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Local Media Advertising: FCC Should Take Action to Ensure Television Stations Publicly File Advertising Agreements
GAO-16-349: Published: Mar 10, 2016. Publicly Released: Apr 11, 2016.
Agreements among station owners allowing stations to jointly sell advertising—known as “joint sales agreements”—are mostly in smaller markets and include provisions such as the amount of advertising time sold and how stations share revenue. Some of these agreements also included provisions typical of other types of sharing agreements. The Federal Communications Commission (FCC) requires ea...