377889; 2004--43-YA-BC-377889; 
Purpose and scope of work: Inform U.S. citizens residing in France, 
Mexico and Kuwait about the Census Bureau 2004 Overseas Enumeration 
Test, to make them aware of the options for participating in the test, 
and to encourage their participation. Conduct the necessary research, 
provide campaign materials, conduct third-party and media outreach, and 
conduct evaluation of the outreach; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: $347,595; 
Obligations incurred: 2004: $1,362,080; 
Obligations incurred: 2005: 0; 
Obligation total: $1,709,675. 

Entity: MBDA; 
Contract name and number: Asian Fortune Enterprise; 2003--30830; 
Purpose and scope of work: Advertise in the publication for Minority 
Enterprise Development (MED) Week Conference; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: $2,030; 
Obligations incurred: 2004: $2,460; 
Obligations incurred: 2005: 0; 
Obligation total: $4,490. 

Entity: MBDA; 
Contract name and number: Minority Enterprise Advocate Magazine; 2004--
1279; 
Purpose and scope of work: Advertise in the publication for Minority 
Enterprise Development Week Conference; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $3,315; 
Obligations incurred: 2005: 0; 
Obligation total: $3,315. 

Entity: MBDA; 
Contract name and number: TIYM Publishing Co., Inc; 2004--148C; 2005--
2005-1057; 
Purpose and scope of work: Advertise in three yearbook publications 
(Hispanic, African-American, and Asian) for Minority Enterprise 
Development Week Conference; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $20,350; 
Obligations incurred: 2005: $10,000; 
Obligation total: $30,350. 

Entity: NOAA; 
Contract name and number: A-73 Killer Whale Rescue Project/National 
Promotion; 2003--CPTV Invoice; 
Purpose and scope of work: Submission and promotion costs within the 
National Public Television Network for the documentary: "Orphan Orca-
Saving Springer"; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: $12,910; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: 0; 
Obligation total: $12,910. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00027; 
Purpose and scope of work: Purchase billboard advertising space for the 
Be Whale Wise awareness campaign in Settle and Tacoma. Heighten 
awareness of recreational boaters of the dangers of their activities to 
marine mammals in the Puget Sound area and the civil penalties for 
violation of laws designed to protect marine mammals; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $35,300; 
Obligation total: $35,300. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2004--NFFKAE50-4-
00015-02; 
Purpose and scope of work: Develop billboard ads and purchase billboard 
advertising space for the Be Whale Wise awareness campaign in Seattle 
and Tacoma. Heighten the awareness of recreational boaters of the 
dangers of their activities to marine mammals in the Puget Sound area 
and the civil penalties for violation of laws designed to protect 
marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $21,025; 
Obligations incurred: 2005: 0; 
Obligation total: $21,025. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00024; 
Purpose and scope of work: Purchase bus advertising space for the Be 
Wise awareness campaign in the King County Metro Area. Heighten the 
awareness of recreational boaters of the danger of their activities to 
marine mammals in the Puget Sound area and the civil penalties for 
violation of laws designed to protect marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $11,246; 
Obligation total: $11,246. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2004--NFKAE50400024; 
Purpose and scope of work: Purchase radio airtime for advertising for 
the Be Whale Wise awareness campaign in Seattle. Heighten the awareness 
of recreational boaters of the dangers of their activities to marine 
mammals in the Puget Sound area and the civil penalties for violation 
of laws designed to protect marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $10,695; 
Obligations incurred: 2005: 0; 
Obligation total: $10,695. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00023; 
Purpose and scope of work: Produce radio advertising and purchase 
airtime for the Be Whale Wise awareness campaign in Seattle. Heighten 
the awareness of recreational boaters of the dangers of their 
activities to marine mammals in the Puget Sound area and the civil 
penalties for violation of laws designed to protect marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $10,512; 
Obligation total: $10,512. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2004--NFKAE50-4-0023; 
Purpose and scope of work: Purchase bus advertising space for the Be 
Whale Wise awareness campaign in the King County Metro Area. Heighten 
the awareness of recreational boaters of the dangers of their 
activities to marine mammals in the Puget Sound area and the civil 
penalties for violation of laws designed to protect marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $9,000; 
Obligations incurred: 2005: 0; 
Obligation total: $9,000. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2004--NFKAE50-4-0025; 
Purpose and scope of work: Purchase theater advertising space for the 
Be Whale Wise awareness campaign in the Puget Sound Region. Heighten 
the awareness of recreational boaters of the dangers of their 
activities to marine mammals in the Puget Sound area and the civil 
penalties for violation of laws designed to protect marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $8,280; 
Obligations incurred: 2005: 0; 
Obligation total: $8,280. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00028; 
Purpose and scope of work: Purchase radio airtime for the Be Whale Wise 
awareness campaign in Seattle. Heighten the awareness of recreational 
boaters of the dangers of their activities to marine mammals in the 
Puget Sound area and the civil penalties for violation of laws designed 
to protect marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $6,480; 
Obligation total: $6,480. 

Entity: NOAA; 
Contract name and number: Be Whale Wise Campaign; 2005--NFFKAE50-5-
00025; 
Purpose and scope of work: Purchase billboard advertising space for the 
Be Whale Wise awareness campaign in Seattle and Tacoma. Heighten the 
awareness of recreational boaters of the dangers of their activities to 
marine mammals in the Puget Sound area and the civil penalties for 
violation of laws designed to protect marine mammals; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $3,550; 
Obligation total: $3,550. 

Entity: NOAA; 
Contract name and number: Graphic Design, Print Production and 
Distribution Services; 2004--NC-ND6000-4-109; 
Purpose and scope of work: Produce print ads to inform the public of a 
proposal to designate the Northwestern Hawaiian Islands a national 
marine sanctuary, and to inform the public of opportunities for 
participation in the designation process. Develop copy and design of 
ads to be disseminated through the print media; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Advertising agency; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $24,990; 
Obligations incurred: 2005: 0; 
Obligation total: $24,990. 

Entity: NOAA; 
Contract name and number: NOAA Video Specials on The Weather Channel; 
2003--DG1330-02-CQ-0031; 2004--DG1330-02-CQ-0031; 2005--DG1330-02-CQ-
0031; 
Purpose and scope of work: Educate the public about NOAA environmental 
science and its operation; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: $320,000; 
Obligations incurred: 2004: $450,000; 
Obligations incurred: 2005: $360,000; 
Obligation total: $1,130,000. 

Entity: NOAA; 
Contract name and number: Name not available; 2004--AB133F04SE0816; 
2005--AB133F04SE0816; 
Purpose and scope of work: Produce a series of spots as part of the 
campaign to raise public awareness of protected species under the 
Endangered Species Act. The spots are designed to educate the public-at-
large, the fishing community, and interested parties about regulations 
and requirements, including the proper use of recreational fishing 
gear, fisheries management, and protected species biology; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual: Media organization; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $6,947; 
Obligations incurred: 2005: $22,500; 
Obligation total: $29,447. 

Entity: NOAA; 
Contract name and number: Public Outreach and Communications: Broadcast 
Production and Distribution Services; 2004--NC-ND6000-4-108; 
Purpose and scope of work: Motivate broad, informed public 
participation in the process to designate the Northwestern Hawaiian 
Islands Coral Reef Ecosystem as a national marine sanctuary. This 
includes producing radio and TV public service announcements (PSAs) and 
ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Advertising agency; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $99,995; 
Obligations incurred: 2005: 0; 
Obligation total: $99,995. 

Entity: Office of Travel and Tourism Industries; 
Contract name and number: International Travel and Tourism Promotion 
Campaign; 2004-GS23F0273N/DG135004BR0001; 2005--
GS23F0273N/DG135004BR0001; 
Purpose and scope of work: Increase international travel and tourism to 
the United States from international markets. Develop and implement an 
integrated advertising, marketing and public relations campaign, 
together with a cooperative marketing program (in the United Kingdom 
and in Japan) to raise awareness of the United States as a travel 
destination and to motivate the purchase of travel services. The 
contractor shall also undertake the measurement of the program's 
effectiveness; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $6,000,000; 
Obligations incurred: 2005: $9,600,000; 
Obligation total: $15,600,000. 

Entity: U.S. Patent and Trademark Office; 
Contract name and number: Small Business IP Educational Outreach 
Campaign; 2005--GS-23F-0130M; 
Purpose and scope of work: Educate businesses about the international 
importance of intellectual property protection and the threats of 
counterfeiting and piracy. Conduct a survey of small businesses and 
assess the results. Use the results to craft a media and educational 
campaign, create printed materials, design a Web site, conduct media 
outreach activities, and assist in planning and conducting intellectual 
property seminars; 
Method used in awarding prime contract: Competed; 
Type of firm/individual: Public relations firm; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $2,000,000; 
Obligation total: $2,000,000. 

Entity: Total; 
Contract name and number: N/A; 
Purpose and scope of work: N/A; 
Method used in awarding prime contract: N/A; 
Type of firm/individual: N/A; 
Obligations incurred: 2003: $950,303; 
Obligations incurred: 2004: $8,424,306; 
Obligations incurred: 2005: $12,075,088; 
Obligation total: $21,449,787. 

Source: GAO analysis of data submitted by departments. 

BEA = Bureau of Economic Analysis: 

MBDA = Minority Business Development Agency: 

NOAA = National Oceanic and Atmospheric Administration: 

[End of table] 

[End of section] 

Appendix IV: Contracts with the Media: Department of Defense, Fiscal 
Years 2003-2005: 

* For fiscal years 2003 through 2005 (through March 31, 2005), the 
Department of Defense reported 152 contracts with obligations totaling 
about $1.1 billion. 

* As shown in table 5, the 152 contracts consisted of 110 contracts 
with advertising agencies, with obligations of $1,095,553,853; 28 
contracts with media organizations, with obligations of $976,626; 4 
contracts with public relations firms, with obligations of $3,694,798. 
There were no reported contracts with individual members of the media. 

* A more detailed description of the department's contracts with media 
vendors is provided in table 6. 

Table 5: Number of Contracts and Incurred Obligations, by Type of 
Firm/individual, for Fiscal Years 2003-2005 for the Department of 
Defense: 

Type of firm/individual: Advertising agency; 
Obligations incurred 2003: Total: $412,822,284; 
Obligations incurred 2003: Number of contracts: 56; 
Obligations incurred 2004: Total: $395,350,253; 
Obligations incurred 2004: Number of contracts: 37; 
Obligations incurred 2005: Total: $287,381,316; 
Obligations incurred 2005: Number of contracts: 34; 
Obligation total: Total: $1,095,553,853; 
Obligation total: Number of contracts: 110. 

Type of firm/individual: Public relations firm; 
Obligations incurred 2003: Total: $0; 
Obligations incurred 2003: Number of contracts: 0; 
Obligations incurred 2004: Total: $1,942,074; 
Obligations incurred 2004: Number of contracts: 2; 
Obligations incurred 2005: Total: $1,752,724; 
Obligations incurred 2005: Number of contracts: 3; 
Obligation total: Total: $3,694,798; 
Obligation total: Number of contracts: 4. 

Type of firm/individual: Media organization; 
Obligations incurred 2003: Total: $297,619; 
Obligations incurred 2003: Number of contracts: 14; 
Obligations incurred 2004: Total: $88,596; 
Obligations incurred 2004: Number of contracts: 11; 
Obligations incurred 2005: Total: $590,411; 
Obligations incurred 2005: Number of contracts: 12; 
Obligation total: Total: $976,626; 
Obligation total: Number of contracts: 28. 

Type of firm/individual: Individual member of the media; 
Obligations incurred 2003: Total: $0; 
Obligations incurred 2003: Number of contracts: 0; 
Obligations incurred 2004: Total: $0; 
Obligations incurred 2004: Number of contracts: 0; 
Obligations incurred 2005: Total: $0; 
Obligations incurred 2005: Number of contracts: 0; 
Obligation total: Total: $0; 
Obligation total: Number of contracts: 0. 

Type of firm/individual: Missing firm data; 
Obligations incurred 2003: Total: $891,412; 
Obligations incurred 2003: Number of contracts: 3; 
Obligations incurred 2004: Total: $1,905,099; 
Obligations incurred 2004: Number of contracts: 8; 
Obligations incurred 2005: Total: $1,861,020; 
Obligations incurred 2005: Number of contracts: 4; 
Obligation total: Total: $4,657,531; 
Obligation total: Number of contracts: 10. 

Type of firm/individual: Total; 
Obligations incurred 2003: Total: $414,011,315; 
Obligations incurred 2003: Number of contracts: 73; 
Obligations incurred 2004: Total: $399,286,022; 
Obligations incurred 2004: Number of contracts: 58; 
Obligations incurred 2005: Total: $291,585,471; 
Obligations incurred 2005: Number of contracts: 53; 
Obligation total: Total: $1,104,882,808; 
Obligation total: Number of contracts: 152. 

Source: GAO analysis of data submitted by departments. 

Note: Figures for 2005 are for the first two quarters only. 

[End of table] 

Table 6: Media Contracts Reported by the Department of Defense for 
Fiscal Years 2003-2005: 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-Q-0532; 
Purpose and scope of work: For gateway promotion program, develop 
concept, name the program, develop logo, prepare brochure, conduct Web 
site development, do photo shoots, and prepare and edit versions of a 
promotional video; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $418,500; 
Obligation total: $418,500. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0391; 
Purpose and scope of work: For promotional book, produce show calendar 
and program, and print five sets of 25,000 programs, to be delivered to 
Lackland Air Force Base; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $56,455; 
Obligations incurred: 2005: N/A; 
Obligation total: $56,455. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0272; 
Purpose and scope of work: Ad placement for ITT and membership 
partnering ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $100,861; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $100,861. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0035; 
Purpose and scope of work: For corporate PRISM survey materials, print 
and provide surveys and envelopes; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $99,447; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $99,447. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0019; 
Purpose and scope of work: Placement of recruitment newspaper ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $88,953; 
Obligation total: $88,953. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0097; 
Purpose and scope of work: For club card membership promotion, conduct 
art direction, copywriting, copy editing, computer production, 
prepress, account services, proofing, and courier service; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $86,070; 
Obligation total: $86,070. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0126; 
Purpose and scope of work: Ad placement for leisure travel ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $59,064; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $59,064. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0450; 
2005--F41999-04-F-0450; 
Purpose and scope of work: Photography and promotional poster 
materials; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $48,135; 
Obligations incurred: 2005: $9,925; 
Obligation total: $58,060. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0137; 
Purpose and scope of work: For tour commemorative program, print and 
produce programs, including graphic design, photo scans, and boxing for 
shipping; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $55,144; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $55,144. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0482; 
Purpose and scope of work: Provide Football Frenzy promotion materials 
for clubs; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $51,170; 
Obligations incurred: 2005: N/A; 
Obligation total: $51,170. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0374; 
Purpose and scope of work: Provide Football Frenzy promotion materials 
for clubs; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $49,389; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $49,389. 

Entity: Air Force; 
Contract name and number: Name not available 2003--F41999-03-F-0571; 
Purpose and scope of work: Ad placement of program ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $48,510; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $48,510. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0208; 
Purpose and scope of work: To attract potential sponsors, design, 
produce, and print a sponsorship book for marketing/promotional 
package; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $24,000; 
Obligations incurred: 2005: N/A; 
Obligation total: $24,000. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0330; 
Purpose and scope of work: For scheduled tour, conduct design, photos, 
print, and program revisions of calendar, schedule, and program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $45,798; 
Obligation total: $45,798. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0311; 
Purpose and scope of work: For Stars and Strikes bowling, provide 
promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: ; 
Obligations incurred: 2004: ; 
Obligations incurred: 2005: $40,995; 
Obligation total: $40,995. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-f-0276; 
Purpose and scope of work: For market conference/planning, create 
concepts, design, layouts, and graphics; provide rental equipment, 
photographer/videographer services, and account management/event 
coordination; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $40,264; 
Obligation total: $40,264. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-0250; 
Purpose and scope of work: Video sponsorship; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $39,405; 
Obligations incurred: 2005: N/A; 
Obligation total: $39,405. 

Entity: Air Force; 
Contract name and number: Name not available 2005--F41999-05-F-0329; 
Purpose and scope of work: Newspaper ad placement for the Stars and 
Strikes bowling campaign; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $33,634; 
Obligation total: $33,634. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-P-0122; 
Purpose and scope of work: Print collateral materials (i.e., posters, 
brochures, banners, binders) for Telling the Services' Story; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $32,032; 
Obligations incurred: 2005: N/A; 
Obligation total: $32,032. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0749; 
Purpose and scope of work: Print collateral materials for Football 
Frenzy club promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $32,024; 
Obligations incurred: 2005: N/A; 
Obligation total: $32,024. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0455; 
Purpose and scope of work: Print collateral materials for Football 
Frenzy club promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $32,024; 
Obligations incurred: 2005: N/A; 
Obligation total: $32,024. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0235; 
Purpose and scope of work: Print, package, and provide Football Frenzy 
promotional materials; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $31,418; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $31,418. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0265; 
Purpose and scope of work: Promotional items for Stars and Strikes 
bowling program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $30,344; 
Obligations incurred: 2005: N/A; 
Obligation total: $30,344. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0413; 
Purpose and scope of work: Design, implementation, production, and 
printing of different prototypes for commercial sponsorship effort; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: ; 
Obligations incurred: 2004: $29,408; 
Obligations incurred: 2005: N/A; 
Obligation total: $29,408. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0408; 
Purpose and scope of work: Produce collateral materials for Air Force 
Club Membership Drive; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $29,087; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $29,087. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0491; 
Purpose and scope of work: Promotional materials for Bowl by Mail, Read 
by Mail, and Space Camp (including brochures, banners, graphic design, 
printing, and packaging); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $28,026; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $28,026. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0713; 
Purpose and scope of work: Provide creative direction and production of 
posters for Outdoor Recreation Awareness Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $14,010; 
Obligations incurred: 2005: N/A; 
Obligation total: $14,010. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F1999-04-F-0335; 
Purpose and scope of work: Media buys of newspaper advertisements to 
promote Stars and Strikes bowling; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $27,876; 
Obligations incurred: 2005: N/A; 
Obligation total: $27,876. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0570; 
Purpose and scope of work: Ad placement for Aero Club Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $27,817; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $27,817. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0022; 
Purpose and scope of work: Create campaign for Armed Forces 
Entertainment (AFE) Branding Plan, including development and image for 
AFE, graphics for collateral materials, Web concept content, media 
plan, and public relations/publicity recommendations; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $25,650; 
Obligation total: $25,650. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0724; 
Purpose and scope of work: Provide vinyl logo lettering decals as part 
of the Telling the Services' Story; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: N/A; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $23,490; 
Obligations incurred: 2005: N/A; 
Obligation total: $23,490. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0190; 
Purpose and scope of work: Creative concept, design, and printing of 
different banners for club promotion and membership acquisition; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $23,219; 
Obligations incurred: 2005: N/A; 
Obligation total: $23,219. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0550; 
Purpose and scope of work: Program promotional items (including 
provision, packaging, and shipping of ticket folios); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $22,501; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $22,501. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0039; 
Purpose and scope of work: Design, production and print coordination of 
brochure, mail stuffers, membership kits, and posters for membership 
acquisition program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $22,224; 
Obligations incurred: 2005: N/A; 
Obligation total: $22,224. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0259; 
Purpose and scope of work: Ad placement for commercial sponsorship ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $19,992; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $19,992. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0158; 
Purpose and scope of work: Placement of bowling program NASCAR 
promotion ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $19,951; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $19,951. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F1999-04-F-0400; 
Purpose and scope of work: To promote club membership, provide concept 
development, theme name, posters, banners, and newspaper ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $19,705; 
Obligations incurred: 2005: N/A; 
Obligation total: $19,705. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0161; 
Purpose and scope of work: Print and package posters, table tents, 
invitations, program inserts, and ads as tour promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $19,268; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $19,268. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0003; 
Purpose and scope of work: Provide embroidered caps as Football Frenzy 
promotional materials; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $18,750; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $18,750. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0732; 
Purpose and scope of work: Develop program items related to ticket and 
travel promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $17,160; 
Obligations incurred: 2005: N/A; 
Obligation total: $17,160. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0195; 
2005--F41999-04-F-0195; 
Purpose and scope of work: Design, produce, and print posters, 
brochures, and ads related to Telling the Services' Story; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $8,425; 
Obligations incurred: 2005: $8,425; 
Obligation total: $16,850. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-0168; 
Purpose and scope of work: Print collateral materials for Stars and 
Strikes promotion for bowling centers; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $16,248; 
Obligations incurred: 2005: N/A; 
Obligation total: $16,248. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0547; 
Purpose and scope of work: Provide golf towel with embroidered design 
and golf tees with imprint as promotional items for Link Up 2 Golf, 
Junior Golf Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $15,645; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $15,645. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0529; 
Purpose and scope of work: Provide cotton twill caps with embroidered 
logo, T-shirts with imprint, and write-in tags with imprint, as 
promotional items for Link Up 2 Golf, Junior Golf Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $15,135; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $15,135. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0020; 
Purpose and scope of work: Produce concept and design for Football 
Frenzy promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $14,650; 
Obligation total: $14,650. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0413; 
Purpose and scope of work: Printing of collateral material for tour 
promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $14,438; 
Obligations incurred: 2005: N/A; 
Obligation total: $14,438. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0038; 
Purpose and scope of work: Placement of newspaper ads for Aero club 
promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $13,685; 
Obligation total: $13,685. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0388; 
Purpose and scope of work: Material for Football Frenzy club promotion 
(including, element concept, design, production, and print coordination 
of ads, banners, and meeting and account management); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $13,650; 
Obligations incurred: 2005: N/A; 
Obligation total: $13,650. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0275; 
Purpose and scope of work: Obtain primary photographic images for Armed 
Forces Entertainment Branding Campaign; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $12,500; 
Obligation total: $12,500. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0332; 
Purpose and scope of work: Develop various promotional items for tour 
(including table tents, ad slicks, inserts, postcards, support package, 
computer toppers, vinyl banners, posters, and T-shirts); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $11,396; 
Obligation total: $11,396. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F34650-03-P-0054; 
2004--FA8101-04-M-0445; 2005--FA8101-05-M-0349; 
Purpose and scope of work: Printing and distribution services related 
to the Oklahoma Choices magazine; 
Method used in awarding prime contract: Not available for competition; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $3,500; 
Obligations incurred: 2004: $3,500; 
Obligations incurred: 2005: $3,500; 
Obligation total: $10,500. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0247; 
Purpose and scope of work: Provide prize giveaways, such as cruises to 
Mediterranean and to Canada/New England for a program promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $10,212; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $10,212. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0392; 
Purpose and scope of work: For a club membership promotional campaign, 
provide printing and production for posters, counter displays, banners, 
table tents, counter pads, and newspaper ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $10,197; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $10,197. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0097; 
Purpose and scope of work: Create six ads for a program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $10,165; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $10,165. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0133; 
Purpose and scope of work: For the NASCAR Bowling Program, provide Coca-
Cola logoed items, including: portable radios, victory T-shirts, hats, 
coolers, and Fast Lanes game pieces and NASCAR playing cards; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $10,152; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $10,152. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-P-0004; 
Purpose and scope of work: Placement of Air Force Commercial 
Sponsorship ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $9,996; 
Obligation total: $9,996. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0005--; 
Purpose and scope of work: Printing of collateral material (i.e., 
information, ticket, and travel promotion materials); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $9,925; 
Obligations incurred: 2005: N/A; 
Obligation total: $9,925. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0248; 
Purpose and scope of work: Material for Football Frenzy club promotion 
(including, element concept, design, production, and print coordination 
for logo, table tent, coaster, cocktail napkins, banner, and producing 
newspaper ad); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $9,800; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $9,800. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0009--; 
Purpose and scope of work: This includes certificates, stationery, 
letterhead, CD labels, return address cards, stage graphics panels. 
Printing for certificates, program shell, schedules and stationery; 
Provide talent contest promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $9,561; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $9,561. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0108; 
Purpose and scope of work: Provide promotional materials for tour; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $8,863; 
Obligations incurred: 2005: N/A; 
Obligation total: $8,863. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0309; 
Purpose and scope of work: Provide Aero Club Program promotional items, 
including pop-up travel alarm clocks with logo and compass/key ring 
with logo; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $8,550; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $8,550. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0003; 
Purpose and scope of work: Develop program promotional items, including 
embroidering logo on provided materials (duffel bags, denim shirts, and 
zip ticket wallet); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $8,496; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $8,496. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0279; 
Purpose and scope of work: Provide link Up 2 Golf Youth Program 
promotional items, including embroidering logo on golf towels, 
providing towels, tee packs, write-on tags, cotton twill caps, and T-
shirts; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $8,421; 
Obligation total: $8,421. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-0750; 
Purpose and scope of work: Construct Aero Club promotion for "Be A 
Pilot," including promotion elements concept, design, production, and 
print coordination of ads, posters, banners, and monitor toppers; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: N/A; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $7,995; 
Obligations incurred: 2005: N/A; 
Obligation total: $7,995. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0544; 
Purpose and scope of work: Provide sports photos for promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $7,958; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $7,958. 

Entity: Air Force; 
Contract name and number: Name not available 2004--F41999-04-F-0742; 
Purpose and scope of work: Print awareness material for contract, 
Bolling Air Force Base; Customer awareness Bolling AFB; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $7,915; 
Obligations incurred: 2005: N/A; 
Obligation total: $7,915. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0017; 
Purpose and scope of work: Place recruitment newspaper ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $7,573; 
Obligation total: $7,573. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-P-0034; 
Purpose and scope of work: Print collateral material for awareness of 
Sports and Fitness Athletic Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $7,148; 
Obligations incurred: 2005: N/A; 
Obligation total: $7,148. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0531; 
Purpose and scope of work: Develop Sports and Fitness promotional 
items, including designing brochures for poster series; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $7,023; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $7,023. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0307; 
Purpose and scope of work: Production/printing of rubber counter mats. 
Purpose: Telling the Services' Story promotional campaign; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $6,620; 
Obligation total: $6,620. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0254; 
Purpose and scope of work: Designing and producing of display and 
photography services; This includes tour display; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $6,527; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $6,527. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0498; 
Purpose and scope of work: Provide Aero Club promotional materials, 
including designing, printing, and producing, for danglers, post cards, 
and trifold brochures; print coordination; provide finished files on 
CD, counter cards w/brochure holders, and stock photos; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $6,295; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $6,295. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0149; 
Purpose and scope of work: Develop UBU "To The Max" campaign 
promotional items, printing flyer and providing banner hardware; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $6,291; 
Obligation total: $6,291. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0523; 
Purpose and scope of work: Provide Club Membership Campaign promotional 
materials, including card holder base, sign holder, and print and trim 
inserts; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $6,286; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $6,286. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0306; 
Purpose and scope of work: Place commercial sponsorship; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $6,114; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $6,114. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-P-0265; ; 
Purpose and scope of work: Provide various items for annual conference, 
including advertisements package, and Annual Sponsorship Conference 
Workbook; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $6,070; 
Obligations incurred: 2005: N/A; 
Obligation total: $6,070. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-P-0007; 
Purpose and scope of work: 2006 Air Force commercial sponsorship; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $6,070; 
Obligation total: $6,070. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0004; 
Purpose and scope of work: Print collateral material for Aero Club 
promotion "Be a Pilot"; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $5,940; 
Obligations incurred: 2005: N/A; 
Obligation total: $5,940. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0527; 
Purpose and scope of work: Develop Golf 4 Kids Program promotional 
items, including designing and producing logo, counter card, and 
brochure; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $5,780; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $5,780. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0162; 
Purpose and scope of work: Develop items for the Stars and Strikes 
promotion for bowling centers, coordinating the design, production, and 
printing of all elements for promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $5,653; 
Obligations incurred: 2005: N/A; 
Obligation total: $5,653. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0557; 
Purpose and scope of work: Design, edit, and produce trifold brochure 
and counter card; provide photo CD with images of teens graduating and 
attending school. Purpose: Club Scholarship Program promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $5,492; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $5,492. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-P-0009; 
Purpose and scope of work: Provide coffee mugs with logo imprinted on 
them: provide commercial sponsorship promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $5,476; 
Obligation total: $5,476. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0034; 
Purpose and scope of work: Place commercial sponsorship ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $5,426; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $5,426. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-Q-0532; 
Purpose and scope of work: Design, edit, and produce a trifold brochure 
and counter card that will explain Club Scholarship Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $5,412; 
Obligations incurred: 2005: N/A; 
Obligation total: $5,412. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0296; 
Purpose and scope of work: Develop Stars and Strikes bowling program 
promotional items at Bolling AFB. This includes designing, revising, 
producing, and printing danglers/counter cards, posters, table tents, 
banners, entry box header cards, punch cards, coupons, print ads, and 
prepromotional posters; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $5,100; 
Obligation total: $5,100. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0570; 
Purpose and scope of work: Produce promotional materials; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $4,858; 
Obligations incurred: 2005: N/A; 
Obligation total: $4,858. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0543; 
Purpose and scope of work: Produce Talent Contest 2003, promotional 
materials, including posters, flyers, and display graphics; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $4,805; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $4,805. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0027; 
Purpose and scope of work: Produce AF Sports program collateral 
materials, including poster and brochure; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $4,270; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $4,270. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0016; 
Purpose and scope of work: Hook Up 2 Bolling AFB Promotion newspaper 
ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $4,188; 
Obligation total: $4,188. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0295; 
Purpose and scope of work: Produce commercial sponsorship promotional 
materials, including Post-it pads, mouse and mint holders, and pens; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $4,130; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $4,130. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0271; 
Purpose and scope of work: Design and produce danglers, counter 
displays, posters, and static clings for "To the Max" promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $4,114; 
Obligation total: $4,114. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0079; 
Purpose and scope of work: Produce AF Clubs Scholarship Program 
promotional materials, including printing and producing; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $4,068; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $4,068. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0542; 
Purpose and scope of work: Provide golf towel with embroidered design 
for Link Up 2 Golf Junior Golf Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $4,065; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $4,065. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0310; 
Purpose and scope of work: Develop Link Up 2 Golf Junior Golf Program 
promotional items, including certificates, note cards, and golf border 
fun frames paper; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $3,976; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,976. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0285; 
Purpose and scope of work: Provide creative concept. Sign and produce 
Fitness Program poster; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $3,942; 
Obligation total: $3,942. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0290; 
Purpose and scope of work: Provide printing and folding of brochures 
and counter cards for AF Club scholarship program promotional items; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $3,882; 
Obligation total: $3,882. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0231; 
Purpose and scope of work: Place commercial sponsorship ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $3,615; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,615. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0567; 
Purpose and scope of work: Produce club scholarship program promotional 
items, including brochure; print counter cards, and apply easel backs; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $3,380; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,380. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-0266; 
Purpose and scope of work: Place commercial sponsorship ads; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $3,342; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,342. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0073; 
Purpose and scope of work: Develop AF Sports program collateral 
materials ( i.e., brochures and posters); 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $3,325; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,325. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0740; 
Purpose and scope of work: Print collateral material for Aero Club 
promotion, "Be A Pilot"; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $3,240; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,240. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0347; 
Purpose and scope of work: Concept and redesign promotional material 
for Members Reward (club card membership) program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $3,206; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,206. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-P-0120; 
Purpose and scope of work: Create, design, produce, and copy PowerPoint 
presentation for Telling the Services' Story; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $3,200; 
Obligation total: $3,200. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0410; 
Purpose and scope of work: Printing, stitching, packaging, and shipping 
magazines, posters, and flyers. Teen Aviation Camp; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $3,198; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,198. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0284; 
Purpose and scope of work: Print posters, danglers/counter cards, and 
static clings for To The Max promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $3,189; 
Obligation total: $3,189. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0569; 
Purpose and scope of work: Print for Link Up 2 Golf Junior Golf 
Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $3,168; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $3,168. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0549; 
Purpose and scope of work: Provide backpacks w/embroidered logo for 
Read by Mail (Youth) program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $2,985; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,985. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0723; 
Purpose and scope of work: Produce promotional items for bowling 
programs to grow new bowlers. Hook Up 2 Bowling promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: ; 
Obligations incurred: 2004: $2,605; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,605. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0572; 
Purpose and scope of work: Provide computer bag w/embroidered design 
for Football Frenzy promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $2,580; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,580. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0548; 
Purpose and scope of work: Design and produce updated AF Services 
Agency logo; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $2,495; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,495. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0268; 
Purpose and scope of work: Print counter card mounted to chipboards 
with easel back for Club Membership Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $2,495; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,495. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0036; 
Purpose and scope of work: Provide cotton T-shirts and microfiber body 
bags with clubs' logo imprinted for Football Frenzy promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $2,331; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,331. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0526; 
Purpose and scope of work: Design a ticket folio to hold large and 
small tickets; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $2,210; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,210. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0701; 
Purpose and scope of work: Print materials for golf centers; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $2,145; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,145. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0729; 
Purpose and scope of work: Design and produce four new promotional 
products for the Hook UP 2 Bowling campaign and develop printed pieces 
to coordinate and grow from logo; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $2,004; 
Obligations incurred: 2005: N/A; 
Obligation total: $2,004. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0258; 
Purpose and scope of work: Provide T-shirts with embroidered logo and 
canvas adjustable ball caps for Youth-Teen Program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $1,988; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $1,988. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-0400; 
Purpose and scope of work: Media buy for one quarter-page black and 
white newspaper advertisement for the Link Up 2 Golf programs; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $1,716; 
Obligations incurred: 2005: N/A; 
Obligation total: $1,716. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-P-0060; 
Purpose and scope of work: Rewrite survey to corporate PRISM survey 
electronic format; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $1,600; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $1,600. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0028; 
Purpose and scope of work: Produce/print static clings and posters for 
Smoke Free Awareness Campaign; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $1,460; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $1,460. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0407; 
Purpose and scope of work: Print and trim Bowling Customer Satisfaction 
poster; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $1,384; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $1,384. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0101; 
Purpose and scope of work: Print collateral material for promotion to 
help grow new golfers; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $1,325; 
Obligations incurred: 2005: N/A; 
Obligation total: $1,325. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0400; 
Purpose and scope of work: Print and fold brochures and counter display 
inserts for JR Golf promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $835; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $835. 

Entity: Air Force; 
Contract name and number: Name not available; 2004--F41999-04-F-0725; 
Purpose and scope of work: Print collateral material for Hook Up 2 
Bowling promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: $793; 
Obligations incurred: 2005: N/A; 
Obligation total: $793. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0305; 
Purpose and scope of work: Reformat original Telling the Services' 
Story Campaign poster into a horizontal counter mat; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $675; 
Obligation total: $675. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0079; 
Purpose and scope of work: Provide a promotion item for Hook Up 2 
Bowling program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $636; 
Obligation total: $636. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0541; 
Purpose and scope of work: Provide expandable backpack with logo 
imprint for Teen Aviation Camp; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $482; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $482. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0040; 
Purpose and scope of work: Design and produce two insert pieces for 
Golf Pure promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $300; 
Obligation total: $300. 

Entity: Air Force; 
Contract name and number: Name not available; 2005--F41999-05-F-0076; 
Purpose and scope of work: Embroider logo on bowling bags for Hook Up 2 
Bowling promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $288; 
Obligation total: $288. 

Entity: Air Force; 
Contract name and number: Name not available; 2003--F41999-03-F-0063; 
Purpose and scope of work: Provide flip-top calculator with services' 
logo for commercial sponsorship promotion; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $286; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: N/A; 
Obligation total: $286. 

Entity: Air Force; 
Contract name and number: United States Air Force National/Local 
Advertising Partnership; 2003--F41689-00-D-0704-5028; 2004--F41689-00-D-
0704-5039; 2005--F41689-00-D-0704-5052; 
Purpose and scope of work: Design, create, produce, place, and execute 
all marketing and advertising campaigns in all appropriate media in 
support of Air Force recruiting programs, including strategic planning 
and program development; pre-and post-advertising research and 
tracking; production and placement of national, regional, and local 
advertisements; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $63,000,000; 
Obligations incurred: 2004: $68,000,000; 
Obligations incurred: 2005: $48,000,000; 
Obligation total: $179,000,000. 

Entity: Army; 
Contract name and number: Army FA46, Public Affairs, Intermediate Level 
Education (ILE) Course Development; 2005--DABT60-00-D-0004,DO#134; 
Purpose and scope of work: Develop the Army Public Affairs, 
Intermediate Level Education (ILE), Course for Army Public Affairs 
Officers; 
Method used in awarding prime contract: Not competed; 
Type of firm/individual awarded prime contract: N/A; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $521,000; 
Obligation total: $521,000. 

Entity: Army; 
Contract name and number: Army Public Affairs Battlefield Command, 
Control, Communications, and Computers (C4) Architecture Study; 2005--
DAAB07-03-D-B009; 
Purpose and scope of work: Provide a white-paper study of the technical 
aspects of Army Public Affairs battlefield command, control, 
communication, and computers architecture; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Public relations firm; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $132,000; 
Obligation total: $132,000. 

Entity: Army; 
Contract name and number: FA46 Public Affairs Proponency Support; 
Contract Number Not Available; 
Purpose and scope of work: Provide analysis of impact of Army Force 
Development decisions on the Army Public Affairs force and develop 
briefing products and input documents reflecting the Army Public 
Affairs proponent position, including briefing documents; 
Method used in awarding prime contract: Follow-on to competed action; 
Type of firm/individual awarded prime contract: N/A; 
Obligations incurred: 2003: $133,000; 
Obligations incurred: 2004: $141,000; 
Obligations incurred: 2005: 0; 
Obligation total: $274,000. 

Entity: Army; 
Contract name and number: FA46 Public Affairs Proponency Support; 2005--
Delivery Order #221; 
Purpose and scope of work: Provide analysis of impact of Army Force 
Development decisions on the Army Public Affairs force and develop 
briefing products and input documents reflecting the Army Public 
Affairs proponent position, including briefing documents; 
Method used in awarding prime contract: Follow-on to competed action; 
Type of firm/individual awarded prime contract: N/A; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: 0; 
Obligations incurred: 2005: $145,000; 
Obligation total: $145,000. 

Entity: Army; 
Contract name and number: Name not available; 2003--DASW01-02-F-1631; 
2004--DASW01-02-F-1631; 2005--DASW01-02-F-1631; 
Purpose and scope of work: Conduct extensive research and collect 
information for message development that presents the Army's strategic 
perspective in the Global War on Terrorism. This includes developing 
communications plans that focus on message development and conducting 
analysis regarding the most effective way to respond to issues raised 
by the key stakeholders and by influencers; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: N/A; 
Obligations incurred: 2003: $719,196; 
Obligations incurred: 2004: $779,444; 
Obligations incurred: 2005: $1,039,466; 
Obligation total: $2,538,106. 

Entity: Army; 
Contract name and number: W74V8H-04-F-1151; ; GS-23F-0117K; 
Purpose and scope of work: Media pitches, speakers service and bureau, 
and news story development in support of Soldiers in the Global War on 
Terror; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Public relations firm; 
Obligations incurred: 2003: N/A; 
Obligations incurred: 2004: N/A; 
Obligations incurred: 2005: $1,120,724; 
Obligation total: $1,120,724. 

Entity: Army; 
Contract name and number: Name not available; 2004--DASW01-00-D-0002; 
2005--DASW01-00-D-0002; 
Purpose and scope of work: Provide a senior analyst to analyze the 
perceptions, activities, and events surrounding the Western Hemisphere 
Institute for Security Cooperation and assist in developing public 
affairs plans for other Army personnel issues. This includes conducting 
extensive research and collecting information used for message 
development that presents the Army's strategic perspective in the 
Global War on Terrorism. To provide Army Public Affairs with support 
for the Western Hemisphere Institute for Security Cooperation and other 
Army personnel issues; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: N/A; 
Obligations incurred: 2003: 0; 
Obligations incurred: 2004: $143,071; 
Obligations incurred: 2005: $155,554; 
Obligation total: $298,625. 

Entity: Defense Commissary Agency; 
Contract name and number: In-Store Radio at Dugway Commissary; 2003--
DECA08-01-P-0103; 2004--HDEC08-04-P-0047; 2005--HDEC08-04-P-0047; 
Purpose and scope of work: Provide and maintain in-store radio at 
Dugway commissary; 
Method used in awarding prime contract: Not available for competition; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $359; 
Obligations incurred: 2004: $371; 
Obligations incurred: 2005: 0; 
Obligation total: $730. 

Entity: Defense Commissary Agency; 
Contract name and number: In-Store Radio at Fort Wainwright Commissary; 
2003--DECA08-02-P-0044; 2004--DECA08-02-P-0044; 2005--DECA08-02-P-0044; 
Purpose and scope of work: Provide and maintain in-store radio for 
background music at Fort Wainwright commissary; 
Method used in awarding prime contract: Not available for competition; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $1,080; 
Obligations incurred: 2004: $1,080; 
Obligations incurred: 2005: $1,080; 
Obligation total: $3,240. 

Entity: Defense Commissary Agency; 
Contract name and number: In-Store Radio for Memphis NAS Commissary; 
2003--DECA08-02-V-0055; 2004--DECA08-02-V0055; 2005--DECA08-02-V0055; 
Purpose and scope of work: Provide in-store radio for background music 
at Memphis commissary; 
Method used in awarding prime contract: Not available for competition; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $696; 
Obligations incurred: 2004: $696; 
Obligations incurred: 2005: $696; 
Obligation total: $2,088. 

Entity: Defense Commissary Agency; 
Contract name and number: In-store Radio for Lemoore Commissary; 2003--
DECA08-03-P-0115; 2004--DECA08-03-P-0115; 2005--DECA08-03-P-0115; 
Purpose and scope of work: Provide in-store radio for background music 
at Lemoore commissary; 
Method used in awarding prime contract: Not available for competition; 
Type of firm/individual awarded prime contract: Media organization; 
Obligations incurred: 2003: $634; 
Obligations incurred: 2004: $2,536; 
Obligations incurred: 2005: $2,536; 
Obligation total: $5,706. 

Entity: Defense Human Resources Activity; 
Contract name and number: Mullen Advertising Contract; 2003--DASW01-02-
D-0002; 2004--DASW01-02-D-0002; 2005--DASW01-02-D-0002; 
Purpose and scope of work: Responsible for strategic direction and 
planning; provide direct mail services; execute the campaign strategy; 
customized media relation services to include development and execution 
of media messages and strategies; design and maintain Web sites 
associated with the JAMRS program; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $16,816,695; 
Obligations incurred: 2004: $15,262,141; 
Obligations incurred: 2005: $15,487,072; 
Obligation total: $47,565,908. 

Entity: Marines; 
Contract name and number: Marine Corps Recruit Advertising Contract; 
2003--M00264-02-F-0213; 2004--M00264-02-F-0213; 2005--M00264-02-F-0213; 
Purpose and scope of work: Develop unique, high-quality materials that 
consistently project and enhance the Marine Corps' image; perform 
surveys, studies, analysis, and other services to meet Marine Corps 
requirements for market, creative, attitude, retention and media 
research; Execute a year-round, multimedia campaign to include paid and 
public service programs, in both traditional and nontraditional media, 
direct mail, print, and audiovisual support; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $44,909,705; 
Obligations incurred: 2004: $41,815,079; 
Obligations incurred: 2005: $47,160,570; 
Obligation total: $133,885,354. 

Entity: National Guard; 
Contract name and number: Name not available; 2003--DAHA90-02-D-0003; 
2004--DAHA90-02-D-0003; 2005--DAHA90-02-D-0003; 
Purpose and scope of work: Design and produce four new print 
advertisements and develop and place a media plan for such ads and 
others for use in the Image Advertising Campaign; 
Method used in awarding prime contract: Competed; 
Type of firm/individual awarded prime contract: Advertising agency; 
Obligations incurred: 2003: $1,058,961; 
Obligations incurred: 2004: $1,258,228; 
Obligations incurred: 2005: $1,178,029; 
Obligation total: $3,495,218. 

Entity: Navy; 
Contract name and number: Navy Advertising; 2003--N00600-00-D-6048; 
2004--N00600-00-D-6048; 2005--N00600-00-D-6048; 
Purpose and scope of work: Conduct marketing and advertising research, 
including audience segmentation and analysis. Provide comprehensive 
fulfillment operations, database management, prospect relationship 
management,