Agricultural marketing (11 - 20 of 28 items)
U.S. Department of Agriculture: Overhauling the Farm Agencies' Field Structure
T-RCED-92-87: Published: Jul 30, 1992. Publicly Released: Jul 30, 1992.
GAO discussed its general management review of the Department of Agriculture (USDA), focusing on: (1) the need for USDA to better respond to the challenges of rapidly changing world markets; (2) streamlining the existing USDA field structure; and (3) USDA efforts to respond to GAO recommendations. GAO noted that: (1) increased responsibilities in nutrition, international trade, and environmental i...
U.S. Department of Agriculture: Revitalizing and Streamlining the Department
T-RCED-92-53: Published: Apr 8, 1992. Publicly Released: Apr 8, 1992.
GAO discussed the overall effectiveness of the Department of Agriculture's (USDA) management processes and organizational structure, focusing on: (1) the challenges of rapidly changing world markets, new customer needs, and emerging issues; (2) opportunities for streamlining the existing USDA field structure; and (3) USDA efforts to respond to previous GAO recommendations. GAO noted that: (1) alth...
U.S. Efforts to Increase Exports of High Value Agricultural Products
T-NSIAD-91-43: Published: Jun 25, 1991. Publicly Released: Jun 25, 1991.
GAO compared the Department of Agriculture's (USDA) approach to high-value product marketing with the approaches taken by its major competitors. GAO noted that: (1) although most foreign competitors spent less on high-value market development than the United States, they received a greater return on their marketing investment, by spending their funds in a highly targeted manner and using an integr...
U.S. Department of Agriculture: Strategic Marketing Needed to Lead Agribusiness in International Trade
RCED-91-22: Published: Jan 22, 1991. Publicly Released: Jan 22, 1991.
GAO reviewed the Department of Agriculture's (USDA) management of marketing strategies to support its role in the changing international marketplace.GAO found that: (1) the USDA production-oriented philosophy was not well suited for providing marketing leadership; (2) policymakers were attempting to reduce or eliminate trade barriers and create a flexible farm program to allow farmers to make plan...
Cotton Program: The Marketing Loan Has Not Worked
RCED-90-170: Published: Jul 31, 1990. Publicly Released: Aug 10, 1990.
Pursuant to a congressional request, GAO analyzed the Department of Agriculture's (USDA) cotton marketing loan program and identified options for improving its effectiveness.GAO found that: (1) since 1985, the marketing loan program has not achieved its objective of keeping U.S. cotton prices competitive in world markets; (2) during the 14-month price divergence period, U.S. producers lacked incen...
International Trade: Foreign Market Development for High Value Agricultural Products
NSIAD-90-47: Published: Jan 17, 1990. Publicly Released: Jan 26, 1990.
Pursuant to a congressional request, GAO reviewed competitor and U.S. market development for high-value agricultural products.GAO found that: (1) the United States and its foreign competitors conducted similar marketing activities for high-value agricultural products, but some competitors used a highly targeted approach which integrated market research with production and distribution capacities;...
Opportunities to Improve U.S. Food/Agricultural Exports Through Improved Marketing Techniques
T-RCED-88-56: Published: Jun 28, 1988. Publicly Released: Jun 28, 1988.
GAO reviewed public and private marketing mechanisms to enhance opportunities for the United States to improve its food and agricultural sales in foreign markets. GAO found that U.S. exporters needed to: (1) develop effective, long-term marketing strategies; (2) design positive product images; (3) improve distribution systems; (4) develop competitive pricing and credit policies; and (5) conduct pr...
Agricultural Marketing: Farmers' Marketing Practices and Programs To Teach Alternative Practices
RCED-88-78BR: Published: Mar 25, 1988. Publicly Released: Mar 25, 1988.
Pursuant to a legislative requirement, GAO studied: (1) farmers' use of three advanced marketing techniques, specifically cash-forward contracting, hedging in the futures market, and trading in agricultural options; and (2) educational programs in advanced agricultural marketing techniques.GAO found that: (1) although producers could use advanced marketing techniques to ensure commodity prices at...
Grain Shipments: Agriculture Can Reduce Costs by Increased Use of Negotiated Rail Rates
RCED-87-42: Published: Jan 21, 1987. Publicly Released: Jan 27, 1987.
In response to a congressional request, GAO reviewed the methods that the Department of Agriculture's (USDA) Agricultural Stabilization and Conservation Service (ASCS) used to ship government grain by rail, focusing on: (1) the extent to which USDA negotiated rate and service concessions with railroads, in comparison with private grain shippers and other government agencies; (2) savings that resul...
Agriculture Overview: U.S. Food/Agriculture in a Volatile World Economy
RCED-86-3BR: Published: Nov 6, 1985. Publicly Released: Nov 6, 1985.
GAO reported on issues relevant to the development of U.S. food and agriculture policies, including: (1) the current state of the U.S. agricultural industry; (2) current trends in agriculture; and (3) potential future concerns.GAO found that the agricultural sector: (1) accounts for 20 percent of the nation's gross national product and work force and helps to offset a growing U.S. trade deficit; (...